Alma Economics

Senior Commercial Manager

IEK DELTA®

Leading vocational training institute

Key achievements:
- Increased leads generation by 22% vs last year
- Turned around to positive sales contracts after 3 years of decline

Main responsibilities:
- Set the annual Business Plan, Marketing & Sales strategy
- Initiated market & consumer research to inform the marketing & sales
strategy, steer towards correct target audiences and fuel the content
strategy
- Developed a full funnel approach to optimize inbound traffic and
conversion rates
- Oversaw paid acquisition channels: Facebook advertising, Google PPC,
display ads, retargeting
- Owned analytics, reporting and sales enablement strategy
- Launched new B2B partnerships to tap new revenue streams
- Managed and developed a team of:
   • 2 marketers for website & social media content creation, email marketing
   • 3 sales reps (recruited 2) for prospecting, CRM

Commercial Director

HERON

Leading energy producer & supplier

Key achievements:

- Established HERON's positioning roadmap
- Pioneered cost-efficient sources of leads generation

Main responsibilities:

- Managing team of 6 people
- Budget management
- Annual Marketing plan
- Develop ATL / BTL / Digital display
- SEO & Performance Marketing
- Social Media
- Media buying (Digital & Traditional)
- CSR, PR & Events
- Market / Consumer research
- Setting up marketing organizational structure 
- Enhancing marketing operational efficiency
- Fast digitization
- Leads generation

Senior Marketing & Communications Manager

Vivobet

A start-up in online gaming, operating the brand Vivobet

Key achievements:
- Engineered Vivobet's brand positioning, tagline and communication guidelines
- Developed Vivobet's brand strategy and game plan for the launch year

Main responsibilities: 
- Drive market research
- Generate key customer insights
- Marketing mix & Budget allocation
- Drive creative development for both digital & traditional media
- Oversee performance marketing function (SEO/SEM)
- Design CRM journeys

Head Of Marketing

OPAP S.A.

Key achievements:
- Launch of new betting slip, coupon & POS in >4.500 retail shops simultaneously, along with new communication campaign, 2 months after assuming the role

Main responsibilities:
- Annual business plans
- Lead Retail Marketing team
- Drive analyses of all available input towards insights’ creation
- Convert insights to business requirements / product development
- Project management of innovation pipeline
- Drive Go-to-Market plans and safeguard alignment of all Units
- P&L accountability

Head of Retail Pame Stoixima

Key achievements:
- Turnover at +21% (YoY growth)
- Profit at +11% (YoY growth)

Main responsibilities:
- Annual business plans
- Lead Acquisition team
- Ensure alignment between Segment, Marcom & Digital divisions
- Lead ATL/BTL/Digital Communication needs
- Budget management
- Media relations

Head of Customer Acquisition Pame Stoixima

Playbet.com

A local hero in online gaming

Key achievements:
- Launch of 1st customer activation journey 

Main responsibilities:
- Head the design, content & coding of on/offsite CRM communications
- Coordinate vendors towards CRM integration
- Set-up of Retention journeys
- Establish structure of BI reporting

Head of Retention

bwin.party digital entertainment

Key achievements:
- YoY increase of customer database (2012 vs 2008: +95%) and acquisition (2012 vs 2008: +56%) 
- Ever increasing ROI that reached a record-high of 7,1 for 2012

Main responsibilities:
- Develop and execute annual business plans for Eastern Europe markets
- Managing team of 5 people
- P&L responsibility
- Budget management 
- Develop ATL / BTL / Digital Communication
- Media buying (Digital & Traditional)
- Online affiliations & partnerships
- PR & Events
- Market / Consumer research

Country Marketing Manager Greece & Cyprus

Diageo

Key achievements:
- Gaining market leadership among all spirits in the Night Entertainment category: 22,8% market share vs No2 for Johnnie Walker Red Label at 19,4% (June 2008)

Main responsibilities:
- Develop and execute annual business plans
- P&L responsibility
- Budget management
- New products launch
- Brand and pricing positioning
- Sponsorships (planning, negotiations & activation)
- ATL / BTL communication from briefing to execution
- Media relations
- Brand PR (copywriting & spokemanship)
- On-trade activation (events mechanisms, POS materials, etc)
- Consumer Research

Brand Manager Haig & Rest of Whisky Portfolio

Unilever

Key achievements:
- Fastest growing brand (+22% YoY) within Unilever Greece brand portfolio

Main responsibilities:
- Develop & activate annual business plans
- New product launches and brand extensions
- P&L responsibility
- Budget management
- ATL / BTL communication
- In-store activation
- PR brand support
- Planning & Forecasting
- Market Research

Brand Manager Lux & Vaseline

A Jack-of-All-Trades when it comes to developing businesses, brands, teams.

I was fortunate to diversify time and again, pivoting from Commercial Marketing to Commercial Development, navigating through the good and the bad times, for:

- companies the likes of Unilever, Diageo, bwin and Alma Economics
- sectors spanning from FMCG and Energy, to Gaming, Education and Consultancy
- both the Industry and Agency sides
- start-ups, scale-ups, established multinationals

Ultimately, I connect people.

My specialties include Brand Positioning & Strategy, Go-To-Market planning & Project Management, Market & Consumer Research, digital & traditional Advertising Development, Omnichannel Campaigns,  New Product Development, Customer Acquisition & Retention, Media Relations, Sponsoring & brand PR.

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