Snapshift

Senior Product Marketing Manager

Golem.ai

Objectives: Transform Golem.ai, an AI deeptech into a Product/SaaS
company.
• Strategy: Find and aligne the whole company on the product market
fit, the use-case based on Golem.ai technology that generates short
term revenues.
• Execution: Market researches - Competitive analysis - Market
requirement definitions - Sales enablement - Sales materials - Marketing collaterals.

Head of Product Marketing

Contentsquare

Objectives: Evolving from a single product company to a multi product company.
Responsible for 3 new product lines.
• Strategy: Go-to-market based on upsell scenarios for targeted customers.
Identification of new use-cases for new user personas.
• Execution: Sales certification program on pitch, use-cases, objections handling,
personas for new products. messaging, customer facing events.

Axway

• Objectives: Increasing customer lifetime value for AMPLIFY B2B Integration product
line.
• Strategy: Defining buyer personas and new use-cases for the hybrid integration
platform.
• Execution: Sales content and tools, analysts and influencers relations, marketing
campaigns, messaging, demand measurement, win/loss analysis, retention strategies.

AMPLIFY B2Bi Product Marketing

Objectives: moving from a traditional business model (license and maintenance) to a subscription and usage-based business model in order to launch a platform with a self-service marketplace. 
Strategy: Competition pricing analysis – Conception of a homogeneous pricing model across 37 products in order to launch the transition to a platform pricing and business model.
Execution: Sales enablement and helpdesk (+100 Sales worldwide, 40 products, 50 quotes per month US$20k to US$5M) – SteelBrick CPQ (Configure, Price and Quote) requirements analysis and implementation in Salesforce.com
Growth: Pricing governance and Win/Loss Analysis for a constant improvement.

Global Pricing Manager

Sage

Responsible for strategy, execution and growth of SaaS offerings for Chartered Accountants segment. 
Strategy: Market Analysis, Market Sizing and Segmentation – Messaging, Marketing plan and Sales Enablement. 
Execution: Campaigns planning – Launch briefs – Sales content and tools – Analysts and influencers relations.
Growth: Demand Measurement – Win/Loss Analysis – Retention Strategies.

Product Marketing Director /Directeur de Marché - BU Experts Comptables

- Catalog and Portfolio Management
- Going from Software to SaaS : Change Management
- Opportunity-to-Order Project Leader

Global Business Technology Manager

Pricing: Conception and roll out of global pricing policy. Training and support of Worldwide Sales teams. Strong internal and external communication skills required and applied.
Market Requirement Definitions: Market sizing, potential and accessible market share sizing for supply chain products. 
New Product Introductions: Conception and deployment of processes from product launch to end-of-life with strong focus on the product life cycle profitability. Go-To-Market global Coordination. 
Internal CRM Project Director: business requirements analyst for Sales and Marketing. Global roll out of internal CRM in the context of two merged American software providers with different Marketing and Sales processes.

Product Marketing Operations and Pricing Manager

Fondastudios

- Creation/development of Fondastudios, Recording studio, musical and video production (3 employees - 450k€).
- Sales Development: TV channels, radio, Independent producers, Corporations. 
- Marketing & communication: Web, graphic communication, event management. 
- Technical Director / Sound Engineer: Recording studio, video projects, music, post-production. 
- Artistic Director: Commercials for TV and cinema, broadcast, short-movies, music albums, corporate movies.

Co-founder & Associate Director

Borland

Business Development and Sales to telecoms/transportation sectors.

Account Manager

Versant

In charge of marketing budgets for Southern Europe (France, Spain, Italy and Israel). Strategic partnerships, Business Events, Sales training, leads generation and press relations.

Taplio

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