Phil Putnam

VP of Sales Enablement

Revenue Enablement Society

Board Member

GTM Buddy

Advisor

Phil Putnam Coaching & Consulting

Owner, Coach, Consultant

Notified

Adobe

Senior Global Enablement Manager, Enterprise Sales

Global strategy and program lead ensuring adoption of new global customer journey methodology within Adobe's Solutions Consulting and Digital Strategy organizations.  Lead on and contribute to consistent QOQ growth in closed revenue via newly adopted methodology.  Established and own essential communication channels between sales field and ops leadership that enable constantly improving internal and external customer experiences.

Global Program Director, Sales Methodology Adoption & Enablement

Adobe Leaders&Learners is a series of white-glove collaboration and best practices workshops for senior enterprise digital marketing leaders among the Adobe Experience Cloud customer base.

I ensure and expand the value of this program by:
-Setting program strategy and leading execution
-Ensuring delivery of an exceptional customer experience in the room
-Creating and delivering follow-on content to expand the in-room experience and increase the volume of brand touch points throughout the year
-Intently investing in the network of Adobe internal roles who are vital to the program's success
-Effectively positioning the program to Adobe leadership to drive continued investment and expansion

Program Director, Adobe Leaders&Learners

Executive Influence is a 2-day workshop equipping Adobe Customer Success Managers (CSM) and CSM Team Managers with key skills in generating resonance with executive customer contacts and more firmly establishing Key Business Objectives in the accounts they manage.

I ensure and expand the value of this program by:
-Teaching curriculum, leading classroom discussion and facilitating exercises and role plays in all North America workshops
-Providing real-time coaching of student role plays to ensure each learner's mastery of the material and foster its strategic application to their work
-Leveraging my extensive professional experience in Customer Success roles to place the material in a directly relatable context
-Contributing to ongoing optimization of the curriculum and its delivery in partnership with the Program Management team

Executive Infuence Workshop Facilitator

-Owns multiple enterprise customer relationships at executive and BU-levels
-Ensures renewal and upsell annually and ad hoc
-Establishes and oversees platform adoption, training, and best practices
-Leads clients and internal teams as a thought leader and subject matter/product expert

Customer Success Executive

Livefyre

Synthesio

•	Found and build Strategic Consulting organization and product offering
•	Consult on Social Business and Digital strategy programs and project engagements for enterprise-level companies
•	Deliver full execution of enterprise Strategy Engagements from pre-sales through project completion
•	Provide senior support on project and account management

Senior Strategy Consultant

Sprinklr

Enablement Services Portfolio Manager supporting enterprise cloud software implementation projects, Services project scoping/pricing, and organizational leadership

•	Strategic management of cloud software implementation projects for global enterprise clients
•	Fortune 100/500 clientele across diverse verticals in global and regional markets
•	Client Relationship & Account Direction
•	Escalation management & critical issue resolution
•	New business scoping and SOW generation
•	Team member mentoring and professional development 
•	System configuration, deployment and user training
•	Custom software development project management

Engagement Manager

Senior leader of enterprise-level SMMS software implementation projects for Fortune 100/500 clients

•	Project and Relationship Lead on Implementation process for global and national brands across multiple verticals
•	Platform configuration to solve key social business challenges including automated message triage/workflow, cross-functional collaboration and social governance
•	System deployment and user training
•	Deliver project success against timelines and deliverables
•	Internal escalation management and technical project management growth and engagement in client's social communities

Enablement Consultant

Lead Project and Relationship Manager in client onboarding and implementation of enterprise-level SMMS software for global and national brands across multiple verticals.

•	Map the configuration and execution of a client’s custom Sprinklr platform environment to their existing business patterns
•	Partner with clients in solving key social business challenges, including automating message triage/workflow, collaboration on social messaging across business units, and breaking down organizational silos
•	Guide clients through platform architecture discussions and decisions
•	Establish and manage implementation timelines, deliverables, and dependencies
•	Provide ongoing support and new feature awareness after Implementation process has been completed
•	Partner with Sprinklr technical teams to surface and resolve functional issues on clients’ behalf

Client Success Manager

Social Marketing Strategist, Content Strategist and Producer, Lead Copywriter and Reporting Resource.  Heavy focus on social support of major sports sponsorships (NFL, MLS, NHRA, AMA Pro Road Racing).

