Via Varejo SA

Reporting to the Executive Director of Financial Business Development and Payments, with a team of 2 managers, 6 consultants and 5 analysts, totaling 13 direct, in addition to the cross leadership of 3 technology squads, according to the Agile Methodology, responsible for the systemic evolutions of the area's projects, and 1 data squad (BI, BA and data engineers).
•	Leading the teams responsible for the strategy and performance of Owned Cards and the portfolio of Payment Methods for online and brick and mortar operation checkouts.
•	Interface and active relationship with the entire Payment Methods chain - issuers, acquirers, brands, and suppliers of systemic tools - with the aim of maintaining the highest authorization levels in the comparable market.
•	Conducting strategies to optimize checkout results and increase the issuance and share of own cards as the first choice for payment (strategies for generating and directing demand, responsibility and reporting about KPIs and P&L).
•	Maximization of financial revenues from the co-brand card portfolio and renewal of the partnership contract as the largest operation of its kind in Latin America - a R$ 3 billion upfront contract with a card issue that reached 1.5 million units in 2022.

Financial Products Superintendent

Reporting to the Partnerships Director, leading a team of 3 coordinators and 6 analysts, as well as 1 technology squad dedicated to the demands of the area.
•	Responsible for managing the Insurance and Services portfolio and contracts, relationships with partners and suppliers and interfacing with sales channels.
•	Leading the expansion and consolidation of the Services portfolio in Casas Bahia and Ponto Frio stores, with the highest sales efficiency in the Brazilian market. The increase in the representativeness of Insurance and Assistance sales would position Via as one of the 6 largest mass product insurers in the country, as well as having a significant impact on profitability due to the high margin of these services.
•	Conducting renegotiations of Insurance and Assistance representation contracts - contracts with a total representativeness of more than R$ 2 billion in upfront and an average margin of more than 50%.

Insurance and Services Manager

B2W Digital

Reporting to the CFO and leading a team made up of 1 project manager, 1 coordinator, 3 analysts and 1 technology squad dedicated to the systemic improvements demanded by the area.

•	Responsible for the strategic planning, offer management and commercial performance of the Services portfolio. Leading the review of the insurance and services offer journey through the e-commerce brands and the direct marketing channel, to boost results, and leading the BID process to define partnerships.

Fast Shop S/A

Reporting to the Financial Services Director, with a team of 3 consultants and 3 analysts.
•	Responsible for strategic planning and performance indicators for the Services portfolio, as well as for developing new offers.
•	Leading the team responsible for supporting the Services sales operation and the interface with partner insurers. 
•	Leading the standardization of KPIs and implementation of the model for assigning Service sales targets based on the concept of clusters. 
•	Coordination, among other projects, of the development of the pilot for the first recurring service offering with a focus on convenience and extending the Customer Relationship Cycle.

Service Planning and Development Manager

Internet Start-Up

•	Responsible for the Financial Planning and Technological Management areas: defining the technical, logistical and financial processes and operations of the site which, in just 6 months, acquired a base of 50,000 registered customers.

Managing Partner

Telefonica

•	Responsible for projections, indicators, and development of new products for the small and medium business market.

Data Product Planning and Innovation Manager

•	Responsible for managing the Data Product Management indicators.

Marketing Coordinator

• Preparation of business plans and financial analysis (IRR, NPV and risk sizing).
• New products and VAS (value-added service) development for Voice and Data Services.
• Prospecting and developing new products and services to the market outside of Sao Paulo.
• Interaction with the various departments of the Telefónica Group Marketing for the portfolio definition after the A. Telecom S.A formation.

Senior Product Analyst

Atrium Telecom

• Management of commercial strategy and support to the sales area.

Product Analyst

• Feasibility analysis and project development for network optimization and approval of new equipment and suppliers.
• Mapping and structuring internal processes.

Support Technitian

I have over 20 years' experience in managing offers and developing product and service portfolios, commercial and strategic planning, market and competition analysis, as well as major partnership negotiations, working in diverse segments such as Financial Products and Payment Methods, Retail, Insurance and Telecom. 

During this period, I developed solid experience in leading multidisciplinary teams, interfacing at all stages of the product value chain.

I enjoy working with people, developing talent, and achieving results as a team. 
"Selling to salespeople" is my thing and my great passions are numbers, analysis, and models.

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