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PVT is a Mentor of Change at NITI Aayog, the government's think tank that aims to foster innovation and entrepreneurship in India. As a Mentor, she is associated with the Atal Tinkering Labs 10,000 incubation centres, changing lives of 75 lakh students across the length and breadth of our nation. It's first of its kind nationwide digital initiative that mentors, prepares, and incubates young minds, startups, and MSME / SMEs to become self-reliant brands and businesses. Founder of Social Impact Digital Community Led Platforms such as #SupportSaturdays, #WeToo, The PVT Show on You Tube powered by the ConsciousCORE Leadership Platform. PVT is the co-author of India's First E-Book written by 50 Leading Corproate & Business Women Professioanls together titled "The Corproate Women's Little Diary", that advices and works as a guiding light for the younger generation of women professionals. She is passionate about advocating change, empowering, uplifting people and communities through mental resilience and leadership led initiatives. With over 20 + years of corporate experience, PVT is a new-age marketing, brand and digital business leader. She has crafted marketing and business growth strategies for consumer-first industries, such as BFSI, fintech, telecom, media, heavy engineering, wellness, sports, technology, and startups. She is a former CMO of ABML, a part of Aditya Birla Capital, the financial services arm of the global business conglomerate Aditya Birla Group. She led various mandates as a functional head and a board member of ABML, including marketing for the company's first digital PFM business, Aditya Birla Money MyUniverse. She also drove digital transformation by building a real-time analytics platform to digitize the Learning and Development efforts at Aditya Birla Capital. She was at the forefront and led Employer Brand initiatives for Aditya Birla Group. She is an award-winning marketing professional, listed amongst the Top 50 CMOs in India, and a co-author of a unique e-book featuring 50 women corporate leaders from across the globe. She can be reached at www.poonamvijaythakkar.com | https://topmate.io/poonamvt
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