InviteJet

Cofounder

Octane AI

Advisor

Mosi Tea

Mosi is a simple multibrew infuser that allows you to brew anything, anywhere. Whether it's loose leaf tea, matcha, coffee, or even cold brew, brew the perfect cup with ease. Simply fill, flip, and enjoy.

Founder/ CEO

Boostopia - Super Powers for Support Managers

We believe everyone should love customer support, so we help companies rethink the way they approach customer success by delivering technology solutions that reward the bottom line, the agent, and the customer.

We work with your existing support tools to bring transparency to customer support and transform your support department from a cost center into a profit center.

Co-founder, Head of Operations

Cofounder, Head Of Operations

Diamond Candles

As the Brand Manager of Diamond Candles, my experience and responsibilities have been focused around:

- Leading a brand redesign (including visual refresh, brand story, brand positioning, messaging, and voice) scheduled to launch in 2016
- Leading development of new product lines (concept to execution), as well as improvements to existing products
- Determining fragrances to launch based on trends and consumer interest
- Managing and implementing merchandising initiatives 
- Analyzing product performance to determine seasonality and pricing structures for all merchandising assortment activities
- Defining manufacturing production schedules based on analysis of inventory velocity reports 
- Forecasting demand and making merchandising decisions based on product performance
- Understanding our brands market segment, seasonality and market trends/events, and continually monitor competitor efforts (marketing, product assortment, selection, and pricing)
- Managing agencies, vendors, and suppliers and communicating the vision for our business and our merchandising strategy with them
- Using a variety of measurement tools to track, analyze, report and make recommendations based on analytical observations
- Leading Influencer Marketing initiatives with various services, and bloggers to provide the company with relevant and quality content/product photography to us across website, email, social, etc.
- Identifying sales, merchandising and operational opportunities for various channels
- Managing the brand aesthetic and consistency internally and externally
- Assisting in the management of customer service teams
- Building deep relationships with suppliers across a broad spectrum of manufacturers (domestic and international), as well as coordinating new product development and pricing negotiations. 
- Continually researching new tools and systems to audit our process, be more productive, and creating the best methods for updating and managing content across various platforms

Brand Manager

CMG Partners

At CMG Partners, I work with a team of marketing practitioners to deliver customized and actionable solutions designed to address our clients’ most important business issues. From established brands to start-up ventures, and throughout various industries, we’ve worked with clients across all five of our business practice pillars: Growth opportunities, Building brand equity, Demand creation + realization, Customer ignition, and Marketing productivity. My niche is brand. By matching what the brand can offer with the market values, the Brand Practice team and I can identify and exploit emerging opportunities to drive revenues and margins.

Associate Strategic Marketing Consultant

McKinney

Accounts: Nationwide Financial, Meijer, Royal Canin, Hankook Tires, Mizuno, and new business

- Responsibilities: Contributed to the strategic development, positioning and communications platforms for a diverse group of clients (B2B and B2C), wrote briefs and led briefings, developed discussion guides and conducted in-depth, one-on-one interviews/focus groups, compiled and analyzed qual/quant research, analyzed cultural/market trends to present findings to internal teams and clients. I assisted upper management develop the agency’s POV on creativity and the power of emotional messaging that was shared with current and potential clients
- Started and managed a bi-weekly lunch-and-learn series for planning and creative teams to build relationships and learn how to better work together

Junior Account Planner

Acted as a day-to-day strategic planner for Gold's Gym and Gold's Gym Express.
Conducted qualitative and quantitative research to evaluate consumer needs and trends.
Worked on the positioning of Gold's Gym's Express. 
Started and collaborated with the agency on a social-good project for Japan (www.stillforjapan.com).

Account Planning Intern

ZümXR

ZümXR is a startup company that brings pharmaceutical science to the sports drink category by offering the world's first time-release sports energy drink. I had the pleasure of working with company executives and develop a comprehensive marketing, communications, distribution plan, and creative growth hacking strategies, and competitively positioned the brand in the crowded and confusing sports drink category.

Brand Consultant

VCU Brandcenter

“The Brandcenter is widely considered the nation's most demanding, progressive, and acclaimed graduate program in advertising.” – Condé Nast Portfolio

The Creative Brand Management (CBM) track focuses on the core fundamentals of a traditional MBA curriculum with an added emphasis on creativity and collaboration. The program is centered on branding, insight-driven strategy, and the application of creativity in business.

Creative Brand Manager

The Martin Agency

Developed a fully integrated strategic/creative campaign to increase online sales for Pizza Hut.
Presented to Martin Agency executive and client CMO (awarded 1st place).

Account Management Intern

I'm always looking to meet and learn from others passionate about what they do, so please reach out anytime! I'd love to hear what's worked for you in your business endeavors and would love to share what's worked in mine.

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