PlayDapp

•	Developed and executed comprehensive marketing strategies, focusing on user engagement and revenue growth in both domestic and international markets.
•	Orchestrated multi-channel campaigns encompassing social media, paid advertising, and public relations, significantly elevating brand visibility and recognition.
•	Led and mentored a diverse team of marketing professionals, fostering a culture of innovation and ensuring the timely completion of high-impact projects.
•	Implemented data-driven decision-making processes, leveraging advanced analytics tools and customer segmentation to enhance ROI on advertising spend.
•	Built and managed key partnerships with industry influencers and other gaming platforms, resulting in increased brand awareness and new user acquisition.
•	Directed international event marketing initiatives, participating in industry-leading expos and online webinars to generate high-quality leads.
•	Established a robust inbound marketing strategy, using SEO, content marketing, and email automation to significantly increase organic site traffic.
•	Initiated a B2B outreach program targeting game developers, securing several high-value partnerships that extended the company’s product offerings and market reach.
•	Created a crisis communication plan that effectively mitigated PR risks, maintaining and enhancing the company’s reputation during challenging periods.
•	Spearheaded improvements to the company’s e-commerce strategy by integrating advanced marketing technologies.
•	Conducted regular reviews and adjustments of marketing strategies based on KPI performance, aligning with both short-term objectives and long-term organizational goals.

Chief Marketing Officer

•	Established a robust marketing team from the ground up, driving innovation and collaboration.
•	Crafted and executed user acquisition (UA) campaigns that successfully attracted over 230,000 fresh sign-ups, expanding our user base exponentially.
•	Pioneered creative video UA campaigns that remarkably reduced the Customer Acquisition Cost (CAC) by 83%, leading to more efficient marketing spend.
•	Strategically forged 15 influential media partnerships, culminating in an impressive 10.7M views, 46.3k clicks, and 8.9k impressions specifically for our NFT initiative.
•	Orchestrated a dynamic go-to-market strategy for a 10k NFT PFP project, achieving a sensational sell-out within just 3 hours of launch.
•	Produced and rolled out an extensive suite of 320 content pieces, resulting in a staggering 153.8% surge in impression rates and a 219% uptick in community engagement and growth.
•	Designed and launched 5 potent airdrop campaigns that garnered a massive 1.2M views and 36k active social media engagements.
•	Entered into strategic marketing collaborations with industry giants like Gamee (a subsidiary of Animoca), Glipp, Karmaverse, and others, enhancing our brand's reach and credibility.
•	Meticulously developed and maintained a cohesive brand identity, ensuring uniformity and consistency in messaging across all channels and mediums.
•	Spearheaded B2B exhibition initiatives, adeptly setting up and managing booths at prominent trade shows like NFT.NYC, Game Developers Conference, Busan Indie Contents Festival, and G-star, all while efficiently overseeing budgets exceeding $120,000 each instance.

Head of Marketing

Workana

•	Orchestrated event marketing tailored for corporate functions, ensuring successful execution of workshops and seminars that exceeded attendee expectations.
•	Managed robust PR campaigns that culminated in 62 notable media features, including interviews and news coverage, amplifying our brand's voice and visibility.
•	Spearheaded offline workshops and represented the brand in speaking engagements, showcasing our marketing expertise and establishing thought leadership in the industry.
•	Executed a targeted B2B social media strategy on LinkedIn, achieving a significant footprint with 640k impressions and 32k engagements, fortifying our brand's professional network presence.
•	Implemented an inbound lead generation strategy via adept media buying, investing $25k to tap into a rich pool of potential business prospects.
•	Designed and disseminated 3 compelling newsletters, capturing the attention of 15k readers with a notable 20-25% open rate and a 1% click-through rate, ensuring consistent engagement with our audience.

Marketing Manager | B2B Marketing | B2B Content Marketing | Inbound Lead Gen

Digital Saga Inc.

•	Successfully constructed e-commerce brands, culminating in an outstanding online sales milestone of $1.1million dollars.
•	Strategically divested e-commerce brands, realizing a lucrative total return of $22,500.
•	Crafted landing page for a single product ecom store, driving $55,000 in sales revenue.
•	Expertly optimized for search, achieving a massive digital footprint with 10.9 million impressions and an impressive 219k user clicks.

