Polina Z.'s Linkedin Analytics

I’m a Marketing and Communications professional with a 6 year experience focusing on Communications and Integrated Marketing Strategy, particularly in B2B and SaaS. I’ve worked in Helsinki's Tech Ecosystem, building digital customer journeys and optimizing conversion funnels. I have a keen interest in new tech trends, digital transformation, and business process optimization. My skills include content creation, copywriting (customer story, newsletter, press release), PR (MyNewsDesk, Cision, Itewiki, Pressebox platforms management) corporate communications, inbound marketing, event production, customer engagement, customer experience measurement programmes (B2B context), research analyst relations and peer-to-peer vendor portals (Gartner, G2). I’m also HubSpot certified and adept in CRM & CMS management. I studied Intercultural Communications (Ms. in Peace & Conflict Studies) at Helsinki University and Logistics & Sustainable Supply-Chain Management (Ms. ongoing) at Hanken School of Economics.