Kantar

Director, Customer Analytics

Sr Consultant, Customer Analytics

Analytics Quotient

Marketing Analytics Consultant

Liberty Mountain

•	Upgraded BI systems by developing Power BI datasets, reports, dashboards to visualize Key Performance Indicators (KPIs) and other reporting metrics by understanding their business operations, processes, systems, and databases.
•	Maintained and built SQL scripts, indexes, and complex queries for data analysis and extraction for several projects.
•	Worked on implementing new data analysis methodologies, reviewing customer files to ensure the integrity of data collection and it's utilization.

Business Analyst

•	Executed clustering and discriminant analysis in SPSS to profile/segment consumers based on their survey data.
•	Identified beverage volume opportunities by conducting associative rule mining and regression techniques in R.

Senior Business Analyst

•	Strategized for 10+ consulting projects by extracting insights from consumer, sales, other data available and provided data analysis, synthesis & presentation support for a Fortune 500 F & B client.
•	Conducted cannibalization analysis to determine the success of new product launches.
•	Determined the effectiveness of digital/social media marketing campaigns using A/B testing.

Data Science professional with 8 years of experience in solving business problems, delivering actionable insights through data and analytics.
Seeking opportunities to leverage proven leadership and strategy skills.

Taplio

Praneeth Reddy B's Linkedin Analytics

Praneeth Reddy B

Want to drive more opportunities from LinkedIn?

Taplio

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Praneeth Reddy B

Want to drive more opportunities from LinkedIn?

Praneeth Reddy B's Linkedin Analytics