Silk Commerce

As Vice President of International Markets at Silk Commerce, I lead our strategic efforts to expand our presence and drive growth within the APAC and EMEA regions, while bolstering our market position in the USA and China. My role encompasses steering market strategy, scaling business operations, cultivating client partnerships, and spearheading the development of bespoke solutions to navigate the nuances of diverse international markets.

* Innovation and Partnerships: Innovate Silk by integrating Customer Experience Management (CXM) services, identifying unique market opportunities, and building strategic partnerships.

* Business Expansion: Leverage my experience in managing global opportunities, digital strategy, and customer engagement to drive Silk's expansion, tailoring our approach to meet the demands of the APAC and EMEA regions.

* Strategic Collaboration: Engage in cross-functional collaboration with global teams to deliver cohesive, impactful strategies, ensuring Silk Commerce's objectives align with our mission to revolutionize commerce with customer-centric experiences.

* Leadership and Development: Actively participate in leadership councils and employ advanced data-driven tools to maintain our competitive edge and foster a culture of continuous innovation.

VP International Markets

dentsu

As Managing Director of Merkle, I led dentsu's CXM (Customer Experience Management) business in Hong Kong, overseeing market strategy, business growth, client relationships, and the development of integrated solutions to tackle complex business challenges.

* Innovation and Partnerships: Drive innovation by developing new CXM offerings and forging strategic partnerships.

* Business Expansion: As Merkle expands into Hong Kong and the broader APAC region, I utilize my expertise in data/analytics, CRM/loyalty, commerce, digital experiences, and technology consulting to transform the customer experiences of leading brands.

* Strategic Collaboration: Collaborate cross-functionally with strategic partners and global teams to create integrated strategies that deliver significant business impact. My focus lies in advancing Merkle's mission to transform customer experience and enable Dentsu clients to build meaningful customer relationships through personalized, connected experiences.

* Additional Roles: Proudly serve as a member of the Global WIN business development team, the APAC data/security council, and as a power user of Dentsu's global CRM platform

Managing Director (Merkle)

I successfully launched and rapidly scaled the Merkle agency at the end of 2021 to extend Merkle's global services and expertise to Hong Kong and to expand Dentsu's service offering into the market.

* Strategic Planning: Devised and implemented a comprehensive market entry strategy and go-to-market plan, effectively introducing Merkle's capabilities in data analytics, CRM/loyalty, commerce, digital experiences, and technology consulting to new markets.

* Business Expansion: Played a pivotal role in expanding Merkle's footprint in the region, leveraging my strategic planning skills and deep understanding of the market to drive business growth and success.

General Manager (Merkle)

My role expanded into operational leadership. I managed daily operations, sales, and delivery for our clients, driving business growth and enhancing customer engagement.

* Sales and Account Management: Led pre-sales processes, sales negotiations, and steering committees. Oversaw project delivery from planning to profit and loss management, risk mitigation, customer satisfaction, and scope management.

* Solution Development: Identified client business challenges and spearheaded the creation of integrated solutions across various technologies, channels, and capabilities.

* Innovation: Consistently developed best practices and identified new technologies to innovate client experiences and drive transformations.

* Team Building: Adopted an entrepreneurial approach to build and guide high-performing teams, foster client relationships, and capitalize on market opportunities.

* Client Collaboration: Worked closely with clients to realize their digital vision and enable global brands to compete effectively in APAC markets. Leveraged Dentsu's integrated capabilities and expert resources to deliver significant business impact.

Business Director (Isobar Commerce)

As Project Director, I led the North APAC commerce and loyalty sales and project team, fostering robust relationships with our regional development teams and tech partners to boost project success rates.

* Best Practices: Championed the region's continuous evolution of best practices, aligning strategies with current industry trends and business objectives.

* Project Oversight: Accountable for comprehensive project planning and delivery, ensuring projects were completed on time, within budget, and met defined objectives.

* Financial Management: Effectively oversaw project's profit and loss (P&L), ensuring financial targets were consistently met.

