Helika

Helika is a Series-A (led by Pantera Capital, managing 4.7b in assets) data analytics provider for game studios including MapleStory, Ubisoft, Yuga Labs's Dookie Dash, Parallel, Proof of Play, and more.

• Built CEO personal brand across LinkedIn & Twitter: 100+ posts → 1,400+ engagements

• Earned media: 2 Forbes features + 5 Forbes commentaries; multiple interviews on podcasts/magazines; invited to 4 conference panels

• Content-led demand gen: one report → 876 qualified leads, ranked #3 on Google

• 90 SEO articles → 2-year organic traffic high; indexed keywords ~100 → 400+ with Top-3 gains

Head of Marketing

PlayDapp

Promoted to CMO to lead U.S. expansion and reposition the company through content, storytelling, and community-led growth.

•	Generated 1,200+ inbound leads from developer-focused reports and outreach campaigns 

•	Monthly B2B collabs & monthly offsite networking events → 500+ qualified leads every month

•      Built strategic partnerships with leading Web3 ecosystems including Animoca’s $1B-valued Gamee, Glipp, and Karmaverse, driving co-marketing and integrated B2B GTM campaigns

•      Led B2B GTM strategies for 8+ games, managing SEO, SEM, influencer, and social campaigns

Chief Marketing Officer

PlayDapp is a Series A gaming company that reached a peak market capitalization of $150M. The company built strategic partnerships with leading Korean brands including Samsung, KB Kookmin Bank (Korea’s largest bank), Everland (the country’s largest amusement park), and Mom’s Touch (a major F&B chain).


•	Established a marketing team from 0-1.
•	Launched Web3 games/NFTs → 630k+ downloads, -83% CAC
•	Built relationships with media outlets → 10.7M impressions and 46.3k clicks
•	Repositioned brand narrative → sold-out NFT in 3 hours
•	300+ content initiatives → +153% impressions, +219% community growth

Workana

​Workana is a Series C SaaS platform connecting 600K+ companies with 3M+ freelancers. 

Built the Head of Asia’s personal brand and regional thought-leadership strategy, driving visibility, credibility, and inbound demand across SEA.

• Head of Asia's Linkedin Account grew to over 10k Followers, generating 640K impressions, 32K engagements, and securing multiple podcast and media interviews

• Earned Media → 62+ placements across regional magazines and local newspapers 

• Launched co-marketing partnerships and webinars with local b2b companies → 200+ MQLs each

• Lead Gen Paid Media Campaigns →  over 3,000 MQLs at an average cost of $17–$23 per lead.

• Wrote and distributed 3 newsletters, reaching 15K subscribers with 20–25% open rates and a 1% click-through rate.

• Guerrilla Marketing on Facebook & Twitter →improved cold outreach response rates by 56% (split tested hundreds of messages)

B2B Marketing Manager

Digital Saga Inc.

Built, scaled through Google ads, and exited four DTC brands.  Learned firsthand how storytelling, positioning, and conversion drive sales and eventual exit to private investors.

• Generated over $1.1M in online sales across several DTC brands.

• Exited 4 single-product stores to private buyers

• $55,000 in revenue from a single product page

• Grew organic reach to 11.3 impressions and 228k clicks by building SEO-friendly content

• Built and optimized sales pages and landing flows using A/B testing to maximize conversion rates.

• Ran full-funnel paid campaigns across Google Shopping and Facebook Ads, scaling profitably through creative testing and audience segmentation.

Owner (7-Figure DTC Brand Builder | Messaging & Conversion Expert | 4x Ecom Exits)

Bang With Ads Sdn Bhd

I led full-funnel paid media strategy across B2B and B2C verticals, focused on high-ROI scaling through rigorous creative testing, sales funnel optimization, and data-driven media buying.

1. Generated $723,874 in revenue and $363,522 in net profit through high-performing paid campaigns

2. Drove B2B lead generation for real estate, insurance, and automotive clients—focused on qualified, sales-ready leads

3. Scaled B2C campaigns across app installs, e-commerce, and beauty verticals using full-funnel performance frameworks.

4. Launched and tested 1,000+ creatives—copy, visuals, targeting—optimized relentlessly for conversion lift.

5. Built and optimized 100+ landing pages through A/B testing and CRO, significantly improving lead and sales conversions.

6. Managed multi-channel budgets across Facebook, Google Ads, Display, PPC, and Popups—consistently hitting CPA and ROAS targets.

