Heather Osgood, Podcast Advertising

True Native Media, Podcast Advertising Specialist 

True Native Media is a podcast representation agency that specializes in podcast advertising. 

We connect brands with podcasters to develop engaging host-read ads for audiences around the globe. In essence, they are amplified word of mouth and powerful endorsements, that produce results. 

We represent some of the best storytellers in the industry, from NY Times best-selling authors to highly-successful bloggers. Our independent podcasters partner with your company and continually build brand awareness with each story they tell. We value the genuine relationships they create with their listeners and the passion behind their content. 

Here at True Native Media, authenticity is of great value, which is why we take our brand-podcaster pairings so seriously. You can trust us to develop podcast strategies that meet your targets and objectives.

Let us help you develop and run a successful podcast advertising campaign to generate new business.

Founder, Podcast Advertising

The Podcast Broker

Buy or Sell Podcasts. Work with an Experienced Team to Help You Evaluate or Buy Established Podcasts.

Founder

Forbes Agency Council

Podcasting Leader Member, Forbes Agency Council

Heather Osgood

I teach podcasters how to monetize their show with ads or sponsorships. Don’t worry; you don’t need a large audience to attract advertisers. You need my formula; and tools to get you the results you want.

I’m Heather Osgood. I am a podcast advertising expert. 

For over twenty years, I’ve been selling advertising. Radio, print, trade show booths, and now podcast advertising – I’ve created a successful system for attracting advertisers.

I was so passionate about podcasts and advertising that in 2016, I founded True Native Media, a podcast representation firm dedicated to connecting podcasts with advertisers. 

I have taken all my trade secrets on how to monetize your podcast with advertisers, developed The Podcast Moneymaker Course, and am sharing it with you, so you can get the financial reward you deserve. 

Each year, I offer one-on-one coaching for a select number of ambitious podcasters who are interested in leveling up their show and want to make a full-time income from their podcast. 

If that's you, visit heatherosgood.com to get an application started.

Leap to Grow

Leap to Grow was designed to help individuals take the leap and start a business.

Founder-Business Coach

Simply Clear Marketing, Inc.

Simply Clear Marketing, Inc produces local home and garden and health trade show events. The events bring together community experts in one location to educate consumers about products and services that can help enhance their lives. Simply Clear Marketing, Inc. has grown into a full-service marketing agency.

Co-Founder

Central Coast News Group

Publisher

The Tribune

Account Executive

I empower brands through podcast advertising and help podcasters turn their passion into profit. 

💬 “I value the partnership we have built with True Native Media. Heather took the time to understand our business, audience, and goals. The collaboration has resulted in a robust campaign that has yielded positive, measurable results for UCI.” 

LOAN VO - Director of Marketing and Customer Acquisition, University of California, Irvine Division of Continuing Education.
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As a long-time entrepreneur and business owner, I understand firsthand the importance of strategic marketing, and my ad sales background has always been about helping companies grow market share and sales. 

Podcast Advertising is a rapidly growing medium with a proven track record for delivering results. Together, we can bridge the gap between advertisers, podcast hosts, and podcast listeners.

💬 “Working with True Native Media has been a dream! I get to spend time doing what I love most (podcasting), while True Native Media takes care of the rest.” 

SAMANTHA LEE WRIGHT - The Essential Oil Revolution
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🎧 Tune in to ‘The Podcast Advertising Playbook’ for deep industry insights. 

📧 Reach out at heather@truenativemedia.com to explore growth opportunities through podcast advertising. 

Let’s craft your brand journey together.

One of the biggest mistakes I see advertisers make is choosing podcasts based on category alone. 

The truth is, category doesn’t equal audience.

Two shows in the same category can attract completely different listeners, which means relying on that label alone can lead you to miss your ideal audience entirely.

Categories are a helpful starting point, but smart advertisers look deeper: at listener behavior, host connection, and true audience alignment.
Tune in to learn what really drives results in podcast advertising and what you might be missing: https://lnkd.in/ebhzDesv

Are podcast ads part of your marketing strategy? They should be. | Forbes Podcasting Member Leader, Agency Council | Podcast Representation Agency Specializing In Podcast Ads

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Heather Osgood, Podcast Advertising's Linkedin Analytics