Prabhav Sidhaye's Linkedin Analytics

Currently, I work as a Paid Media Specialist with expertise in driving revenue growth for e-commerce businesses. With more than 4 years of experience in managing paid advertising campaigns on Google, Meta, Tiktok and other platforms My day-to-day work includes: - Analyzing campaign data and implementing optimizations to improve performance - Collaborating with cross-functional teams to generate creative content that improve performance - Staying up-to-date with industry trends and best practices to keep campaigns innovative and effective - Identifying and conducting tests at different levels of the funnel to generate organisational intelligence Prior to working at Venture Beyond, I studies Business with Marketing at Warwick Business School. My course helped me develop a strong understanding of different business models, strategies and trends. The business school gave me an understanding of how I could place my ideas in a Global, business perspective and objectively evaluate their merit. I was also able to learn strategic marketing principles which helped establish how marketing goals need to and can be aligned with overall business objectives. I learnt how to build and manage overall brand identity, conduct market research to identify opportunities and strengthened my skills in understanding and evaluating data. There's no learning too steep for me and I am extremely passionate about growing in my field and working in growth-focussed environments.