Performance Marketer (Paid Media Lead | Media Buying Expert | Funnels & CRO)

Appsasia

I co-founded appsasia co., ltd with my Korean business partner and we were Korea's first app marketing agency. I focused on the planning & execution of digital marketing strategies for our clients while my partner focused on business development and sales. Because we were Korea's first app marketing agency, we were able to secure Government projects on marketing Korean developed mobile apps to the global market. One such project, The Global Apps Marketing Challenge won multiple marketing awards. In less than six months we marketed 25 apps in the international market. The results generated more than 132,000 paid apps sold and over 2.2 million apps were downloaded for free. These successful campaigns placed 9 South Korean apps in the iTunes’ Top 200 and accumulated about $612,000 in profits.

•	Consistently generated revenues, approximating one million dollars annually during our pivotal second and third years.
•	Cultivated a vast network of subcontractors, specializing in PR execution, Media Buying, and Social Media Marketing, to seamlessly execute marketing campaigns.

Co-Founder | Award Winning Agency for Mobile Marketing

Creek & River Korea Co., Ltd.

•	Proactively reached out through cold calls and emails, targeting thousands of potential buyers to license diverse Korean content, spanning Publishing, TV, Film, and Art.
•	Successfully licensed and masterfully negotiated broadcasting, DVD, and comic publishing rights for coveted Korean content with global partners, including Duna TV in Hungary, 10francs across European territories, Vanguard Cinema in the US & Canada, and 001 Edizioni in Italy.

International Marketing Manager

Bob Corker for Senate Campaign

-	Participated in all phases of the campaign, including promotion, canvassing, cold-calling, sending thank you letters, contacting and securing campaign donations, and maintaining volunteer relations
-	Campaigned and promoted for Senate-elect Bob Corker by visiting 3,100 homes and contacting 3,400 constituents

Field Staff Intern / Political Senate Campaign - Voter Outreach (Door-to-door & Cold Calling)

Hi, I'm Peter 🤝 —  an Award-Winning Marketer who helps mission-led brands turn LinkedIn into more leads, partnerships and opportunities.  

I’ve built, scaled, and exited multiple businesses over 17 years in tech, gaming & ecommerce.

But what really drives me now isn’t just growth — it’s helping brands that make a difference grow their mission.

I’ve volunteered with organizations like WWF, Big Brothers & Big Sisters, and the Rotary Club, and I’ve seen firsthand how much good can happen when the right people and causes connect.

That’s why I focus on helping mission-driven founders and teams use LinkedIn to reach the decision-makers, partners, and supporters who can amplify their mission.

What you’ll get when we work together:

✅ Attract inbound leads & sales
✅ Spark investor and donor interest
✅ Attract and keep top talent
✅ Land speaking gigs and podcast invites
✅ Find more volunteers and community partners


Proof my systems work:

📌  Helika (Series A, Pantera): Built the CEO’s personal brand → 1,400+ engagements, 2 Forbes features, and 876 inbound leads from one campaign.

📌 Workana (Asia): Grew exec’s LinkedIn presence → 640K impressions, 32K engagements, and 62+ media features.

📌  E-commerce : Built & exited 4 brands, generating $1.1M+ in sales.

📌  PlayDapp (CMO): Generated 1,200+ inbound leads, ; launched games → 630K+ downloads 

📌  appsasia: Co-founded Korea’s first app marketing agency → 7-figure revenue by Year 2, winning 3 international marketing awards

Today, I run a done-for-you LinkedIn personal branding service that combines:

✅ Positioning & storytelling
✅ Thought-leadership content
✅ Consistent content distribution

If you want LinkedIn to drive real business results - let’s connect.

I didn’t quit my job. It quit me.
Not because I had a plan but because I was done feeling replaceable.

7 months ago I got laid off and instead of rushing into another job,

I decided I’d never let a company control my future again.

For me, freedom looks like:

- Choosing projects you believe in... I want to work with brands with a mission
- Working with people you respect
- Making your own personal brand

And no more:

- 70-hour startup grind
- Anxiety so bad it caused insomnia
- Pretending “we’re a family” when they can cut you overnight

Corporate life is stressful... NGL the monthly paycheck iswasnice. 

But how long can you live your life in fear. 

Since I stopped the corporate life:

- Just spent 2 weeks in Bali and actually felt revived

- Created 100+ short-form videos (no business yet, but I’m learning a lot... also alot of people quit by now so I feel ahead of the curve)

- Started designing a career that feels mine

To say I’m on a clear path would be a lie.

But I'm still figuring it out

But this time, it's mine. 


