Zapier

Head of Enterprise Innovation

NoCodeOps (acquired by Zapier)

Co-Founder & Community Member

Co-Founder & CEO

Compass

Solutions Architect, National Operations

National Agent Experience Specialist

Gett

‌• Enabled 50% reduction in driver onboarding time though creation of streamlined digital workflow (Defined requirements, sourced white-label platform, customized features, built Applicant Tracking System on Google Sheets, and deployed iOS app for Brand Ambassadors)
‌• Results: 10x driver growth (3K to 30K+); Same-day driver activations (US record time); First self-service driver onboarding station globally
‌• Producer & Director of US Driver Training Video in conjunction with customizing LMS platform for scaling driver onboarding experience
‌• Developed & implemented SalesForce integrated web form enabling drivers to update documents; Reduced SLA from 5 days to under 2 hrs
‌• Tech Day B2C Brand Activation Project: Secured title sponsorship; Built gamified interactive experience driving 800+ new users in 1 day

US Head of Driver Onboarding Product

• Pioneered and executed the company’s first US Brand Ambassador (BA) Program, onboarding new drivers in the field in entirety 
• Majorly contributed to over 70% reduction in driver acquisition cost through optimizing BA pay structure, deploying technology enabling BAs to recruit drivers offline, creating and analyzing KPIs, and implementing feedback loops to allow for continual improvement
• Created channel-specific landing pages to track ROI of Multi-Million Dollar OOH Campaign; Increased conversions by 50% with A/B testing
• Established strategic partnerships (ex: Luxor Car Dealer, Large Auto Brokerage) to expedite ongoing driver lead generation

US Driver Acquisition Team Lead

Your NYC Concierge

• Clients included: Fever, TableList, SeatGeek, Served by Stadium, and Gett
• Partnered with $5M-$640M funded companies to garner 5K+ app installs via street teams; Generated $40K in 6 months; Recruited by Gett
• Built company-specific playbooks with methodology/unique breakdown of product knowledge; Managed up to 15 brand ambassadors
• Administered ongoing quantitative analysis of BA performance that pinpointed locations to reach 300 installs/day KPI

CEO & Co-Founder

Handy HQ

• Led transition of street team from an awareness campaign to on-site voucher sale; ROI increase prompted replication in several markets 
• Top performer in NYC market; Trained management on brand activation methodology and sales technique which was pushed to scale

Lead Brand Ambassador

Davenport Theatrical Enterprises

• Created and maintained street teams for the following Broadway and Off-Broadway shows:  Avenue Q, Rent, Godspell, Million Dollar Quartet, & The Gazillion Bubble Show
• Launched “Your Broadway Genius” Street Team which sold tickets to Broadway & Off Broadway shows in Times Square, direct-to-consumer
• Hired and trained 30+ brand ambassadors to cross-functionally serve show-specific promotional and direct-to-consumer sales teams

Street Team Manager

Empowering Ops Professionals that use #NoCode with Operator (an automation management platform) and community at NoCodeOps 🧰

I lead Enterprise Innovation at Zapier, focusing on redefining how businesses scale automation. Previously, I was the co-founder and CEO of NoCodeOps, a community and automation management platform acquired by Zapier. Before that, I built the onboarding program for 15,000+ real estate agents at Compass. With 8+ years in operations, internal systems, and automation, I’m passionate about empowering teams with no-code solutions.

Fun fact: Before tech, I was an actor—appearing on Law & Order, in films at Cannes and Tribeca, and in way too many off-off-off Broadway shows.

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