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Phil W.

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** Nominated for Professional Services Start-up of the Year award in the Southeast region of the UK Start-up Awards 2024.** Do you want to enhance the profitability and/or value of your business, but uncertain what step to take first? If so, read on… When most people think about a Finance Director, they often make assumptions. Thankfully, I’m not that type of Finance Director. I break conventional stereotypes associated with the role, my approach is centred on rendering finance accessible, engaging, and even enjoyable. I specialise in implementing cutting-edge technology, cloud solutions, and automation to optimise operational efficiency and drive business intelligence. I’ll delve into the intricacies of your organisation, identify areas of potential gain or losses pinpointing; uncovering the foundations of your financial performance. With a track record of serving a diverse range of clients at Mettryx, spanning various industries - usually with turnovers exceeding £2m - my focus is on empowering businesses to comprehend the profitability of their products/services; often crucial for strategic exits within the next 3-5 years. I’m a big believer in the power of relationships & communication in business. Whether through networking, team management, or just having a genuine chat, it's all about understanding people. Imagine having a financial wingman who’s just as comfortable talking about the latest market trends as they are sharing a good laugh over a craft beer. My style? Think of a mix of meticulous ('C' in DISC) and dynamic ('D' leaning), with a Myers Briggs twist of ENTJ or INTJ, depending on the day. I’m all about combining data based decision making with a bit of leadership flair. Beyond the conventional role of a CFO, our aim at Mettryx is to become an integral part of your business journey, helping you navigate the financial complexities with ease and a bit of fun. Whether it's strategic planning, risk management, or innovative financial modelling solutions. So, if you're looking for a CFO service that's as dedicated to your business growth as you are, appreciates the importance of a bit of humour and loves to share an interesting podcast recommendation along the way, let's connect. Let's make finance an integral, enjoyable part of your business story! Feel free to reach out: [email protected]

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