Plamen Popov's Linkedin Analytics

I build strong marketing teams and efficient processes across businesses at all stages—from enterprise corporations to pre-seed startups. I challenge every step of the conversion funnel and never settle. With over 15 years of experience leading marketing strategy and execution, I have a successful track record across Fintech, iGaming, Cybersecurity, eCommerce, and SaaS. Currently serving as Head of Digital Marketing at PeakGamble, I lead a multi-disciplinary team spanning PPC, Programmatic, SEO, Development, Social Media, and Sales, driving measurable results in the competitive iGaming sector. Previously as Head of Global SEO at Acronis, I spearheaded data-driven strategies that delivered a 300% increase in organic traffic—proving that strategic execution trumps everything. Different stages, different challenges, one constant—I strive for excellence and efficiency across every growth stage. Whether scaling established enterprise marketing operations or building marketing foundations from scratch at pre-seed startups, I judge my teams and myself solely by results, not by time spent or effort. Bright ideas are important, but correlating it with execution is what truly matters. My expertise encompasses comprehensive digital marketing strategy, team leadership, and leveraging machine learning for performance tracking and automation. With deep technical foundations in SEO, web development, and data analytics, I excel at crafting integrated strategies that align with business goals and deliver measurable growth. I bring a data-driven approach to marketing leadership while fostering team development and cross-functional collaboration. Recognized as a Global SEO awards judge and frequent industry conference speaker, I’m passionate about sharing insights on digital marketing excellence and organizational leadership that drives real business impact.