* Risk Mitigation: Identified potential project risks early on, implementing effective remediation plans to minimize impact on project timelines and quality.

* Client Management: Prioritized client satisfaction, managing expectations and handling change requests efficiently, thereby bolstering client relations and satisfaction rates.

Project Director (Isobar Commerce)

Swisscoat

My role at Swisscoat expanded into spearheading the company's B2B transition into the B2B2C e-commerce market. Here are some of my key accomplishments:

* Website Development: I led in building a new D2C website, glassesgallery.com, and revamping Swisscoat's existing website with an improved Business-to-Business (B2B) ordering system. The new digital platforms were designed to enhance user experience and accommodate the changing needs of our customer base.

* Team Leadership: I recruited and managed a team of five professionals. Our main goal was to establish an online platform for consumers and opticians to order prescription eyewear, which greatly expanded our service reach and improved customer convenience.

* Digital Marketing: Recognizing the importance of digital marketing in the e-commerce landscape, I created another dedicated team to manage and optimize the new websites. From shooting eyewear to publishing marketing content, our marketing strategies ensured the websites reached a broad audience and operated at peak performance.

* Productivity Tracking: To ensure optimal productivity, I enhanced Swisscoat's internal platform for tracking the performance of our teams in Hong Kong and Nansha. This upgrade provided valuable insights that informed our operational decisions and contributed to the overall efficiency of our workforce.

Chief Technology Officer (Glassesgallery)

As the Vice General Manager at Swisscoat Nansha, I managed 12 direct reports and a production team of over 600 people. My role involved:

* Optimizing manufacturing efficiency and streamlining workflows significantly improved our operation's effectiveness.

* Implementing a transformation of the order intake, tracking, priority system, and reporting to be fully automated by leveraging Enterprise Resource Planning (ERP) data and displaying CSAT results on workstation displays for real-time order details, providing instant insight and transparency into our operations. This strategic change propelled our Customer Satisfaction Score (CSAT) from 62% to 93% and 8% reduction in defect rates overall, lowering manufacturing costs and increasing customer satisfaction.

* Assembling a digital operations team to bolster our production capabilities and efficiency further and establishing an internal task management system that improved coordination and productivity within the team. The task management system was then rolled out to the entire company.

Vice General Manager

Petralian Creative Solutions

As Founder and Managing Director of Petralian, I led a team of ten professionals based in China and collaborated with various regional delivery partners. Our primary focus was to provide comprehensive digital solutions, including:

* Digital design
* Web experience creation
* E-commerce development
* Search Engine Optimization (SEO)
* Branding
* Campaign management
* Digital transformation consultation

Our strategic approach was dual-pronged, catering to Chinese B2B and B2C companies aiming to establish a global presence and international companies seeking to penetrate the Chinese market. By applying our digital expertise, we successfully expanded businesses beyond their geographical borders.

Managing Director

Chinafloors

Branding Manager

Spark Energy

Marketing Design Intern

the University of Edinburgh

• Taught ECDL http://catalogue.learndirect.co.uk/qualifications/details/547720/ 
• Taught seminars on how to use Adobe products
• Staffing The University of Edinburgh UCS team (University Computing Service) and LRC (Learning Resource Center)

Help Desk Support

With over 15 years of digital marketing leadership, I am passionate about driving digital growth initiatives for some of the most well-known brands. As the Managing Director at Merkle, I lead dentsu's customer experience management (CXM) business for Hong Kong, where I am accountable for the market strategy, growth, client relationships, and integrated solutions that solve complex business challenges.

I launched Merkle Hong Kong in 2021 and developed the go-to-market strategy and service set, leveraging my expertise across different industries in automation, e-commerce, loyalty, analytics, and personalization. I have won and led several large-scale regional projects and scaled the team to over 30 people across the region, helping clients capitalize on digital and data transformation. I excel at synthesizing global best practices with a nuanced understanding of regional differences and offering trusted advice on navigating complex challenges, implementing and operating new technologies, optimizing processes, and adopting emerging innovations. I thrive on guiding diverse teams to unlock their potential and deliver transformational solutions tailored to local markets.

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