👤 Follow Peter Song to learn how to grow on Linkedin

Peter Song

📖 Teaching mission-led brands to stand out on LinkedIn — turn your story into leads & opportunities | Award-Winning Marketer🏆 | 17Y in Growth & Marketing

Over the past 3 weeks, I’ve been completely ghosted by someone I thought I was building a partnership with.

For a while, I was angry.

Part of me wanted to go public and talk shit.

But that’s not who I want to be.

So I’m letting it go.

And honestly? It taught me something valuable:

I don’t want to spend my life doing ads and landing pages.

That experience helped me realize what I don’t want

and that’s just as powerful as knowing what I do.

I’m still figuring out what’s next

Hope you all following along on my journey...

#personalbranding #linkedinmarketing #linkedintips

📖 Teaching boring professionals to stand out on Linkedin. Get better engagement and bring in more sales and leads with your story | Award-Winning Marketer🏆 | 17Y in Growth & Marketing

I Asked a Bali Guru How to Go Viral (Big Mistake)

He said:

Post about travel. Or food. 

Or your 3 A.M. morning routine.

Or teach people to 10× their life by .... being vegan.

Moral of the story:

Most people think going viral is about copying trends

or talking about some productivity hack from work

But it’s really about showing who you are... 

YOUR true authentic self

That’s what builds a personal brand.

#linkedinmarketing #linkedintips #personalbranding

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If I could only tell you one thing about struggling with content ideas to grow your brand or business, it would be this:

Most people struggle with ideas.. so they end up

copying what others in their industry are posting.

The problem? 

You sound like everyone else

You just blend in. 

The best content ideas come from your customers, during:

✅ Sales calls
✅ Customer calls
✅ Even casual team meetings

That’s where the real questions, objections, and insights come up and those are the exact things your content should address.

Anytime you hear something interesting, write it down!!

/////// 

This is Week 2 of Ed Oyama's, 10 videos in 10 weeks program and I can’t recommend it enough! 

If you’re a small business owner who wants to use video to establish yourself as a thought leader, this program is perfect. 

Ed breaks everything down into simple, actionable steps, making it especially valuable for anyone who feels nervous about getting in front of the camera.

*******////////////*******

Follow Peter Song to get ideas to help grow your Linkedin account to bring in leads and sales

#linkedintips #linkedinmarketing #personalbranding

Your content isn’t the problem.... Your "why" is.
I used to let the algorithim control me until I realized my PURPOSE mattered

It felt good sometimes and terrible other times 

If your "WHY" is money, followers or even worse, just likes

You won't last long when you create content on linkedin or anywhere

Because people will ignore your stuff

And it's demotivating

But when your why is to help, to share, or to grow 

the numbers stop controlling you.

You stop chasing validation.

You start creating with purpose.

Because purpose outlasts just simple likes

And that’s what keeps you going

when no one’s watching.

👤 Follow Peter Song for more insights on personal branding & storytelling
💭 What’s your why for creating?

I asked to speak to the manager. I was so nervous but I had my script rehearsed in my head
I had no idea that question would change my life.

I spent the summer walking into local businesses... with no appointment.

Raising $$$ and gathering donations ... But the best part?

Learning how to sell meaning

My first cold outbound campaign wasn’t for a company 
it was for Big Brothers Big Sisters of America.

A few months earlier, I had finished a school year tutoring and mentoring mostly Black and Mexican inner-city 7th and 8th graders kids trying to prepare for high school and hopefully college.

That experience sparked something in me.
A desire to help.
A belief that maybe I could make a difference.

So when summer came, instead of staying home and playing video games,
I wanted to volunteer to keep that feeling going.

I found Big Brothers Big Sisters online and drove straight to their office.

I loved their mission: matching mentors with at-risk youth.
It reminded me of the program I’d been part of that year.

By chance, the CEO was in.
I introduced myself and asked if I could volunteer or intern for the summer.

They already had an intern, but their annual summer golf tournament was coming up.

They needed someone to visit local businesses and ask for donations and prizes.

I didn’t hesitate.

That summer I:
→ Visited dozens of local businesses
→ Collected gift certificates and cash donations
→ Helped raise thousands of dollars in prizes
→ Even landed free radio ads for the event

I was on a mission. I was fearless.

Now I’m on a new mission.

I want to help mission-led brands — charities, NGOs, green-tech companies tell their stories.

Back then, my mission was simple: help kids.
Today, it’s bigger: help the people who help the world.

Different stage.
Same purpose.

That same purpose never really left it just grew.

I spent the past 4 or 5 months on LinkedIn talking about Facebook ads.

I ignored that same burning desire I had 20 years ago to help.

Funny thing is, I’ve been an active volunteer for the past 20 years 
but I never thought I could turn it into work.

