Petko Petkov

CHEFIN

Develop, manage & oversee the execution to plan of: 
business roadmap & go-to-market strategies, budgeting, forecasting, shareholder updates, 
long and short-term growth & marketing strategies, brand, messaging, digital marketing, social media
growth strategy, partnerships & operational processes, international expansion & marketing spend
supply chain network, 2-sided marketplace fulfillment, partnerships, profitability & margins
Capital raising, growth expansion & forecasting strategies, planning of cashflows & runways
Maintain fluency in market trends, emerging technologies & ecosystem start-up deal-flows
Corporate Governance, Risk Management, Data Protection, Liability practices & Insurances
Contract administration, planning, negotiating, and managing contracts across the business

Strong commercial acumen to understand the economic impact of potential opportunities
Delivery of strategic planning underpinned by problem-solving, sound judgement & impeccable integrity
Recruit, manage, and develop employees to support business growth & expansions
Build a culture of growth to stimulate employee creativity, recognition & motivation
Inspire the team to prioritize according to the strategic revenue goals & value proposition
Leadership & people management through impactful communication & presentation

Manage all aspects of operations, such as process creation, expansion plans, customer service,
Maintaining operational excellence while sustaining the rapid growth of a fast-scaling business
Program management, organizing limited resources to guide multiple projects towards completion
Product management, guiding each step of a product’s lifecycle, development, planning, execution
Account management, overseeing & nurturing client relationships to drive repeat purchase
Manage operations to ensure customer satisfaction, NPS & customer loyalty return rates
Conduct regular VoC/UX/CX interviews, analyse, plot & apply insights to business operations

Founder

Catallyze

A dynamic and visionary position with the main goal to spearhead Global FoodTech strategic initiatives in Catallyze. Driving innovation, and leading the efforts to identify, incubate, and scale high-potential startups focused on disruptive technologies in the food sector. 

Efficient, cleaner and sustainable is the future of FoodTech. Driving companies from Idea to Market, Commercialising disruptive startups in 3 steps:  

1. Sustainable Business Operations, 
2. Excellence in Execution, 
3. Measurable Impact. 

Why Catallyze: Catallyze offers a unique opportunity to lead the charge in shaping the future of FoodTech innovation globally. We work alongside passionate entrepreneurs, industry experts, and investors, driving meaningful impact and fostering disruptive innovation in the food industry. 

Developing a Global Strategy to revolutionise the world's FoodTech scene, 
Leading the identification & evaluation of promising startups, 
Overseeing the incubation process from selection to growth, scaling & exit, 
Building & nurturing a global network of industry experts, investors, and strategic partners, 
Mentorship, guidance, and strategic direction for founders, 
Thought leadership in the Global FoodTech sector.

Managing Director, Global FoodTech

WIN Family Office

A boutique advisory & investment firm specialising within the Hospitality, Food Manufacturing & Agriculture space. We Insiders has been recently focusing on solving two of the most pressing issues for our planet – sustainability & lack of workforce in the present & future through Robotics & Automations.

Advisory engaging with clients to undertake targeted problem solving and implement outcomes & findings, 
Develop relevant & effective problem-solving approaches & frameworks in a commercial context, 
Produce highly commercial polished communications, including pitches, reports, slide decks & models, 
Manage & develop high-level commercial relationships with senior clients, at executive & board levels, 
Willing & able to quickly establish, build on and motivate fast paced growing cross functional teams.
Manage change in an organisation from buy-in to building culture, supporting stakeholders & engagement, 
Design commercial & strategic analysis, inc. financial & economic modelling, financial analysis, benchmarking, forecasting, investment analysis, systems analysis & legal analysis.

Head of Investments & Consulting

UMAMYA

Co-Founder

Academy of Entrepreneurs

Academy of Entrepreneurs is a leading education and training provider for aspiring entrepreneurs offering a range of courses and programs designed to equip high school & diploma students with the skills, knowledge, and network they need to start and grow successful businesses with a focus on practical, hands-on learning! 

