Phil Reed's Linkedin Analytics

Phil has worked in the Quick Service Restaurant (QSR) and Pizza Industry since 1984. He has held the position of CEO Pizza Hut Australia for the last 5 1/2 years and has been instrumental in leading the turnaround of this iconic brand, which has been the fastest growing International QSR Brand in Australia for the last 4 years. The transformation of the Pizza Hut Australia Brand and Business led to its sale in August 2023 by Sydney’s Allegro Funds to San Francisco’s Flynn Restaurant Group. As well as being active in the deal, Phil introduced the parties, enabling the transaction and ensuring its success. To drive Pizza Hut Australia’s success, Phil developed and implemented focused Operational, Brand, Technology and Digital Strategies to build what is now an extremely profitable business, creating value for investors with EBITDA running at 50%. To date, August 2023, Pizza Hut Australia has enjoyed 53 consecutive months of positive same-store-sales growth with Franchise Partner revenues growing over 100% and their gross profits growing over 120%. In February 2023, Phil signed a 3 year deal to sponsor the Australian V8 Supercars Championship and established the Pizza Hut Racing Team in conjunction with Brad Jones Racing. This new brand strategy is built upon years of experience in sports sponsorship including properties such as The Olympics, FIFA World Cup, UEFA European Championship, English Premier League, Hungarian Goaliat and the Dutch Eredivise. As a successful Pizza Hut & Burger King CEO with Senior McDonald’s Marketing Leadership Experience, Phil has transformed and turned around more than 10 customer-experience QSR brands and businesses in both Europe and Asia during the last 20 years, delivering sustainable growth by building and aligning great teams with clear objectives and a clearly-defined strategic focus. Career Highlights include the creation of Burger King’s “King Deal” Global Value Strategy, launch of the BK Brand in Russia, development of Business & Brand Planning Systems contributing to McDonald’s Global “Plan to Win” / i’m lovin’ it Turnaround when Phil had the privilege to work with legendary Australian McDonald’s Global CEO, the late Charlie Bell. Phil was recently recognised by current YUM Brands Global CEO, David Gibbs, for the transformation and revitalisation of Pizza Hut Australia.