•	Generate audience growth and engagement in client's social communities
•	Engage directly with social audiences to provide customer service, relationship management, 
and issue resolution
•	Audience profiling and analytics
•	Implementation of custom social applications 
•	Creative and technical project management and consistent collaboration with technical team
•	Manage and fulfill copywriting needs
•	Craft social marketing strategy for day-to-day and dedicated promotional efforts including sweepstakes, giveaways, contests and events
•	Plan, create, and publish regular weekly content, and custom content to support promotional social programs on client's owned and earned social channels
•	Interact with and support client's key sponsorship efforts with the NFL, MLS (Major League Soccer), NHRA (National Hot Rod Association), and Triumph Motorcycles/AMA Pro Road Racing
•	On-site content production and client relations at key sponsorship events
•	Provide reporting on social results on a weekly, monthly, quarterly, and special event basis
•	Make recommendations to client regarding all areas above

Community Manager

Path Interactive

Channel Manager, Lead Social Media Strategist, Primary Account/Client Manager

•	Design custom social media marketing strategies for B2B and B2C clients utilizing social networks, blog outreach, social monitoring, social and search engine ads, and custom promotional programs
•	Execute social campaigns as both primary campaign agent and as Account/Campaign Manager directing staff in execution
•	Business development and acquisition
•	Content production and publishing, including social network content, video, blogs, photos
•	Oversight and hands-on development of creative
•	Team development and knowledge sharing efforts
•	SEO Optimization and Reporting

Assoc. Director, Social Media

Ariel Publicity and Social Media Strategy

SOCIAL MEDIA STRATEGIST
Key team member to develop and implement social media marketing strategies for musicians
•	Design strategies to increase and optimize clients’ social media presence, with focus on fan acquisition and depth and frequency of interaction and relationships with key bloggers, podcasters, and tastemakers
•	Work hands-on with facebook, Twitter, MySpace pages 4-6 hours each day
•	Design and manage facebook ad campaigns
•	Measure strategy effectiveness using Google Analytics, facebook Insights
•	Produce video content for online marketing and promotion campaigns

REVIEWYOU.COM MANAGING EDITOR 
Lead manager to facilitate the writing of 200+ album reviews per month by freelance music journalists
•	Manage and develop a team of 45-65 freelance writers
•	Issue assignments to writers, proofread, edit, and publish reviews
•	Write and update ReviewYou Style Guide, Writer Manual, and all email, sales, and website copy
•	Personally handle all customer service and issue resolution
•	Manage hiring of new writers, execute contracts and issue payment
•	Design and execute promotions and business partnerships with fellow music services organizations

WRITER/EDITOR 
Lead Writer/Editor of copy for internal and external use
•	Write ad copy, marketing and sales materials, blogs, VLOG scripts, training materials, processes
•	Develop, edit, and contribute to books written by company founder/President Ariel Hyatt
•	Write client biographies for use in online publicity and social media marketing campaigns
•	Wrote “The In Crowd” blog series, published on www.arielpublicity.com

SALES DIRECTOR 
Lead team member to develop sales leads and obtain new clients
•	Identify and qualify sales leads and close sales
•	Shepherd new clients through the intake process
•	Create and refine Client Services policies and sales format

Social Media Strategist, Writer/Editor, Sales Director

As a Coach, I help professionals get the life they want from the work they do by making themselves the center of their relationship with employment.  Key focus areas include:
          -Boundaries & Balance
          -Money, Work & Self-Worth
          -Human-Centered Leadership

As a Consultant, I help solve revenue and operational problems by applying common sense and a people-centered business approach to focus areas including:
     -Revenue Efficiency, Operations & Infrastructure
     -Team Performance & Motivation
     -Hiring & Talent Skills & Operations
     -Readiness & Skills Development

As a Speaker & Teacher, I help businesses and teams increase their impact through:
     -Keynote & conference talks about business acumen, performance & motivation
     -Workshops that increase skills in sales, people leadership, and presentation

"Your salary increase will be 2%," I told her.  It was one of my worst moments as a people leader.  

She was my star performer, my right hand person.  

1000% business critical to our team.  Yet 2% was the best our company would give her.

It was far beneath her value, and we both knew it, and I couldn't do better for her.

She was confused, angry, sad, disappointed, and visibly trapped by not knowing how to best respond in the moment.

After some silence, she eventually asked, "What do you think I should do differently?"

"I think you should look for a new job," I replied.  "Because you gave us an incredible year and we gave you 2% for it.  And you just can't build a life on that."

Two months later she landed a job somewhere else for 29% more than we were paying her.

It took me 5 months to find a replacement who would accept the salary my employer was willing to offer.

This experience always comes to mind when I encounter leaders perplexed/whining/angry about how often they lose employees.

In my opinion, you forfeit your right to be upset when someone leaves

If you weren't willing to give them good enough reasons to stay.

#management #sales #leadership #motivation #humanresources #bestadvice

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