Designalytics

Editorial Director

Senior Marketing Writer

Travel, business services, hotel & hospitality, online retail, financial services, and more

Write innovative brochure, web and direct mail copy promoting exotic destinations—from land tours in Africa to cruises in the Caribbean. Clients have included deluxe cruise lines, luxury hotels, high-end tour companies and international tourist boards.  Please contact me for samples of my work.

Freelance Copywriter

The Elevate Prize Foundation & Guide to Elevate

Editorial Director & Senior Writer

Vantage Deluxe World Travel

Senior Copywriter

Micato Safaris

Created strong, persuasive copy for New York City-based safari company, the eight-time winner of Travel + Leisure’s “World’s Best Tour Operator and Safari Outfitter” award. 
Wrote long- and short-form copy, including in-depth safari programs, descriptions of five-star hotels and safari camps, bespoke itineraries, newsletters, blog posts and award-winning email and online marketing
Focused on combining crisp, emotive language with clear, effective calls to action

Writer in Residence

Empire Blue Cross Blue Shield

Created and edited promotional, action-oriented copy for broker and sales forces of major health insurer. Examples include magazine ads and advertorials, newsletter articles, direct mail pieces, promotional emails and event communications.

Writer

Wells Fargo

Revamped all advertising for small business division, including creation of new print, radio and first-ever direct response television ad.  Managed internal clients and agency in development of all small business advertising and merchandising campaigns.

AVP, Small Business Marketing

The Strategis Group

Director, Marketing & Communication

- A concise, creative writer and editor with 15 years of experience in developing content and copy for personal brands, foundations, luxury and adventure travel, healthcare, online retail, and more 
- An easy-to-work-with, ideas-before-ego storyteller focused on results
- A curious, dedicated worker who has been to more than 40 different countries on six continents, officiated four weddings, and was once rescued from the ocean by a retired plumber


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Philip McCluskey's Linkedin Analytics

Philip McCluskey

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Philip McCluskey

Want to drive more opportunities from LinkedIn?

Philip McCluskey's Linkedin Analytics