LostVenture Games

Co-Founder

Sticky Click

Sticky Click is a full-service performance agency. More specifically - we create beautiful campaigns fit for every channel and deliver trackable, cost-effective results.
✔️ Campaign Planning, Delivery & Tracking
✔️ Adwords, Social & Programmatic Advertising 
✔️ Creative
✔️ Content Creation
✔️ Web Development & Design
✔️ Automation & Transformation

Working with both B2B & B2C companies, medium and large (1 billion revenue) - clients include Warner Bros, Kenshoo, Clicktale, Sivantos, Sahara London, Information Builders and others.

Co-Founder & Head Of Paid Media

Savvy Social Ltd

Helping both B2B and B2C businesses with:
⇨ Social Media Strategy  
⇨ Paid Social Media Strategy and Implementation
⇨ PPC, Programmatic 
⇨ Content Creation
⇨ Community Management

Do you need help with your company's social media presence? Get in touch: petra.opelova@savvysocial.uk

Work with clients such as: Travelport, Sahara London, Pindrop, Avanade, William & Russell, BBD, Clicktale, Friesland Campina, Kenshoo, and others

Social media Director & Owner

immediate future

★ Awarded for the Best Paid Media Campaign at Social Media Buzz Awards 2016 ★ 

Leading social media strategy and implementation across both B2B and B2C clients including Marston's Pubs, BRITA UK, Lastminute.com, and Basware UK.

Leading a team of Account Managers and Junior Account Managers to deliver against clients KPIs

Account Director

★ Awarded for the Best Paid Media Campaign at Social Media Buzz Awards 2016 ★ 

Leading social media strategy and implementation across both B2B and B2C clients including Marston's Pubs, BRITA UK, Lastminute.com, and Basware UK.

● creating and implementing paid media campaigns across Facebook, Instagram, Twitter, and YouTube achieving low CPR and high conversions
● creating in-depth social media and market analysis using tools such as Crimson and Global Web Index
● creating short and long term social media strategies based on data analysis and current state of the company
● leading implementation of both local and global strategies across channels such as Instagram, Facebook, Twitter, and YouTube
● leading implementation of paid media campaigns for both B2B and B2C markets
● monitoring trends and innovations in social media
● using tools such as Sprinklr, Google Analytics and native reporting platforms to track success of our social media activity

Senior Social Media Consultant

Developing and running social media communications and paid media campaigns across both B2B and B2C clients such as Marston's, Basware UK, JmGO, Paypoint and others.

Social Media Consultant

Square Enix

Global Community Manager for Just Cause 3

● a community director that defines a brand space of a major entertainment company
● creating social media strategy for pre-launch, launch and post launch of JC3
● creating partnership and influencer plans (YouTube, Twitch)
● tracking the success of our online and offline activities and assessing their effectiveness in comparison to our main competitors (using Brandwatch, Google Analytics)
● creating briefs for the main website and working closely with the web team
● content creation - videos, images, giphographics, infographics, gifs, blogs etc.

Global Community Manager

Girl Gone International

Overseeing and coordinating social media strategy and activities of GGI globally.

Global Social Media Manager

Crytek

- creating and implementing global community management strategy to both engage and grow the community around key titles
- working closely with design team and brand management to plan global community assets
- global content creation and management (articles, videos, posts, banners, posters, announcements, patch notes)
- working closely with the development team to provide feedback and also coordinate activities
- global strategy around important events and releases
- social media management
-  website content management
- daily communication with the core community 
- leading social media research including competitor research, writing proposals highlighting the ROI, pitching, planning and implementing

ACHIEVEMENTS:
- Implemented community campaigns that increased overall  positive engagement rates and also Warface’s online presence by 95% in both NA and EU territories, which led to positive feedback from relevant stakeholders (investors).

- Started several projects (establishment of TwitchTV - ongoing) that increased online presence of Crytek’s game titles by 60% in the first two months.

NA & EU Community Manager

LEWIS PR

- B2B & B2C comms
- creating and implementing social media strategies with clearly defined measurable KPIs to support clients'​ overall business strategy
- using social media analytic tools (Sysomos, Radian 6) to identify clients'​ current social media presence (including competitor analysis) and create an online strategy that would best fit clients' needs
- using a mix of analytic systems (Sysomos, Google Analytics) to track the progress of the campaign and identify its impact on the pre-defined KPIs
- creating content calendars and original content blogs, images, gifs, and videos 
- conducting research and creating strategies for pitches to gain new clients
- tracking the most recent developments in the world of social media to keep both the team and the client informed about latest changes and how those changes impact their campaigns

Working on clients such as Video Games Intelligence , DICE 2013, AIAS, Lexmark, Coverity, NTT Data, Good Technology, 10gen or Trusted Shops

ACHIEVEMENTS:
- Created a social media B2B plan that led to an increase of brand’s social media presence (73% more mentions online, 43% larger engagement rate & 64% larger reach on FB) leading to increased visits on their sign-up page.

-Singlehandedly led and implemented a PR and digital communication strategy for Video Games Intelligence prior to their Game Monetization Europe conference in London resulting in increased traffic to their registration page, 50% increase of Twitter followers, 70% increase in online mentions and engagement, presence of key publications (WIRED, BBC, and IGN), interviews with relevant speakers (Ian Livingstone) and coverage. Moreover, this resulted in increased media interest in following events.

- Led the communications campaigns ( both PR and social media) for D.I.C.E Europe event working together with the Academy of Interactive Arts & Sciences based in the USA and Video Games Intelligence resulting in increased traffic to the website by 50% and registrations.

PR & Digital Consultant

- PR & social media planning and strategy

working on accounts such as Coverity, Information Builders, HCL, LifeSize etc.

PR Account Coordinator

AFIMO CZ s.r.o.

webdesign 
design of all promotional materials (newsletters, presentations, infographics)
SEO
online public relations strategy (including social media strategy)

Digital Consultant

Afimo Hong Kong

For the period of one month, I took part in negotiations and meetings with Chinese technology businesses in order to strengthen already existing relationships and also to develop new relationships between the Hong Kong branch of Afimo and its Chinese stakeholders.

Other Responsibilities:
communicating with relevant stakeholders during the Guangzhou LED Exhibition 2012,
establishing new relationships with Chinese LED manufacturers,
liaising with various LED companies from around the world to establish AFIMO HK and its branches in Europe as a thought-leader in the industry,
acquiring feedback from Chinese manufacturers to research the current state of Asian, European, and American LED market, and its future,
regularly communicating  other European branches of Afimo (UK, the Czech Republic) to update them about new trends on the market

Public Relations Manager

★ Awarded for the Best Paid Media Campaign at Social Media Buzz Awards ★ 

Co-Founder of Sticky Click, a digital performance-focused agency, working for clients such as Warner Bros., Deep Silver, Contentsuqare, Emarsys, Kenshoo, Sold Out and more. 




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