Annum

Annum empowers strategic multi-channel marketers with integrated omnichannel planning software and proven frameworks that smash organizational silos and guide them in optimizing their cross-channel efforts.

INTEGRATED OMNICHANNEL MARKETING PLANNING SOFTWARE
Only Annum’s integrated planning solution brings all initiatives, campaigns, channels, content, online and offline tactics together in one unified calendar view so marketers can identify opportunities and gaps and create more cohesive and compelling omnichannel customer experiences that drive more revenue.

- Eliminates random acts of marketing by connecting tactics to objectives and strategy
- Fuels strategic cross-channel decision making with views filterable by campaign, target audience segment, and more
- Helps teams learn, adapt, and optimize their efforts by serving as a historical marketing plan of record
- Syncs with project management apps to automatically aggregate in-market tactics and keep people working in their preferred tools
- Provides business unit visibility via a parent-child connected calendar structure for enterprise

TEAM TRAINING
Educational talks, hands-on workshops, and 1:1 strategy sessions for marketers wanting to align around common language, customer-centric frameworks, and a results driven approach to integrated planning and omnichannel content strategy.

Founder & CEO

Association of National Advertisers

Lead half-day workshops for ANA's Marketing Training & Development Center entitled:

"Smash Your Content Silos: How To Gain Stakeholder Alignment and Build Compelling Omnichannel Experiences That Drive More Revenue"

Workshop Instructor

Radford Henderson

I've had a long and varied career and since 2008 have been sharing what I have learned and proven frameworks I've developed along the way. I speak on content strategy, omnichannel marketing planning, smashing organizational silos, and my entrepreneurial journey.

Past engagements include: MarketingProfs Ask an Expert, Content Marketing World, ContentTECH, Gener8tor Network, Digital Summit, Everything Content & Email, MIMA, Minneapolis Madwomen, MN AMA, local colleges and universities. Full list > https://www.annumplanning.com/our-story/patty-radford-henderson/

Speaker, Educator, Workshop Facilitator

Radford Henderson is a data-driven marketing consultancy with expertise in customer insight, brand positioning, content strategy, digital media and integrated marketing

Consulting Services
— Consumer / Buyer Insight
— Customer Personas and Journey Maps
— Brand Positioning
— Content Strategy
— Web, Social, and Email Marketing Strategy 
— Editorial Planning

Fractional CMO Services
As a Fractional CMO, I lead brand revitalization initiatives inclusive of business strategy, brand positioning/identity, marketing strategy, digital marketing, content strategy and sales integration.

Clients: Thompson Reuters, Northwestern Mutual, TPT Twin Cities PBS, Drake Bank, Be The Match, StatusNow, Commercial Silk International, SMART Logistics, Dockzilla, Schmitt Music, MnDOT, Embroidery Library, Urban Threads, Craft Genesis

Fractional CMO | Senior Marketing Consultant | Brand Strategist | Content Strategist

Union Park Marketing

As co-founder of Union Park Marketing, a boutique digital agency, I was the lead for our strategic offering which focused on online consumer behavior insight, brand strategy, content strategy and connection planning. We developed personas and customer journey maps, created strategic marketing plans and editorial calendars. We drove business results for our clients through strategic content development, website redesigns, social media marketing and email marketing efforts. We grew Union Park to $1.5MM in 3 short years. 

Clients: Askov Finlayson, ASTRA, Bachelor Farmer, Cornerstone, Dolce Mia, Elite Destination Homes, General Mills, J.W. Hulme, Medela, North Memorial Health, Red Wing Heritage, Rustica, Shinola, Skyline, The Suburbs

Co-Founder + CEO

Magnet 360

As an Executive Director at Magnet 360, I took a holistic approach to architecting the marketing solution with the most impact. I structured teams for optimal results, pulling from the network's roster of agencies. I lead marketing planning and execution, putting the necessary infrastructure in place to ensure productivity, profitability, accuracy, on time delivery and ROI.

