klamp.io

Senior Marketing Lead 

RevGenius

Member

SaaS Marketing and Analytics

Online Geniuses

Animaker Inc.

Handled DIY Graphics design platform Picmaker (Product of Animaker)
- Responsible for increasing the targeted traffic and improving the quality of leads been generated 
- Performed Technical audits regularly to maintain an error-free website
- Increased the impression by 10X (300K to 3M - per month).
- Worked with the content team and produced intent-based content to target the audience
- Increased the CTR of pages by adding FAQs, and Schema along with AB experimenting with the Title tags.
- Prepared a complete plan for Outreach and attained a 100% increase in referring domains
- Analyse the data and take appropriate actions to reach the next level

Senior Digital Marketer

Hippo Video: Video CX Platform

•	Creating, Executing and Managing innovative data-driven lead generation campaigns using PPC advertisements on Google, Facebook, Linkedin, etc for Video Personalized and Distribution Platforms(VaaS).

•	Executed digital brand building campaigns for SaaS products devising Demand generation, Content marketing, SEO, and Social media strategies.

Digital Marketing Executive

Solverminds Solutions & Technologies Pvt Ltd

•	Worked on-page and off page optimization to rank the keyword on google 1st-page.
•	Implemented an email campaign to 8k users as per the marketing calendar using marketing automation tools like mail chimp.
•	Website performance monitoring and maintaining the industry standard bounce rate which is 26% to 70%  and also, posting a blog using WordPress software. 
•	Competitor analysis and keyword research.

Marketing Associate

Vembu Technologies

•	Taking ownership of customer issues reported and see problems through to resolution and scored 4-star rating for the resolved issues.
•	Followed standard procedures for proper escalation(Level 2 and Level 4) of unresolved issues to the appropriate internal teams.
•	Asked customers targeted questions in a 1st email to quickly understand the root of the problem.
•	Properly escalated unresolved issues to appropriate internal teams (Level 2) (e.g. software developers).
•	Referred to the internal database or external resources to provide accurate tech solutions.
•	Document technical knowledge in the form of notes and manuals and maintained jovial relationships with clients.

Product Support Engineer

•	Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
•	Developed marketing strategies and campaigns each quarter (15K budget per month) and analyzed the performance of all marketing programs to identify the best opportunities for optimization.
•	Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.
•	Analysing Email campaign and social media reports using Google Analytics on a weekly basis.
•	Create and submit a press release in 300+ sites, backlink creation, social sites accounts and regular updates with special tags for off page optimization.
•	Played important role in Social Media Marketing, Blog posting, Creating Facebook ads, LinkedIn ads Increasing followers to 100%.

As a Senior Digital Marketer at Animaker Inc., I manage the organic growth and customer acquisition marketing for Picmaker, a DIY graphics design platform. I have increased the website traffic by 10X, the lead quality by performing technical audits, and the CTR by adding FAQs and Schema. I have also prepared a complete plan for outreach and attained a 100% increase in referring domains.

I have over 5 years of experience in digital marketing, with a Master of Computer Applications (MCA) degree from Adhiyamaan College of Engineering. I am skilled in on-page and off-page SEO, Google Analytics, keyword research, and web-based campaign optimization. I use various tools, such as MailChimp, WordPress, SEM Rush, HubSpot, and LinkedIn Sales Navigator, to execute and analyze my marketing strategies. I am passionate about exploring new ways to generate more traffic, leads, and brand awareness, and deliver the best output.

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