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Head Of Marketing

Ambassador Labs

Ambassador Labs (formerly Datawire), the cloud native developer experience leader, enables developers to code, ship, and run applications faster and easier than ever. Maker of top Cloud Native Computing Foundation (CNCF) open source projects, including Emissary-ingress and Telepresence, Ambassador Labs delivers a developer control plane for Kubernetes that integrates the development, deployment, and production infrastructure for developers and organizations worldwide including Microsoft, PTC, NVidia, and Ticketmaster. Ambassador Labs is backed by top investors including Insight Partners, Matrix Partners, Trinity Ventures, and Four Rivers Group. Learn more and get started for free at www.getambassador.io.

Head Of Digital Marketing

Zoom

Founding member of the Zoom marketing team. Reporting to the CMO, I led a high performance team of 10+ marketers (and growing) responsible for our global digital demand and web marketing functions, including performance marketing, account-based marketing, conversion rate optimization, dynamic personalization, CMS, attribution, analytics, etc. We execute everything in-house, no agencies!

Head of Digital & Web Marketing

Cisco Systems

•	Lead 3-person team in management of global digital paid media campaigns (SEM, Programmatic Display, Content Syndication, Social) for all Cisco product groups. Own the global media agency relationship to ensure campaign goals and staffing needs are met.
•	Develop and optimize media campaigns towards awareness, relevancy, customer engagement and demand generation objectives (CPA, ROI, etc). Collaborate with multiple functional and stakeholder teams deliver a well-rounded campaign plan.
•	Develop digital marketing technology strategy and budget rationalization across SEM, Display, Programmatic, Content Syndication, Paid Social, and Native Advertising. Technology implementations include BrightTag, Google Analytics, Test & Target, and Tableau.
•	Led creation and implementation of demand gen campaigns to be managed to strict ROI, a first for Cisco. Worked with web and analytics teams to get the necessary tracking in place to trace generated sales lead revenue back to media spend on a keyword and placement level.

Manager, Search & Technology Media

•	Management of all paid acquisition online marketing channels for Cisco WebEx. Guide and implement strategy for all paid marketing channels (SEM, Display) to ensure programs stay efficient and profitable.
•	Lead creative development process including developing the target audience, drafting the creative brief, and working with creative agencies to build effective digital banners.
•	Develop and execute strategic, iterative A/B testing plan including ad copy, banners, landing pages to maximize conversion rate and continuously drive down CPA. Continuous analysis of purchase funnel to reduce drop-off rates further drives success.
•	Reduced search CPA by 50% and display CPA by 65% in first 6 months. Continued advancement of optimization along with adoption of cross-channel attribution best practices is resulting in CPA decreases each month.

Global Search Marketing Manager, Cisco WebEx

3Q Digital

•	Guide and execute complete online marketing strategy (PPC/SEM, Facebook, Mobile, Display, Youtube) for top-tier clients ($400k/month minimum spend) and act as consultant and optimization expert for all pay-per-click advertising channels.  Specialize in deep-dive, data-driven analytical skills (hours spent in Excel) and clear, concise communication (Powerpoint presentations, weekly calls with clients).  Expert in the latest and greatest online marketing best practices (Google AdWords Certified for 4 years).
•	Direct account and production teams in execution of account optimization and project plans (landing page/ad creation, testing, account structure/bidding strategy).  Responsible and accountable for project management of several complex, simultaneous marketing roadmaps
•	Consult clients on marketing and advertising options that will fit their business model and goals (ecommerce, lead gen, branding). Assist and coordinate implementation of a variety of technologies and platforms, including Marin Software, Alchemy Facebook Platform, optim.al Facebook Platform, Magnetic.is Remarketing, Convertro, YouTube Video Ads, AdWords Remarketing, Google/Webtrends/Omniture Web Analytics.
•	Creation of testing and optimization plan to ensure immediate campaign improvements upon launch as well as continuous incremental growth.  Testing initiatives include ad copy messaging, landing pages, image ads, remarketing, and new marketing channels (mobile, video, display, embedded links).

