Women in Tech

Social Media Manager

CURRENTLY
- social media (IG, FB, LinkedIn, YouTube, Google My Business) management
- marketing tasks (e-mail marketing, website management, creative strategies and communications, competitors research, visuals designs, influence marketing)
- online events

PAST: Social Media and Digital Marketing Manager
- managed social media (IG, FB, LinkedIn, Telegram, Pinterest, TikTok, Twitter) for tech companies (employer brand, mobile apps / web platforms), NGO
- managed paid online advertising on social media (Instagram, Facebook): market research and competitors analysis, customer journey maps and marketing funnels development and implementation, communication strategies: copywriting, creating visuals or tasks for designers, media planning and budgeting, optimization and scaling approaches, analytics, and hypotheses testing
- consulted and mentored businesses on social media and ads strategies

Spiral Scout - Custom software development and design

- relaunched social media for the company and its open-source products 
- created a strategy for social media including paid ads and took part in creating a visual style
- employer brand management – conducted surveys for employees to clarify the company's goals and what matters to the team; analyzed eNPS surveys results; created a basic template for vacancies; launched the #SpiralScoutTalks project with key members' interviews
- wrote articles for the blog including open-source digests and releases
- mentored HR Team; collaborated with RnD and HR Teams for events organization

Banuba

- created and implemented social media strategies for mobile apps promotion on Instagram, Facebook, TikTok, and Pinterest
- tested hypotheses in order to get more reach, followers, downloads 
- managed paid online advertising on social media (Instagram, Facebook)
- worked closely with Motion Designers, Product Managers, and User Acquisition Managers
- worked with agencies on influencer marketing campaigns

Northern Lights Nordic-Baltic Film Festival

Making social media work in a way that even Nikolaj Coster-Waldau liked our content (well, he actually did).

- annually created social media strategy according to the festival's concept
- managed a team of SMM managers, designers, and volunteers
- created content, AR masks for Instagram, and digital activities (with foreign guests as well) to increase the number of followers and attendees
- promoted the festival and its events (non-paid and paid options)

Head of SMM

Smart IT Belarus

- created and implemented social media strategies
- launched chatbots in ManyChat, messenger marketing
- managed paid online advertising on social media including in order to increase the number of followers, leads, chatbots subscribers
- created content for social media (visuals were made by using Photoshop, Canva)
- brainstormed new ideas with the team

100ct.by

- managed paid online advertising on social media (Instagram, VK, Facebook, OK, YouTube) and Google AdWords, Yandex Direct in order to increase the number of followers, leads, newsletter subscribers, events attendees
- created and managed a dynamic landing page on Tilda
- planned budget for advertising campaigns
- created content for social media (visuals were made in Photoshop)
- reported on the campaigns and social media pages performance (using Yandex.Metrika and social media platforms tools)
- other marketing tasks (organizing offline events, creating activities for students, video production, texts editing, etc.)

Digital Marketing Manager

Hi there,
I'm Anna, a Social Media Manager with a chemistry background :)

Started diving into social media in 2015 promoting the music of my friends and have worked for the US and worldwide markets with mobile apps, IT services and open-source products, offline/online education, education, and e-commerce by now. Skilled in targeted ads and passionate about communicating with people. I speak, write and read fluently in English (level C1), currently learning Polish (B2) and Danish (A1+).

Feel free to contact me via messages / e-mail pramiencyk@gmail.com.

Taplio

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