Max Life Insurance Company Limited

Marketing Manager

Le Marche Retail

Digital Marketing Manager

Fabcafe Foods Private Limited

>Identified & strategized the launch of new FMCG product line. Successfully executed the same in-store, website, essentials market & Fabindia.
>Worked closely on identifying locations to open Brick & Mortar setup for Fabcafe- FMRI, Vipul Tech Outdoors & GK-2.
>Successfully managed the execution & launch of Brick & Mortar setup.
>Worked with the team to create launch content across digital platform for the FMCG range (Video shoot & branding).

Business Operations Manager- Brand & FMCG

>Accountable for building brand development strategies through annual brand calendars, media plans & budget forecasts for all cafes PAN India.
>Strategized & executed multimedia brand marketing campaigns for existing & new café launch across Print, OOH, Social media, Facebook & Instagram ads, Radio, PR, Influencers etc basis the understanding of the demographics & TG.
>Handled multiple ad agencies, media buying agencies & other external stakeholders along with internal cross-functional teams.
>Regularly tracked & analyzed the effectiveness of all campaigns to incorporate key insights into the development of new marketing campaigns for both existing & new cafes.
>Responsible for identifying & managing workshops at the café with the aim to generate revenue & brand awareness & influencer tie-ups. 
>Closely worked with all the online aggregators & delivery channels (Zomato, Swiggy, Eazydiner & Dunzo) to identify opportunities for increased brand visibility, promotions & revenue generating streams by understanding the market trends & customer needs resulting in exponential revenue growth during covid.
>Constantly worked on making the user experience better by analyzing the impact/action on the aggregator apps such as menu re-engineering, hygiene checks, slot-wise revenue, bestsellers, combos, up-sell & cross-sell.
>Conceptualized, identified & executed changes in the dine-in & delivery experience for the users post covid-19.
>Identified the need for the FabPicnic concept & worked on the launch of a whole new café experience at Sunder Nursery- Fabcafe by the Lake.

Marketing Communications Manager

River India

>Responsible for the development of the digital plan for campaigns based on the segment and positioning of the target audience for Gourmet Passport by Dineout & Pernod Ricard (BP & IB)
>Worked on ideation & strategy for the digital campaign to increase consumer base & sustenance plan for social media alongside the creative team.
>Managed & executed tasks for digital platforms. Identification & development of digital communication for Blenders Pride Fashion Tour.  
>Responsible for brand communications & campaign management for various consumer clusters & performance led creatives for digital media such as GDNs, DBMs, In-shorts, Impact banners, Interactive banners for Max Life Insurance.
>Managed product-led targeted communication for Agents & Consumers for Max Bupa.
> Helped in Ideation & execution of a Web series property (Dil, Dosti, Daftar) for Imperial Blue.
> Worked on ideas & successful execution of Digital plan for Imperial Blue Superhit Nights with Neha Kakkar.

Account Supervisor

Fortis La Femme

Brand Communications & Marketing-
>Responsible for managing communication tasks in an ad agency. Coordination between stakeholders & units as well as business heads along with creative agency & digital agency. 
>Managed marketing budget, media plan & campaigns. Aid in providing the communication needs of states/regions (Print ads/POS/OOH/Branding/Digital etc)
>Responsible for the final output of marketing communication
>Ensured consistency in brand templates as per the guidelines, tonality in communication & all collaterals
>Managing parallel projects/campaigns for different units.
>Worked on identifying opportunities for digital live sessions to spread awareness about women's health and less talked topics.
- Effectively executed the monthly social calendar for the brand in line with Campaign objective. 
- Worked on SEO and SEM Campaigns time to time for brand awareness, lead generation & promotion.

Brand Communications Manager

PlayCommunications

>Developed & Executed Marketing Communication campaign/projects for various Clients. 
>Ideated & conceptualized TV adverts & Radio campaigns and successfully communicated the Product Strategy across multiple channels & stakeholders.  
>Managed the 360 marketing campaign for Fortis La Femme three circles- Delhi, Bangalore & Jaipur. >Implemented the marketing strategy for campaigns. Worked on multi functional campaigns covering advertising, outdoors, trade & event functions. Developed internal & external communication for smooth coordination of work. 
> Successfully Ideated & launched the brand pilot for the Indian Market for Payoneer- payment gateway.
>Worked with internal & external research agencies for brand positioning.

Brand Executive

D&H Blurb Communications

>Worked on various Brands, focusing on development of New Ideas & Concepts with the brand segment. 
>Responsible for liaisoning relationship between the client & other agencies. 
>Coordinated Advertising campaigns. Managed briefs, media, creative and research staff & assisted with the formulation of Marketing Strategies.
> Successfully executed & managed photoshoot/product launch for AW & SS collection across stores & TVCs

Creative Catalyst

Experience across FMCG, F&B, Hospitality, Healthcare & Lifestyle industry.
Marketing communication, Brand management, New Product Launch, Digital Marketing, Consumer Insight Mapping, Customer & Influencer Marketing & Media Planning. 

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