Premier Nutrition: The Good Energy People

Art Director/Creative Lead

Patrick Fraser Design

active when between full-time roles; provides director-level freelance design services to creative agencies, CPG, and retail companies. 

clients include Sterling Brands, DDW, Chase Design, Landor Associates, DuPuis, LAM Design, Perspective Branding, Cost Plus, DRC, Quad, The Thompson Design Group, Voicebox Creative, and Lagunitas Brewing.

Brand Design Consultant

Sterling Brands

Design Director

Ubisoft

• creative team lead on multiple AAA game titles.

Art Director

Grove Collaborative

Creative Director

• creative team lead on multiple AAA game titles including the key artwork strategy, copywriting, design & packaging development, and implementation of Just Dance 2022.

• mentored and developed the freelance design team.

Ahold Delhaize

• led and directed CPG strategy, design, and implementation for 10 private label brands across 4 store banners (Stop & Shop, Giant, Hannaford, Food Lion) spanning the Southeastern and Northeastern United States.

• directed and managed the creative team consisting of 2 design managers, 7 designers, and 9 production artists; 18 employees across offices in two states.

• mentored and trained the creative team, previously focused on the design implementation of external creative partnership work, to produce agency-level creative work in-house. 

• revised creative team structure to brand-based silos, vastly improving productivity and reducing errors and design inconsistencies within the respective brands.

Director (Creative), Private Brand Design & Implementation

• co-led design and production team dedicated to Albertsons/Safeway private brands.

Anthem Worldwide (Now SGK)

• developed and directed retail and CPG brand & packaging strategy, design renovation, revitalization, and innovation campaigns for medium to large Fortune 100/500 brands.

• creative team lead on design industry award-winning redesigns of Safeway Select and Snack Artist private label brands.

• led the design implementation and rollout of Open Nature, an entirely new natural foods brand for Safeway.

• clients included Albertsons/Safeway, Central Garden & Pet, ConAgra, Del Monte, and Hormel Foods.

Senior Design Director

Award-winning director and designer, equally versed in creative leadership and hands-on design development with an extensive background in brand and corporate identity, retail design systems and packaging; CPG, and FMCG. Has built and led creative teams of all sizes, in both onsite and remote capacities. 

Has worked with numerous Fortune 100/500 brands including Amazon, Anheuser-Busch InBev, Big Heart Pet, Blue Diamond, Campbell’s, Central Garden & Pet, Coca-Cola, ConAgra, Del Monte, Dreyer’s, Foster Farms, General Mills, Hanes, Hormel, Nestlé, Oscar Mayer, Pepperidge Farms, P&G, PepsiCo, Premier Nutrition, Purina, and Ubisoft. 

In addition to working on national brand accounts, has significant experience in private and owned brand strategy, design, development, management, and implementation; working with companies including Albertsons/Safeway, Ahold-Delhaize, A&P, IGA, and Kroger.

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