KidzToPros

•	Led a marketing team of writers, designers, and specialists to produce professional content on time and budget 100 percent of the time
•	Spearheaded website, email, blog, and social media strategies that met company goal of increasing conversions by 20 percent or more 
•	Created and maintained content marketing calendars and style guides that defined company style, voice, and tone, and increased content production efficiency
•	Increased email open rates from 12 to 38 percent, leading to a 25 percent increase in email sales over 6 months
•	Created and published content that grew the customer base by more than 25 percent

Senior Content Manager

Clients in Education, Insurance, Finance, Affiliate Services & Home Remodeling

•	Worked with C-level executives from various companies to spearhead content strategies that grew business revenue by 20 to 60 percent
•	Created and maintained content marketing calendars and style guides that defined various companies’ style, voice, and tone, and increased content production efficiency
•	Measured and analyzed content performance and gaps monthly to determine next steps using real-time data
•	Worked cross-departmentally to streamline content processes, implement SEO best practices, and improve search rankings by 20 to 80 percent 
•	Used content management systems to write, edit, and publish SEO-optimized copy, increasing website conversions by 25 percent or more across the board

Sample Clients Included:

- Basements & Beyond
- Bankrate
- Pearson Education
- BlackRock, Inc.
- Platinum PPC Marketing
- CMIT Solutions of West Metro Denver

Content Manager

InsureMe

•	Wrote and edited 100 percent of website content and marketing materials targeting B2C and B2B audiences 
•	Created and published a content library from scratch containing over 1,000 articles and resources for consumers and insurance professionals
•	Generated online and offline advertising campaigns, company blogs, and public relations materials that helped increase the company’s profitability by a total of more than 60 percent over five years
•	Led and trained a small content team that produced profitable internal and external communications – and skyrocketed employee job satisfaction by an average of 35 percent  
•	Created and advertised my own affiliate spin-off site, increasing company earnings by almost $2M over a 3-month period

Senior Copywriter/Editor

KCM - Kenneth Copeland Ministries/Non-Profit

•	Alongside two additional editors, wrote, edited, and project-managed copy for 100 percent of publishing projects, including books, brochures, website announcements, press releases, newsletters, music, signage, and point-of-purchase materials 
•	Trained, managed, and supervised a team of six on-site and remote writers and proofreaders
•	Created and maintained a company style guide from scratch using a combination of the AP and Chicago style guides to define a unique style, voice, and tone

Editor

Talented marketing, communications, and content professional. Skilled and experienced in content development, content strategy, content management, search engine optimization, internal and external communications, project management, marketing communications, and search engine marketing. Excellent content and project manager who excels working in a diverse and inclusive environment.

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Penny Hagerman's Linkedin Analytics

Penny Hagerman

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Penny Hagerman

Want to drive more opportunities from LinkedIn?

Penny Hagerman's Linkedin Analytics