Owner | DTC eCommerce Brand | e-commerce Marketing

Bang With Ads Sdn Bhd

•	Executed media buying and optimization strategies, which remarkably generated a revenue of $723,874, leading to a net profit of $363,522.
•	Conceived and rolled out thousands of display ads, diligently split-testing and fine-tuning for maximum efficacy.
•	Developed hundreds of high-converting online sales landing pages, implementing rigorous split-testing to ensure peak performance.
•	Managed a diverse advertising portfolio, encompassing Display Ads, PPC, AdWords, Facebook Ads, and Popup Ads, to expand our digital footprint and drive conversions.

Performance Marketer | Online Affiliate Marketing

Appsasia

I co-founded appsasia co., ltd with my Korean business partner and we were Korea's first app marketing agency. I focused on the preparing, planning & execution of digital marketing strategies for our clients while my partner focused on business development and sales. Because we were Korea's first app marketing agency, we were able to secure Government projects on marketing Korean developed mobile apps to the global market. One such project, The Global Apps Marketing Challenge won multiple marketing awards. In less than six months we marketed 25 apps in the international market. The results generated more than 132,000 paid apps sold and over 2.2 million apps were downloaded for free. These successful campaigns placed 9 South Korean apps in the iTunes’ Top 200 and accumulated about $612,000 in profits.
•	Recognized as an award-winning agency, cementing our reputation for excellence in the industry.
•	Consistently generated robust revenues, approximating one million dollars annually during our pivotal second and third years.
•	Skillfully managed and mentored a dynamic team of up to 13 dedicated employees, fostering growth and productivity.
•	Cultivated a vast network of subcontractors, specializing in PR execution, Media Buying, and Social Media Marketing, to seamlessly execute impactful marketing campaigns.

Co-Founder | Digital Marketing Agency | Award Winning Agency for Mobile Marketing Campaigns

Creek & River Korea Co., Ltd.

•	Proactively reached out through cold calls and emails, targeting thousands of potential buyers to license diverse Korean content, spanning Publishing, TV, Film, and Art.
•	Successfully licensed and masterfully negotiated broadcasting, DVD, and comic publishing rights for coveted Korean content with global partners, including Duna TV in Hungary, 10francs across European territories, Vanguard Cinema in the US & Canada, and 001 Edizioni in Italy.

International Marketing Manager

Bob Corker for Senate Campaign

-	Participated in all phases of the campaign, including promotion, canvassing, cold-calling, sending thank you letters, contacting and securing campaign donations, and maintaining volunteer relations
-	Campaigned and promoted for Senate-elect Bob Corker by visiting 3,100 homes and contacting 3,400 constituents

Field Staff Intern / Political Senate Campaign - Voter Outreach (Door-to-door & Cold Calling)

With over 15 years of marketing and leadership experience (ESTJ), I have a proven track record of successfully promoting many mobile games, web3 dapps and services and e-commerce products. 

Highlights:

- Awarded with multiple industry awards including Best B2B Campaign, Best South Korean Campaign, Rogan's PR Daily's Best Mobile Strategy Campaign, and Game Marketing Awards' Bronze for Outstanding Overall Marketing Mobile Campaign.

- Data-driven performance marketer that generated a total of $723,874 in revenue ($363,522 net profit). 

- Created Direct-to-consumer e-commerce brands (my own brand) that have generated $1.1million in sales

- Led team member to grow web 3 community members by over 300,000

- Sold out NFT collection in 3 hours

- Confident I can grow and nurture team members to excel and hit personal & company career goals


Building and planning scalable marketing plans for many different types of products and services is something I have confidence in. I've demonstrated over my career that I can successfully:

- position products in a way that hit company goals
- successfully create core messaging that clearly shows our key value proposition to customers
- look at the competition and find underserved segments where my products and services can grow
- create and grow inbound and outboard marketing funnels 
- Use channels to get attention from our target market

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