Grammarly

Responsible for Grammarly's AI features (2023-24). Owned the student business (2021-23) and was interim Privacy PMM and Education PMM lead. Some things I'm proud of:
• Built a new acquisition funnel that generates $xM annually. Drove success for multiple teams.
• Led 20-person teams and exceeded 2/3 integrated brand campaign goals. Coached ICs on messaging.
• Repositioned Grammarly's free and paid plans for students and institutions since market shifts from genAI.
• Co-owned product strategy and secured funding for several features with clarifying insights and opp size. 
• Launched features that had users tweeting their joy in ALL CAPS.

Senior Product Marketing Manager

LinkedIn

B2C PMM (2021) and B2B PMM (2019-2020). A few highlights:
• Led our COVID response strategy for customers no longer needing seats purchased.
• Improved user activation rates by +8% with R&D & Customer Success over 6 months.
• Launched a diverse Customer Advisory Board and achieved an NPS of 100 on launch day.
• Owned NPS and CSAT and gave the business a holistic understanding of our position.

Product Marketing Manager

Founding member to define a new role. Hired and built two teams from the ground up and managed 2 ICs. 
• Ran beta for a new product, generated insights for the Product team and customer stories for launch.
• Built post-sales playbooks and hired and trained teams for two new product categories.
• Led my team through a product sunset from strategy and comms to customer refunds.
• The new products team was later absorbed from the sales org into the PMM org.

Manager, New Products

Transferred from India to HQ in San Francisco, United States. 
Exceeded renewal targets in 2015.

Senior Customer Success Manager

Consulted LinkedIn India's 7 largest customers on their global hiring needs. 
Exceeded renewal targets in 2014.

Customer Success Manager

Boehringer Ingelheim

MBA Intern

D. E. Shaw & Co.

A job that made me cry at work. Because they awarded me a promotion even though I was on my notice period and heading to business school.

Senior Talent Acquisition Specialist

Talent Acquisition Specialist

Full-stack product marketing leader with experience across B2C and B2B.

Taplio

Prachi Banga's Linkedin Analytics

Prachi Banga

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Taplio

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Prachi Banga

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Prachi Banga's Linkedin Analytics