IDAM House of Brands

Learned - 
      Investor Relations
      PnL Management
      D2C Management
      Marketplace Management
      Inventory Planning & Optimization
      Logistics Planning & Management
      Offer Planning & Execution
      Marketing Automation
      Stakeholder Management
      Vendor Management

Did -
      4x revenue to a total of $310 million ARR
      Improved Perf. Marketing MoM Revenue by 8.6%
      Improved CRM MoM Revenue by 7.3%
      Improved Repeat Rate by 47.5%
      Improved Conversion Rate by 18.13%
      Improved AOV by 37.65%
      Reduced ACOS by 46.83% 
      NPD derived from data-driven insights leading to 25% MoM Organic growth
      Launched and scaled Bella Vita Luxury thereby creating a new product category of perfume gifting
      Represented brand in multiple D2C events and conferences

Assistant Vice President

ConvertCart

Learned -
      All the same stuff as before, but with a newer designation and higher pay; still didn't switch-on my camera for any Zoom meetings 🙂

Did -
      Ditto Cheeto as above

Digital Strategy Lead

Learned - 
       MS Excel
       SQL
       Conversion Rate Optimization
       Salesforce/Pardot
       Media Buying
       Marketing Automation
       Email & Content Marketing

Did -
      Lead generation activities for NA, EU, and Oceania markets
      ABM for eCommerce Business Owners
      GTM for new product and service offering in international markets
      Lead creative team to execute design for marketing initiatives
      Own PnL for Paid Marketing initiatives across all geographies and offerings
      Setup visualizations and dashboards for stakeholders and internal reporting
      Product launches
      Agency/Vendor Management

Digital Marketing Manager

smartShift Technologies

Learned -
       German (A1)
       ABM for Fortune 500 Businesses
       MS Excel
       SQL
       Basics of Linux System Administration
       Shell Scripting
       AWS EC2
       SAP BASIS/HANA
       Cloud Automation and Migration

Did -
      Lead generation activities for DACH and NA region (Paid and Organic)
      ABM for Fortune 500 Businesses
      Setup the AWS infrastructure to host the company website
      Formalized and set up multiple internal and external MarComm initiatives
      Setup creative and brand guidelines for internal and external stakeholders
      Setup visualizations and dashboards for internal and external stakeholders

Mass Media Makers

Learned -
       MS Excel
       Shopify 
       Paid Ads
       Email Marketing
       Conversion Rate Optimization
       
Did -
      Customer acquisition activities for EU and NA region (Paid and Organic)
      Copy and Content writing
      CRO Hypothesis & Experiments
      Email Marketing
      Vendor, Supply chain, and Inventory Management
      Dashboard and Visualization for key stakeholders

Digital Marketing Lead

Electronic Arts (EA)

Learned -
       Game Development Life Cycle
       Product Management 
       Community Management
       IAP/μTX
       Game/Level Design Mechanics
       SQL
       
Did -
      Community Management
      Copy and Content writing
      Product Management
      LiveOps
      Email Marketing
      Player Rewards & Recognition
      Social Media Marketing
      Product Marketing
      Intellectual Property/Rights Management
      User Acquisition
      Customer Lifecycle Management

Player Engagement Manager

This was my first job; just did as instructed and figured out what I wanted to do professionally.

Digital Marketing Executive

🐟 in a 🌊 full of 🐳

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