Clients: Medtronic, Recreational Boating & Fishing Foundation, Nationwide Learning, Natural Resources Group, Fragrance Marketing Group, Twin Cities Public Television

Executive Director

Colle + McVoy

I was recruited to build the agency’s interactive marketing capabilities. I put a first-class team and process in place and employed a progressive integrated model to turn a cost center into a profitable discipline achieving 300% annual growth in digital projects accounting for 25% of agency billings.

Clients: Johnson & Johnson, Cenex, Manhattan Toy, Taubman Centers, Aveda, Case IH, New Holland, Erbert & Gerberts, Minnesota State Lottery, RBFF, Nestle Purina, Time Warner Cable, University of Illinois Foundation, Courage Center, Propane Education and Research Council, ESPN Bass, Dupont, Rhymsayers Entertainment and Yahoo!.

Interactive Director

Target Corporation

I led planning for all interactive/emerging media initiatives within the following product categories: electronics, entertainment, kids, toys, sporting goods, Holiday 2006 and Target Financial Services (Target GiftCard, Visa and Credit Card.) Responsible for a $32MM+ online budget.

Interactive Marketing Planning Manager

Juut Salonspa

Juut Salonspa is the premier chain of Aveda concept salons. At Juut I was responsible for the annual marketing plan and budget. I lead the visual rebranding effort including redesign of the website from content strategy and information architecture, through creative and technical direction. I launched bi-quarterly photo shoots, a trend publication and online style gallery. I developed an email marketing program and launched online printable gift cards contributing $40k in incremental sales the week before Christmas 2005.

Director of Marketing

Martin Williams Advertising

Led integrated planning in the areas of site experience, e-commerce, online advertising, point-of-sale, packaging, collateral and direct marketing for Powertel (now part of T-Mobile). Led redesign of Powertel.com acting as strategist, producer and information architect. Directed complete overhaul of Powertel’s point-of-sale program. Developed plan for introduction of Powertel’s SMS product, sales of which beat corporate projections. Grew Powertel to a $2MM direct and interactive account. Developed site experience and eCRM plans for Marvin Windows and Rooster.com. Part of leadership team that defined roles, methodology and process within the I Group.

Account Supervisor/Interactive Strategist

Regis Corporation

Developed brand platforms for Regis Salons, Progressions Aveda Concept Salons and Heidi’s Salons and Spas. Provided strategic and creative direction for all advertising, direct marketing, collateral, in store signage and PR efforts. Set creative direction and managed execution of bi-annual photo shoots. Established objectives, strategy and content plan for the initial launch of RegisSalons.com. Developed the site’s promotional and optimization plans and directed the design and technical development. Launched email marketing. Directed the positioning, redesign and launch of the reformulated Regis hair care line. 

Part of leadership team that established the infrastructure of Regis’ marketing department. Achieved double-digit gains in same store sales while cutting marketing costs and migrating the Regis brand’s promotional strategy from discount to seasonal trends.

Brand Director

I am a senior marketing strategist, speaker, workshop instructor for the ANA, startup founder, and marketing solution provider committed to helping teams smash organizational silos and transition to a more strategic customer-centric approach to integrated omnichannel planning.

After 25+ years of wrestling with using spreadsheets as marketing planning calendars, I founded Annum with the mission of helping marketers plan smarter. 

Our omnichannel marketing planning solution brings all initiatives, campaigns, channels, content, online and offline into one unified calendar view so marketers can identify opportunities and gaps, create more cohesive and compelling customer experiences, and drive more revenue. It replaces siloed data in disconnected spreadsheets and PowerPoint decks and guides the strategic omnichannel planning process. Annum integrates with 1000+ applications to automate workflow from planning to execution.

As a speaker and ANA workshop facilitator I share proven frameworks for customer-centric omnichannel planning and my entrepreneurial journey.

Taplio

Patty Radford Henderson's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Patty Radford Henderson's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Patty Radford Henderson's Linkedin Analytics