Now I’m on a new mission to make change.

I used to believe you had to act corporate to grow on LinkedIn.

But now I know you can be your true self here... and that actually helps.

Here’s why 👇

When I first started posting, I tried to sound professional.

I think most people try to sound professional on here...

and ONLY talk about work.

Because we all naturally think that's what works. 

The problem?

Most people on LinkedIn sound like corporate robots ...

posting “tips, tricks, and secrets” that nobody connects with.

The posts that actually worked for me

were the ones where people liked who I was,

not just what I talked about (not to say that's not important)

Maybe they could relate to me alittle bit

In my experience, being a little weird 

showing your real background, experiences...  your humor, your real voice 

is one of the best ways to stand out.

The stuff I used to hide

was what made people connect.

So if you’ve been holding back,

remember this:

The more real you are,

the more you’ll stand out

#linkedinmarketing #linkedintips #personalbranding

🤡 This Is What Happens When AI Tells Your Story

You spent years building something real.

Sweat, tears, late nights.

Then you open ChatGPT and ask it to “make it sound heart warming.”

Suddenly your story dies behind buzzwords and jargon.

AI can help you write.
But it can’t feel what you felt.

Don’t outsource your story
Write your story yourself.

#sustainabilitymarketing #linkedinmarketing #personalbranding

People don’t fall in love with the tech.
They fall in love with the story.

You can have the best product in the world 
but if people don’t understand why it matters, they’ll never care.

So how do you make people feel something?

1️⃣ Humanize it!
↳ Quit talking about your company! 

Linkedin is full of AI slop. 

Showing your human side is the only way of separating yourself from AI written content

2️⃣ Speak with emotion
↳ Be Authentic! Don't sound like a robot
↳ If it sounds "too good"  it’s too cold and people will just shut off.

3️⃣ Repeat the “why”
↳ Remind people what you stand for.
↳ Consistency builds belief over time.

When I mentored inner-city kids, they used to call me Jackie Chan.

At first, I was just another college kid who wanted to help.

But once they connected with me on a personal level, they saw my authenticity

why I came in every day, hoping to help them out of the ghetto.

That’s when I learned:

people don’t connect with what you do.

They connect with why you do it.


♻️ Repost if you agree
👤 Follow Peter Song for more insights on growing your mission-led brand on Linkedin

#linkedinmarketing #missionled #personalbranding

I’m so sick of being spammed.

Every time I download a free guide or give my email,

my inbox fills up with sales pitches

Getting an email address doesn’t mean you’ve earned the right to sell.

It means you’ve been trusted with someone’s attention.

Here’s how ethical marketers build trust instead of breaking it:

1️⃣ Deliver value first
 ↳ Make people glad they opened your email.
 ↳ I do this by sharing stories

2️⃣ Respect the inbox
 ↳ Don’t send what you wouldn’t want to receive.
 ↳ Salesy emails will lose subscribers

3️⃣ Earn permission
 ↳ Just because they subscribed doesn’t mean they’re ready to buy.
 ↳ Build trust by being more relatable. You can do this with personal stories

4️⃣ Personalize like a human
 ↳ Know who you’re talking to.
 ↳ Talk to them, not at them.

5️⃣ Think long-term
 ↳ You’re not chasing sales,  you’re building credibility and fans
 ↳ Every email either earns trust or burns it.

Leads don’t convert because of funnels.

They convert because they trust you and believe in the transformation you can deliver.

Stop treating inboxes like sales opportunities.

Start treating them like conversations.

That’s how relationships and trust are built

♻️ Repost if you agree
👤 Follow Peter Song for more honest marketing insights

Yesterday was my birthday (oct5) 🎂 and I celebrated it by climbing 2,641 meters (8,664 ft)

It was a 2day, 1night hike up Mount Rinjani (Lombok Bali, Indonesia), and honestly… it was tough.

Sweating all day...
Super cold at the top
No proper toilet (doing number 2 outside, next to my girlfriend … not romantic at all 😂).

But we made it.

At the top, I filmed a video for you all at Senaru Crater Rim, which was formed by a volcano. 

The view was unreal

This trip reminded me that the best moments in life often come after the hardest climbs

#linkedintips #linkedinmarketing #personalbranding

This is how a LinkedIn guru says “I forgot my keys.”
Don't be that person that turns everything into motivation 🤡

This is why people hate LinkedIn.

Write your content authentically.

Tell your story in a normal tone of voice.

The minute you sound 'robotic' is the moment you lose your audience

#linkedinmarketing #linkedintips #personalbranding

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