As an Entrepreneur in Residence at the Academy of Entrepreneurs, my role is to help students build their own companies and succeed by sharing my experience and knowledge. I work closely with students to identify their strengths and weaknesses and provide guidance on goal-setting, product development, and marketing strategies. My goal is to help aspiring entrepreneurs avoid common mistakes and achieve their dreams of building successful businesses.
 = Ideation and brainstorming techniques
 = Business planning and strategy development
 = Market research and analysis
 = Financial management and budgeting
 = Pitching and presenting to investors
 = Sales and marketing tactics
 = Product development and prototyping
 = Networking and relationship-building
 = Problem-solving and decision-making
 = Leadership and team management

Entrepreneur in Residence

Academy Xi

Academy Xi is a community-led, purpose-driven education company that aims to transform the world through education. They provide hands-on, industry-relevant courses in Human-Centered Design, Business and Marketing, with the goal of empowering individuals and teams to stay ahead of the industry curve and shape their own future.

Supporting students in their learning journey and ensuring they receive the best possible education experience.
Providing guidance and feedback on student projects and assignments, helping them to improve their skills and knowledge.
Supporting students in their development of creative and innovative thinking, problem-solving and communication skills.
Delivering interactive lessons and workshops, encouraging students to be active learners and participate in group discussions.
Mentoring students through their coursework and providing regular progress reports to ensure they are on track to achieve their learning objectives.
Staying current with industry trends and developments, and sharing your knowledge with students to help them stay up-to-date.
Collaborating with the Academy Xi team to continuously improve the educational program and student experience.

Mentor Product, Design & Innovation

YouGov

A British international Internet-based market research and data analytics firm, headquartered in the UK and listed on the London Stock Exchange (YOU:LN), with operations in Europe, North America, the Middle East and Asia-Pacific.

End-to-end research, problem definition, scoping, solution development, fieldwork, analysis & reporting, 
Project management, delivering excellent quality insights with a focus on data accuracy, 
Strategic Client management, proactive, professional & proficient, capitalizing on opportunities, 
Work with stakeholders, oversee & conduct research analysis and presenting strategic findings, 
Data Visualisation & insights deriving for client presentations & workshops, succinct delivery, 
Translate research data to insightful, evidence-based & business applicable solutions, 
Collaborate with partners, industry, government & across the business to derive world-class insights, 
Apply Probability & Statistics on vast and complicated data base of insights (first, second and third party), 
Use of Critical Thinking, Creative Thinking, Decision Making & Problem Solving, 
High comfort working in shared ownership environments & flat decision-making structures, 
Strong commercial literacy with a focus on marrying needs to market developments, 
Apply Learning Agility, Digital Fluency & Global Perspective to projects & client problems.

Director Research Operations

APD Group

Data-Driven Decision-Making, analyze market trends & data in order to distil key insights for the business
Manage business financials, proactively identifying & addressing risks, budgeting & deliverables execution
Set up the governance structure to track performance & outcomes against key performance indicators
Commercial leadership, revenue-building via long-lasting strategic high-value businesses alliances
Proactively identify and seek out client and industry relationships to optimize revenue opportunities
Build & maintaining a network of key partnerships with strong connections across the industry ecosystem
Delivering operational brilliance through highly analytical research consulting across all sectors of operations
Manage multiple advisory projects, assisting clients to identify their needs & define an array of problems, 
Designing structured problem-solving approaches capable of resolving client’s most challenging issues
Development & management of a pipeline of projects, from initial engagement through design & delivery
End-to-end research, problem definition, scoping, solution development, fieldwork, analysis & reporting
Data Visualisation & insights deriving for client presentations & workshops, succinct delivery
Translate research data to insightful, evidence-based & business applicable solutions
Developing problem-solving strategies & asset groups across sectors, including IP & thought leadership
Evaluating products & services by testing it out with users through proven usability testing practices
Leading the team by example, motivate, inspire & create an inclusive and positive work environment
Fostering exceptional communication & organizational skills, effective listening; written, verbal & presentation skills, 
Leading a multi-disciplinary research team, maintaining alignment across the board, executing effective projects
Managing the development of staff, including on individual projects, coaching & mentoring across their careers

