Vivalon 

Community Engagement and Events Manager

Thought Industries

Thought Industries powers the business of learning by providing the world’s leading B2B customer learning platform. The company was founded upon the core belief that online learning experiences should be modern, intuitive, engaging, and scalable. Build, deliver, monetize, and analyze all aspects of your learning initiative from our consolidated, cloud-based platform.

Director of Product Marketing

Dana Porch Consulting

Product Marketing | Sales Enablement | Customer Education

Toolwire

Led expansion into the enterprise learning platform market, guided positioning through competitive intelligence, established analyst relations, and built channel partnerships for business development and product innovation.

Planned and executed Go-to-Market strategy that secured early pilots with a Big Five consulting firm, a $190B global IT firm, and three of the world’s largest financial institutions.

Grew usage (120,000+ users) and revenue at largest customer by meeting regularly with champions to review platform data, discuss feedback, run pilots, and author case studies, awards, and thought leadership content.

Generated and managed seven channel partners to expand platform capabilities, improve the user experience, and drive revenue (100% of 2018-2019 net new business).

Hired to establish Toolwire as the default solution for simulations and drive revenue through channel partners and installed base expansion while maintaining legacy IT training (virtual desktop) capability programs.

Grew annual sales to $12M at world’s largest education provider (500K users in 70 countries) through account strategy involving sales enablement content, efficacy data, client success, and product innovation.

Achieved $5M annual revenues with a publishing partner by enabling their sales team through training, sales enablement content, and support of implementation logistics for eight co-created products.

Secured inclusion on Red Herring Global 100 list of the world’s fastest growing companies and consistently cited in research reports as one of the world’s leading simulation developers.

Reduced annual marketing costs by roughly 50% through vendor contract negotiations, efficient management of event participation and website development, and increased in-house content development.

Instituted and led weekly cross-functional “Watercooler” meetings to drive revenue, solve problems, and inform product development and innovation.

Product Marketing and Programs Manager

The McGraw Hill Companies

Guided digital product positioning through conjoint analysis involving pricing, features, branding, and content.

Built consensus for the new website messaging, branding, and features by managing competing priorities from marketing, sales, and product teams. 

Instituted new inside sales processes, enhanced client listening capabilities, and produced performance metrics that resulted in reorganization of the inside sales team. 

Nominated for the prestigious Management Development Program by the division President.

Product Marketing Consultant

New York Edge

Hired to govern fiscal health and program quality by managing eight directors, overseeing the hiring and training process for 150+ staff.

Saved an estimated $1M a year by developing a more precise and user-friendly budgeting tool for 55 programs with cumulative budgets of $10M.

Led statewide workshops on building relationships with school leaders.

Senior Program Manager 

TAKE THE FIELD INC

Achieved 5-year, $135M fundraising goal for New York City public schools.

Closed 30% of gifts by drafting notes to high-net-worth contacts for chairman Bob Tisch (CEO, Loews; Co-Owner, New York Giants) and managing follow-up calls with executive assistants.

Wrote grant proposals and nurtured relationships with corporations and foundations.

Reduced marketing campaign costs and instituted processes to measure campaign efficacy.

Project and Programs Manager

The Urban Assembly, Inc.

Founding Faculty Member

I’ve spearheaded Go-to-Market (GTM) strategy at one of the world’s fastest growing companies. Conversely, I’ve supported teams during downturns and achieved success developing lean GTM strategies to penetrate new markets. Through it all, I've learned a lot about what strategies and tactics really move the needle.

Since the Pandemic, I've taken on projects at a number of B2B SaaS companies. My most recent experience included GTM planning at Thought Industries for Helium, a headless user-experience solution, which was named 2022's Innovation of the Year by leading industry analyst Craig Weiss.

Strengths
 - Aligning sales, marketing, product, and customer success to drive revenue growth and product innovation
 - Creating and capturing spaces for innovative products in emerging markets 
 - Driving go-to-market and account-based strategies
 - Building strategic partnerships for business development and product innovation

If you'd like to chat, please feel free to shoot me an email at peytonwilliams2525@gmail.com.

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