Pranay Aluria's Linkedin Analytics

I have been into digital marketing since 2013 and absolutely love it. I have a very interesting story about how i ended up in digital marketing after completing my engineering in computer engineering. Story at the end of the description. I was born & brought up in New Delhi, India. I graduated from NSIT ( Delhi ) which is among the top 15 engineering colleges in India. Post graduation, I have worked with some of the biggest startups in India & the Middle East. ( Lenskart.com & Wadi.com ). I have worked in digital marketing space in areas such - - Google Ads - Meta Ads - Search Engine Optimisation - Linkedin / Quora Ads - SMS / Email / Whatsapp Marketing - Content Marketing - Web Analytics - CRM / Retention / Reactivation - Growth Marketing - Content Creation I have also worked for one of the biggest performance / digital marketing agency working with clients ranging from Real Estate, BFSI, E-Commerce, Automotive, B2B SAS. I have managed digital marketing spends more than 50 Million USD driving business growth for all my clients and companies. My core expertise & experience lies in solving extensive business problems and driving growth. I have been responsible for driving growth & revenue upwards of 200 Million USD for my previous companies & clients. I am a passionate content creator & always learning about creator economy space. I have 56k followers on my Instagram where i talk about digital marketing & online businesses. I am extremely passionate about digital marketing, startups, and social media. I am always looking to provide insights, tips, and learnings related to startups, marketing, branding & personal growth. I am constantly reading, meeting, and networking with people with similar interests and in a similar field. Always looking to learn and grow. How I ended up in the digital marketing space? I was giving interviews for programming/coding-related roles. ( Because that's what I graduated in. Not I was interested in programming roles. ) After failing 42 interviews, I landed an internship with Lenskart.com ( Biggest Eyewear company in India ) They felt my analytical & other skills were better for a marketing role. Fell in love with digital marketing 2 weeks into the internship. Got the permanent job role 3 months later. Since then, I have never looked back and loved every day in the field of digital marketing. P.S - Views & Posts On Linkedin Are My Personal Views & Not The Views Of My Employer.