Senior SEM Manager

Webtrends

• Supervise and provide strategic direction for a 4-person SEM team (2 account managers, 2 search analysts), consisting of 10-15 accounts totaling $2+ million/month in ad spend.
• Act as escalation contact on SEM team’s accounts, sitting in on client calls as needed to propose high-level strategies and inform client of the latest industry developments.
• Lead SEM team in the creation and presentation of quarterly business reviews and RFPs to clients and prospects.
• Serve as key team resource for SEM industry and optimization product knowledge. Create and follow career development plans for team members to ensure continuous personal growth and learning.

SEM Manager

•	Provide end-to-end paid search marketing (SEM) account management for medium to large B2C and B2B clients ($100k+/month ad spend).  Verticals managed include travel, retail, software, education, and health care.
•	Train incoming Account Managers on use of Ad Director systems and SEM best practices and tactics.  Provide thought leadership on strategies to improve account performance and client management.
•	Meet with engineering and product management to suggest improvements to internal tools and technologies.

Senior Online Account Manager

•	Provide end-to-end paid search marketing (SEM) account management for B2C and B2B clients while leveraging Ad Director’s algorithmic automated bidding technology. Responsibilities include campaign/account structuring, custom reporting, A/B testing, ad copy/keyword creation and in-depth performance/conversion analysis using various data sources (analytics (Omniture, Google, Coremetrics), market research, 3rd party information aggregators)
•	Leverage analytics and customer behavior data to suggest website and conversion funnel design improvements to clients
•	Manage all client communication (email and phone) with the goal of setting expectations and leveraging bid optimization technology to provide sound SEM advice.
•	Guide client through entire launch process, including setting up revenue tracking pixel and dashboard reporting.  Responsible for upwards of $200k in Webtrends revenue due to client renewals and conversions of 90-day trials to long-term contracts.

Online Account Manager

Efficient Frontier, Inc.

•	Provide SEM account management services to Efficient Frontier’s clients. Services include restructuring of accounts, evaluation of landing pages and overall site structure, generation and implementation of ad copy and keywords, and in-depth performance/conversion analysis
•	Prepare and present conversion/performance analyses and optimization suggestions in weekly client calls and quarterly performance reviews
•	Assisted in project management of client accounts, including new client launches and prioritization of deliverables

Search Marketing Specialist

Hertz Corporation

•	Served as liaison between Hertz Corporation and Infinity Insurance, and managed the Infinity account through client conferences, sales presentations, and referral training
•	Increased Infinity rental volume through Hertz by over 100% year over year
•	Made 4 marketing trips to Los Angeles to visit Infinity Claim Centers
•	Trained 2 subsequent representatives for the Los Angeles and Tempe, AZ areas

Onsite Marketing Representative

Looksmart Ltd.

•	Analyzed and judged relevancy of search results to check search engine accuracy
•	Examined approximately 80 search terms and their results per day using ACNielsen and Comscore software
•	Expert knowledge of the Internet, HTML, MS Office was required

Search Query Analyst

15 years of professional experience in leading teams in digital demand generation marketing strategy and execution, including search marketing, display/programmatic marketing, affiliate marketing, account based marketing (ABM), B2B demand/lead generation, conversion rate optimization, landing page optimization, and search engine optimization (SEO). 

Strong background in building and leading high-performing web teams in strategic implementation of various CMS, marketing automation systems, dynamic site experiences, tag management, localization platforms, GDPR and CCPA regulations, etc.

Well-versed in the use of third-party analytics platforms and tracking technologies such as Google Analytics, Adobe Analytics, Demandbase, Optimizely and more to conduct analysis of conversion funnels, user behavior trends, and landing page effectiveness.

Specialties: search marketing, display/programmatic, remarketing, demand generation, lead generation, ABM, affiliate marketing, digital marketing best practices, search engine marketing, programmatic/RTB marketing, display marketing, landing page optimization, multi-channel attribution, creative optimization, agency management, maximizing ROI, account management, client relationships, competitor analysis, market research

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