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Poonam Vijay Thakkar's Linkedin Analytics

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Poonam Vijay Thakkar

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With over two decades of corporate experience, PVT is a new-age marketing and digital business leader by "brain" and an internationally certified and professional "Growth Mindset Coach" by passion. For Consumer 1st Industries, she has crafted marketing and business growth strategies including: #BFSI, #GOI, #fintech, #telecom, #media, #heavy engineering, #wellness, #sports, #technology, and #startups. Marketing Career Profile: PVT is an award-winning marketing professional listed amongst the Top 50 CMOs in India, she joined the Global Business Conglomerate, Aditya Birla Group’s Financial Services Arm, Aditya Birla Capital, in 2013. Led various mandates as a functional head and a board member of ABML. She was the Founding marketing head of the company's first digital PFM business (Aditya Birla Money My Universe) alongside leading the mandate for wealth management, broking, real estate advisory, corporate treasury, and SME lending. In 2016, she was entrusted with additional responsibilities to drive growth from the two million dormant digital customers of Aditya Birla Money MyUniverse where she launched Industry's first Voice Email Campaign for customer activation. In 2017, she moved to the corporate level and was hand-picked to drive digital transformation by building a real-time analytics platform to digitize the L&D efforts at Aditya Birla Capital and lead company wide digital communications for twelve LOBs. Additionally, she was also a part of the team that led the entire social media strategy for the Aditya Birla Group. A recipient of 15 leadership awards, creative and social service recognitions. With a deep desire to give back to the professional community and during the distressed period of the 2020 pandemic, she founded a digital campaign called #SupportSaturdays to help laid-off employees find their feet again in the corporate world. Just like for many other corporate women, it has not been easy for her either climbing up the ladder of the corporate world. There have been many setbacks, but they have never been able to derail her. Every force was deployed to craft something meaningful for her, and keeping the same desire in mind, she created a platform to give a voice to corporate women called #WeToo Voices. Bespoke stories by real woman leaders. PVT have been part of NITI Aayog since 2018, where she is contributing her bit to support large scale digital learning for youth in India. She is a regular speaker at marketing forums, b-schools, and sit on juries for award shows. She can be reached at - [email protected]

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