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Prakash Somosundram's Linkedin Analytics

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Prakash Somosundram

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Prakash is not merely a seasoned entrepreneur; he's a true change-maker at heart. His unwavering dedication to harness the power of business for creating a sustainable impact and shaping a more equitable future has earned him numerous accolades over the past 25 years. With an unyielding mission to bridge the funding gap within the climate change sector, Prakash embarked on a visionary quest to establish AYA, a trailblazing launchpad committed to igniting climate finance solutions and driving lasting, positive change. Drawing from his wealth of experience, Prakash notably raised a remarkable $10.5 million in investments for Enjinstarter, a launchpad that empowers content creators and developers to crowdfund and tap into the transformative potential of blockchain technology, particularly within the gaming, metaverse, and entertainment sectors. Over the past two years, this platform has empowered more than 60 projects to raise over $10 million, marking a testament to Prakash's prowess in the realm of innovative funding solutions. Prior to venturing into the environmental sustainability sector, Prakash co-founded and successfully exited several ventures, including Yolk, a digital agency that he later sold to WPP in 2011, subsequently becoming an integral part of Grey Advertising in Southeast Asia. His entrepreneurial journey also led to the listing of The Marketing Group PLC on NASDAQ OMX Sweden in 2016, exemplifying his knack for transformative business strategies. Prakash has consistently remained at the epicentre of digital innovation, collaboratively shaping change and building communities both offline and online. His extensive work with government agencies in Singapore, Australia, Netherlands, and Austria has equipped him with invaluable expertise in orchestrating ecosystems and value-chain development. In recognition of his exceptional contributions to Singapore over the span of a decade, Prakash was honoured with the prestigious Public Service Medal, Pingat Bakti Masyarakat (PBM), by the President of Singapore in 2021. Prakash is not just a believer; he's a torchbearer for an electrifying vision – a vision where businesses are destined to lead the exhilarating charge towards climate action. In this awe-inspiring journey, all businesses are poised at the precipice of an electrifying paradigm shift, where they must stoke the fires of creativity and passion, redefining their roles as guardians of the Planet, champions for People, and standard-bearers of a resounding Purpose.

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