AdBeacon

Real-time, Accurate Ad Optimization. AdBeacon uses the power of first-party tracking data—information derived directly from customer interactions—to enable highly accurate ad optimization in real time, as opposed to the inaccurate delayed data marketers have been receiving. In fact, AdBeacon gives marketers an array of tools that can provide higher productivity output, relevant reporting and scaling abilities than was achievable even before the release of iOS14.

“Built by media buyers, for media buyers.”

Chief Executive Officer

California Lutheran University

BUS 466 Digital Marketing

Students will study concepts related to digital platforms and how they are leveraged by brands to market the strategic customer experience. The course will help students develop an understanding of the digital customer journey touch points, digital attribution models and strategic decision making based on reading data. Students will explore how advertising and marketing technologies interact to create seamless experiences across products and services.

Adjunct Professor

National Positions

Director of Paid & Organic Social

Paid Social Team

Currently managing a portfolio of clients on ad platforms (Facebook/Instagram/LinkedIn/Pinterest/TikTok):
• Full funnel campaign strategy and optimization
• Digital media spend (budget projections and scaling)
• Account optimization
• Creative asset development and strategy
• Setting and exceeding KPI's for lead or conversion campaigns  

National Positions, The Digital Growth Agency, is a 360-degree digital marketing firm located in Southern California.

We proudly work with a wide range of B2B and B2C companies from all over the world. Our number one objective for every client is the same — measurable growth — achieved through a data-driven, customized strategic marketing plan designed to meet brand specific goals.

Social Media Marketing Specialist

Self-employed

DTG Tax & Forensic Accounting Firm (Marketing)

Spearheading the SBA/PPP category of business.
• Creating and developing short term and long term marketing strategies.
• Website redesign & all marketing materials.
• Created Instagram LIVE series titled “PIVOT” showcasing small businesses and
how they plan to PIVOT during COVID-19.
• Created and cohosted podcast titled “Financial SOS” - a collaboration podcast featuring Joseph Gissy (Capital Management Services Inc. Operational Director), Jonathan Pace (CMS Financial Advisor) and C.Doyle, owner of DTGroup.

Theseus Capital - Blockchain Technology (Marketing)

Theseus builds unique financial products for the convergence of digital assets and traditional finance. (Blockchain technology - acquired/purchased 08/2019)
• Built the concept and sales deck which in turn lead to the acquisition of Theseus.
• Hosted and produced industry leader dinner for potential investors.

Smart Planet & Smartify - team of product designers, market leaders and CPG manufacturers with a focus on the Housewares Industry. (Sales & Marketing)

Attended 6 separate tradeshows between GuangZhou and Hong Kong to sell an American based design service — a team of trend setters, product designers, market leaders and CPG manufacturers with a focus on the Housewares Industry directly to Chinese manufacturers.
• 10/15 Electronic Show in HK Convention Center
• 10/16 Canton Fair Phase I
• 10/19 Global Source-Electronic (Asia Expo)
• 10/20 - 10/22 HK Gift & Premium I (Convention)
• 10/23 – 10/26 Canton Fair Phase II
• 10/27 HK Gift & Premium II (Convention)

Marketing and Brand Consultant

Five Threads Brewing Company, LLC.

• Marketing & Brand Development
• Manage Social Media Strategies
• Event Production
• Manage On-Site and Off-site Activations
• E-commerce Marketing Strategies
• Create/Manage Launch Calendars and Schedules
• Internal PR
• Private Event Outreach and Sales

Marketing & Events Director

Supra Footwear Company

Marketing Analyst for both Supra Footwear & KR3W Denim (K-Swiss Global Brands)

• Marketing & Brand Development
• Build & Strategize Global Campaigns (#WEARESUPRA)
• Create & Execute Successful Marketing Plan/Strategy
• Manage Social Media Strategies
• Event Production
• Manage On-Site Activations
• E-commerce Marketing Strategies 
• Manage Brand Partnerships & Collaborations
• Manage Advertising/Marketing Budgets
• Create/Manage Launch Calendars and Schedules
• Internal PR

