Petra Zink's Linkedin Analytics

For as long as I can remember, I’ve been obsessed with one question: Why do people choose one leader, one brand, or one opportunity over another? I started in brand and product marketing - learning how trust and positioning shape consumer behaviour. And quickly realised: The same rules apply to people. Especially leaders. The most successful founders don’t just deliver results. They build trust, shape perception, and attract the right opportunities - without chasing them. That’s the work I do. What I Do I work at the intersection of: 📍 Leadership Strategy 📍 Reputation Management 📍 Scalable Business Growth Whether you’re growing a company, raising capital, or building a category of one - I help you: Build trust at scale Turn visibility into influence Attract top talent + aligned opportunities Create a name that opens doors [before you walk in] Who I Work With ✔ Founders & entrepreneurs ready to turn reputation into revenue and long-term influence ✔ Senior executives preparing for board roles, transitions, or legacy moves ✔ Scaling companies aligning talent, leadership & culture with strategic growth ✔ Boards & CEOs building high-trust, high-impact leadership teams ✔ Organisations aligning talent, leadership, and culture - through strategic recruitment, development, and culture design with The360Talent.Co Why It Matters In Economy 4.0 - where trust is currency and reputation moves faster than performance - Authority is the new leverage. If you wait until you need it to build it - you’re already behind. Let’s fix that. → Schedule a call: https://calendly.com/petra_zink/virtual-catch-up → Get the book: http://impaccct.com/book