Head of Research & Insights

Toluna Asia Pacific

Achievements: 
- 300% revenue increase FY 12-13 | Launched portfolio re-positioning project
- +9 new clients in a year | Pioneered client base expansion project
- 25% technology revenue | vs. 5% globally | Launched portfolio re-positioning project
- Successful client retention & expansion | Catapulted 9 major client projects in last year 
- 200+ client meetings in a year | Generating 5-10 new prospects a week | Launched client leads project 
- Appointed Internal Consultant | Project Management and Technology practices
- Appointed Internal Project Manager | client training within Asia Pacific
- 30% saving of customer support time | Generated client support materials | Completed inventory project
- Clients: NRL | Energy Australia | 7-Eleven | McDonalds | Kraft & Cadbury | Kmart | City of Ryde | Discovery Channel | Telecom NZ | Target

Role: 
 - Business / Client Development, Account & Project Management, 
 - Development of new sales revenues, client retention, delivering customized presentations, developing written proposals, providing subject-matter expertise regionally, 
 - Business Intelligence Analysis on market, completion and prospects, 
 - APAC Technology business planning & execution of regional initiatives, 
 - Customer telephone support and training to clients end users, 
 - Maintains senior level expertise and currency in industry leading information management technologies, 
 - Key involvement in compiling new features and development directions for Toluna’s service suite, 
 - Involvement in innovation, project and product development.  

Company: 
Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. We provide online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporates, from our 17 offices in Europe, North America and Asia Pacific.

Business Analyst

Lightspeed Research

Achievements: 
- Account leader for one of Lightspeed’s biggest clients, TNS, 
- Growth of the business between LSR and TNS of 30% in last 12 months, 
- Portfolio development (addition of new product offering), 
- Consultant on Project Management and Technology practices within the team, 
- Processes and departmental structure review and re-engineering, 
- Efficiency management - collaboration with internal teams for process improvement, 
- Driver in the Australian panel migration to new panel system, software upgrade, 
- Router System main technology and training leader for APAC, 
- Multiple bonuses / raises received for over achieving performance targets within last year, 
- 300+ projects successfully managed across 10 countries on 4 continents. 

Role: 
- Business / Client Development, Account & Project Management, 
- Client presentations, proposal writing, 
- Business planning & execution of global initiatives, testing and implementation, 
- Coaching and mentoring of team members, 
- Managing end to end service projects for key clients, 
- Delivering high quality results and ensuring profitability of projects, 
- Selection of suppliers, delegation of work, acquisition of resources, 
- Long term planning for projects, budgets & resources, 
- Performance monitoring & measurement, providing constructive feedback. 

Company: 
Lightspeed Research, part of Kantar Group and WPP. A global interactive data solutions provider delivering market research results through global panels. Lightspeed Research provides access to household members across 34 countries in Europe, North America and Asia-Pacific.

Senior Project Manager

Founder, FoodTech Innovator, Mentor & Maker, Results Obsessed, Data & Research Addict

Petko is an entrepreneur with a profound commitment to sustainability and a sharp understanding of emerging market trends. Within the last eight years, he has established himself as a leading mentor & and active participant in the Australian FoodTech scene. He is the founder & CEO of the FoodTech marketplace platform startup CHEFIN, most recently launched in the USA in Jun 2023 & HK in Aug-23. He runs a small family office practice that invests in FoodTech & is the Global Managing Director for Catallyze Ventures. Petko has cultivated a unique skill set in strategic planning, business growth, and day-to-day management, focusing on sustainable cashflow-positive business operations. 

Petko's expertise spans diverse areas such as data, environmental sustainability, FoodTech, venture capital, strategic partnerships, coaching, market research and cross-functional team leadership. 

Currently Petko mentors founders through FoodLab (a social charity project for under represented immigrants initiated by the University of Sydney), the New Wave Female Founders program for UNSW, Startupbootcamp, Founder Institute, TechStars and sits as Entrepreneur in Residence for the high-school & and young people focused education provider Academy of Entrepreneurs.

Taplio

Petko Petkov's Linkedin Analytics

What is Petko talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Petko Petkov's Linkedin Analytics

What is Petko talking about?

Want to drive more opportunities from LinkedIn?

Petko Petkov's Linkedin Analytics