Collaborations & Projects 
• Disney x SUPRA (Beauty and the Beast) Shoe Collaboration
• WE ARE SUPRA Campaign Launch
• Modelo x SUPRA Shoe Collaboration
• Skullcandy Presents: Modelo x SUPRA Launch Party
• WE ARE SUPRA Los Angeles Campaign Launch
• Mcflyy x SUPRA Content Collaboration
• BADWOOD x SUPRA Shoe & Content Collaboration
• Disney x SUPRA (Snow White) Shoe Collaboration

Marketing Analyst

The dFm

We are an independent, fully-integrated creative agency that believes in fostering real conversations over traditional/non traditional media and marketing efforts. We help our clients create meaningful and memorable experiences that lead to authentic engagement both online and offline. Welcome to The dFm.

• Manage Influencer Relations
• Marketing & Brand Development
• Manage On-Site Activations
• Client & Account Management

Clients while at the dFm:
-ASOS
-Oakley
-Opening Ceremony
-REVOLVE 
-RVCA
-RVCA Canada
-Virgin Hotels
-KEEN
-PacSun
-ALDO
-STAB Magazine
-American Apparel
-Impossible Foods
-NIKE

Community Coordinator

My journey began as a model and evolved into influencer + experiential marketing during the creative agency boom. Then, I fell in love with paid advertising and the thrill of media buying strategies, scaling brands and leading teams across departments. After years of working with agencies, large in house brands and small businesses, I now merge the world of data with creativity as the CEO of AdBeacon.

Attention LA Shopify owners and operators! Tipping my experiential marketing hat once again.

We are putting together a one of a kind e-commerce meet up filled with culinary delights, innovative products, and high-quality networking.

Here’s what to expect:
🍴 Culinary Delights: Good food - always.

🍹 BRĒZ exclusive event:  The cooler and less messy alternative.

🎁 Exclusive Swag Bags: We’ve curated only the best items for our attendees. Health focused DTC brands a plenty for you to take home and try.

🤝 Real Talk Networking: Forget the small talk; let’s dive into real connections. Make valuable contacts that could transform your business landscape.

This one-of-a-kind event is brought to you by LiveRecover, Heatmap.com 🔥, and AdBeacon.

Join us for a night of luxury, innovation, and next-level networking.

RSVP at the link in the comments to see the location!

Phoenix Ha

❤️‍🔥 ADBEACON HAS A NEW WEBSITE! ❤️‍🔥

With limited budget, and a big dream, we made a trivial decision. Do we put our focus and resources ($$) into the platform? Or do we make a website sexy enough to get people to book a demo.

What do people actually care about? 

Both are important, but which one has the greatest LTV? One can convert a demo, the other can convert a customer for a lifetime.

It was a no brainer, build the best platform possible.

How many times have you gotten bamboozled from a website just to see a lack luster product? We are not that. We refused to be that.

We figured out early on that word of mouth and curiosity was what drove people to click the demo button.

So for over a year,  all demos either came from interactions with myself, through a friend of a friend, speaking events, relationships, live demos with a laptop at a restaurant, and whoever let me ramble about attribution etc.

People would book a demo with no expectations, and we'd watched their eyes grow with excitement at how strong the platform is - in total surprise. That shit was addicting.

"Woah, you've built something incredible here."
"Dude, give yourselves a pat on the back, wow"
"You really thought about the media buyers in this. It's so clear"

The original website was loaded with detailed features just to get our bases covered. It helped us in the first phase of AdBeacon and it did its job. We say goodbye to it with deep gratitude. It helped us in the first phase of AdBeacon. 

Hundreds of clients later, we're ready for AdBeacon 2.0

So go check out the website, roam around. This is a fulfilling moment for us, and we want your to be a part of it.

*Sign up for our newsletter & get $100 off your first month (plus an ebook our tactical ways to scale)

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