Dandy

Winner of company award: Devour Challenges

Owner and strategic executor of full web experience and strategy of meetdandy.com including: 

- Managing internal and external teams to increase overall website conversion rate by 126% by optimizing the post-click ad experience, running CRO experiments, and standardizing page structure and conversion paths across the website.

- Helping develop and expand our information architecture, SEO strategy, content and editorial direction and strategic roadmaps, resulting in a 313.7% increase in organic traffic and a 1689.9% increase in organic keywords the company ranked for over 14 months.

- Running the content syndication program for the company, tiering vendors for optimal budget allocation, owning the budget, planning the media buying annual schedule and coordinating 10+ vendors and partnerships.   

- Managing a full website rebuild and redesign. 

- Building, leading, and tracking site experiences for campaigns, product initiatives, tests, and always-on programming by collaborating with brand, design, editorial, product marketing, and demand gen.

- Collaborating with legal to ensure the website was fully compliant through the implementation of cookie consent, CCPA opt-out methods, and updates to the conversion experience to be compliant.

- Reporting regularly across the company on key web, organic, and digital metrics and progress towards goals.

Head of Web Experience

Head of Marketing Strategy

Nostra Shopify Optimization SaaS

Advisor

Voiceflow

- Own strategy and execution of engagement programming for a community of 8,000 users building on Voiceflow including inter-personal connections, community specific events, and community contributed content/templates
- Ownership of user activation metric including defining strategy and launch of user activation and engagement strategies through product led channels, including email, in-product tours, and community programming. Increased Day 1 activation and retention by 25% and Day 7 activation and retention by 78%
- Own the content strategy of the organization, driving a 95.68% increase in page views, 26.92% increase in unique page views, and a 64.57% decrease in bounce rate across the entire site in 6 months

Senior Growth Manager

Alyce

Running ABM programs towards named and target accounts within the existing customer-base of Alyce users. Responsible for driving expansions, increased product usage, customer testimonials and case studies, and building a community of advocates for the business. 

Owned, implemented, and optimized paid social and paid search campaigns, increasing the overall conversion rate of the site by 360% in two months and driving a 22.87% increase in demo requests. 

Ideated, created, and executed end to end programming for customer accounts influencing in $745K in closed won for the business

Track and enable activities performed in Account Management function to drive expansion opportunities resulting in $1.5M upsell pipeline opening in Q2 2021

Senior Marketing Manager, Customer Engagement

Alyce is the anti-blast-and-harass approach to modern B2B selling. As the brand content manager, I'm here to help develop Alyce's content strategy to support and amplify the brand's point of view in a creative way.

- Aided in the creation, curation, and distribution of original content across organic channels. 
- Produced and distributed content from two original series and grew subscriber base for one by 429% in two months, and the other by 358% through consistent promotion, email newsletters, and internal and external social media activation. 
- Doubled the amount of customer reviews on G2. Traffic from which drives 8-10% of pipeline per quarter. 
- Own the social media accounts for the Brand, driving a 40% increase in followers across the main social channels in six months.
- Owned the distribution, promotion, and growth of Podcast and Video original series, driving 429% subscriber growth within the first six months.

Brand Content Manager

Drift

Generating demand with the Growth team for the Sales Team through website variations, automating personalized outbound emails on behalf of our sales team, and customizing Chatbots based on firmographic information for our site visitors. 

- Outlining, copywriting, executing, and analyzing email nurture campaigns using liquid templating to personalize each email experience for different audiences. Managing contractors for execution.
- Drive website optimization by leading project plans for website variations and Drift Bots. Increased webinar registrations by 300%, drove a 50% month over month increase in “Trial” signups, and drove 322% more leads to Sales, 12K conversions, and influenced $1M revenue from 1 landing page.
- Aid in planning, execution, and amplification of Offline marketing tactics including bus wraps, billboards, social activations, and workouts that drove brand recognition across the industry.  

Project management of 4 outside contractors to ensure campaigns are planned, executed, completed, and analyzed in a timely manner and align with company goals.

Growth Marketer

The primary owner of Drift on Drift: Making, editing, and iterating Drift Playbooks with the goal of lead generation and meetings booked. I harness the power of conversational marketing and lay out the red carpet for every site visitor to Drift.com. 
Owner of all Social Media and Community for Drift and responsible for growing our social presence and community. Using Sketch, I'm responsible for creating graphics and visual collateral for our social media efforts.

Conversational Marketing Specialist

- Write and edit documents for the Drift knowledge base.
-Record, edit, and publish videos to enhance the knowledge base and aid in product marketing efforts 
- Speak with Drift customers on a daily basis in order to recognize trends, bugs, and UX/UI issues. 
- Aid in customer success by trying to decrease churns and downgrades. 
- Communicate trends noticed with product teams in order to ensure the highest quality of the product possible.
- Prioritize and communicate Zendesk tickets and feature requests with the Tech Leads of each of the product teams.
- Worked on creating and executing an onboarding and retention strategy for lower level accounts
- Product expertise used for sales enablement and customer success by joining calls with account managers to answer questions about workflows, product workarounds, and bugs.

Customer Advocate

Skidmore College Management and Business Department

I am assisting the head of the Management and Business Office with conducting marketing and organizational behavior research projects, as well as creating visual aids such as powerpoints and posters for her past work, to be shown at conferences this year.

Research Assistant

Skidmore College

I aid professors in the business department with any task given to me. This includes creating posters and spreadsheets and updating Prezi slideshows, as well as running errands.

Office Assistant

Her Campus Media

I am a weekly contributor to the blog HerCampus.com/skidmore. Working directly with the Editor-and-Chief, I review and edit postings and format them for the web. I am also responsible for maintaining the HerCampus Skidmore Instagram, Facebook, Twitter and Pinterest pages.

Assistant Editor & Social Media Correspondent

Verisk Health

As the marketing intern for Verisk Health, my primary tasks include the planning and execution of Verisk Health's Annual Client Conference (VHC16) which involves contacting vendors, researching gift bag items, maintaining spreadsheets of registrants, as well as keeping track of payments, refunds and cancellations. Additionally, I research, create, and edit a weekly Healthcare News Update blog that is released to the public every Friday. This blog is then promoted on all the social media platforms via HubSpot Marketing Software. Occasionally, I aid in the formatting of RFP documents according to company templates and preferences. 

Verisk Health is transforming the business of healthcare by providing data services, analytics, and advanced technologies that answer the healthcare industry’s most complex challenges.
https://www.veriskhealth.com/
https://answers.veriskhealth.com/vhc16
https://blog.veriskhealth.com/

Marketing Intern

Hi I'm Sara 👋

Big fan of the oxford comma, pasta, and marketing. 

I love startups, growth, conversion rate optimization, and experimentation.

I also co-host a podcast about professional growth and development. It's called Self Control & Cheese. Listen here: https://anchor.fm/selfcontrolandcheese

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