Paola Caldera's Linkedin Analytics

Mine is a hybrid and - perhaps - rare figure. I combine strategic thinking, creativity, technology and analytical skills in a short time frame. T-skills (cross-functional on marketing, sales, digital, business processes and functions, and IT, and vertical on communications and creativity) delineate this a somewhat special role. I'm interested in delivering content value. To me, communicating is about analyzing, thinking about, organizing well and creatively the content to make a meaningful and suitable output for the project, digital or analog. Whether it's strategy, naming, UX, branding and rebranding, SEO, training, marketing, CRM, process and systems innovation, it all starts and ends with meaningful content writing. I'm interested in speaking your language. I have a corporate life path in a manufacturing company (even on the ownership side) and a creative Communications agency expertise that is rarely found in the same figure. I'm interested in your story. You have a lived history of diverse identities and actions layered together. As I read your story, I analyze the level of digitalization and communication: from the logo to the web, from IT systems to sales processes. What needs to come out of the story is you. I'm interested in giving you a vision. I always start with a strategic analysis to accompany you in a change of vision. If you trust me, I'm your external view that will send you back the best image of you. I'm interested in giving you the tools. It is necessary to have a tool: each time I give you a method with which to face your change, in which I involve all the functions. I am interested in a mutual gain. My intervention has its cost, but it is certainly not that of an employment and indeed represents a deductible expense. If you're interested, contact me's now to schedule a call.