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Poonam Vijay Thakkar

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I'm a new age Marketing & Digital Business Leader by "brain". And by 'heart' an internationally certified and practising "Growth Mindset Coach". Industries I’ve crafted marketing and business growth strategies include - #BFSI, #GOI #fintech #telecom #media #heavyengineering, #wellness #sports #technology & #startups. Marketing Career Profile – An award-winning marketing professional, listed amongst Top 50 CMO’s in India, I joined Global Business Conglomerate- Aditya Birla Group’s Financial Services Arm - Aditya Birla Capital in 2013. Led various roles as a functional head and a board member of ABML. The business included the 1st Digital PFM Business of ABCL (My Universe), Wealth Management, Broking, Real Estate Advisory, Corporate Treasury & SME Lending. In 2016, I was entrusted with additional responsibilities to drive growth from the two million plus dormant digital customers Aditya Birla Money - MyUniverse. In 2017, I was moved to the corporate level and was hand-picked to drive digital transformation by building a real time analytics platform to digitise the Learning & Development Efforts of Aditya Birla Capital and lead companywide Digital Communications. Twelve different lines of business. Additionally, I was also a part of the team that led the entire Social Media Strategy for the Aditya Birla Group. A recipient of 15 leadership awards, creative and social service recognitions. With a deep desire to give back to the professional community, and during distressed period of 2020 pandemic, I founded a digital campaign called #SupportSaturdays, to help laid off employees find their feet back again in the corporate world. Just like many other corporate women, it has not been very easy for me either climbing up the ladder of the corporate world. Many setbacks, but never they could set me back. Every force was deployed to craft something meaningful for me and keeping the same desire in mind, I created a platform to give a voice to Corporate Woman called #WeToo. Bespoke stories by real woman leaders. I am part of NITI Aayog since 2018, where I am contributing my bit in supporting the youth with digital education in India. I frequently speak at marketing forums, b-schools and sit as a Jury in award shows.

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