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Each company has that one genius move - an ingenious marketing campaign, a shift in strategy or a standout sales pitch that makes their product sell. I’m curious about breaking down what goes into that ‘cha-chiiing’ moment. Picture this: Netflix’s shift from DVD Rental to Streaming, Dove launching their Real Beauty campaign, or Amazon entering the Cloud with ‘AWS’. Each, a bold move that catapulted their business to new heights. I write to understand what makes ‘the sell’, and what can we learn from it! Join the conversation!
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What really defines the success of a startup? I used to think it was about solving a real, painful problem. Turns out — that’s only half the story. Over the last few months, we’’ve been neck-deep in two very different problem spaces: 1/ AI Radiology Assistants Problem? Radiologists in India are overworked, underpaid, and drowning in scans. Accuracy sits at ~86% and the volume is only increasing. We thought: This clearly needs fixing. But after 2.5 months of speaking with hospitals and clinics, we uncovered a hard truth: India’s medtech sector isn’t really looking for efficiency. It’s looking for revenue. If your tool doesn’t generate billables — it likely won’t get adopted. 2/Productivity Hardware Device Problem? Our to-do lists are scattered — Notion, paper, sticky notes, phone apps — and there’s no feedback loop to reflect on how we actually spent our time. We thought: Let’s build a beautiful, tactile device for that. But here’s the thing — Nobody wants to pay for a device that just manages tasks. They’d rather hack something into the tools they already use. Turns out, it’s less of a tooling problem, and more of a habit one. In both cases, it took us 2–3 months to uncover these insights. So, what really makes a startup successful? Just solving a problem? Or Building something people want — and will pay for. Getting to that second part shouldn’t take months. We’re building Outlaw to change that. No fluff. Just clarity — faster. Book a quick chat with us to be part of the Outlaw community: https://lnkd.in/g5fucT5w
When you’re building from zero, consistency gets romanticized. But let’s be honest — when everything feels uncertain, "Just show up every day" isn’t enough. What really keeps you going? Not a podcast. Not a pep talk. Not another strategy thread. It’s proof. Someone using the damn thing you built. Someone complaining because they care enough to want it better. Someone paying — with real money. Someone coming back. That’s the hit. That’s what makes the next day doable. At Outlaw, we’re not just building validation flows. We’re building the fuel that helps you keep going — when clarity fades, and motivation dips. Because at zero, it’s not just about staying motivated. It’s about not giving up before the spark. Book a quick chat with us and be part of the Outlaw community. https://lnkd.in/g5fucT5w
We don't talk enough about how lonely early-stage building can get. You have a vague insight. Some notes on a doc. A couple users saying, “this is cool.” And a hundred open tabs on “how to find PMF.” But deep down, you’re still guessing. At Outlaw, we’ve realized that most founders don’t struggle with ideas. They struggle with direction. What to build next. Who to talk to. Whether they’re even solving the right problem. And that’s the piece we’re obsessed with — Getting you real-world signals, faster. Matching you to users who will tell you the ugly truths. Helping you test hypotheses before they calcify into dead features. We’re not here to tell you what to build. We’re here to reflect what’s real. So that when it is time to scale — you’re not just confident. You’re convicted. Book a quick chat with us to be part of the Outlaw community. 👉https://lnkd.in/g5fucT5w
Why do we have to give up equity just to access the right people? Intros. Accelerator cohorts. Institutional gatekeeping. Feels more like permission-seeking than building. You have the insight. You know the problem. You want to build. But the system says: “Wait in line.” “Fit our thesis.” “Give us 7%.” What if access wasn’t something you had to earn or beg for? What if it was just… there? The right customers. The right domain experts. The right evidence to move forward. Without a gatekeeper. Without the overhead. Without the posturing. Outlaw isn’t another tool. It’s a stance. Democratize building. Decentralize access. Let ideas find oxygen before they’re shaped by someone else’s roadmap. We’re anti-permission. Founders don’t need more filters. They need faster feedback. And more paths to build what only they can see. We’re building Outlaw because access should be infrastructure — not a favor. If you’re building from zero, Without pedigree, without playbooks — We’re with you. Book a quick chat with us and be part of the Outlaw community: https://lnkd.in/g5fucT5w
Avg age of our team? 23. Nivedita and Shalini designed the core of our UI/UX, set our marketing direction, and tore through competitor breakdowns. parishruth shaped how we thought about our ML model — flagged constraints we hadn’t even seen. Restructured our whole approach. They’re our interns. Talent doesn’t come with a fancy title. Potential isn’t unlocked by prestige. And access shouldn’t be gated behind institutions or invite-only networks. At Outlaw we’re building with people who are hungry to grow — not just those who had the chance. Our team is young, pumped, and outcome-obsessed. We don’t just value the journey — we’re shaped by it. Book a quick chat to be part of the Outlaw Community: https://lnkd.in/ebZpzQ4y
The illusion of validation 7 people post about it on LinkedIn. 20 friends fill out your Google Form. You start thinking: “This is a trend.” “This has legs.” But most early-stage validation is just data-flavored bias. • Your LinkedIn circle isn’t the market • Google Form responses are often rushed, polite, or skewed • And real buying intent? That rarely shows up in a checkbox The truth? If you're serious about testing your idea — Don’t just ask people what they think. Put it in front of strangers, in a setting where they actually need to care: A marketplace. A cold email. A hard sell. A sign-up page. Validation isn’t about collecting opinions. It’s about confronting indifference. That’s what we’re trying to build for at Outlaw — A way to test belief, not just gather data.
The Self-Delusion Layer of Startup Building Most early-stage founders don’t need money. They don’t need a co-founder. They don’t even need a strategy deck. They need a mirror. The hardest part of building isn’t differentiation. It’s self-delusion. We lie to ourselves in clever, well-designed ways: • “There are 200M+ people with this problem.” • “No one else has solved it quite like this.” • “We’ll build the community first.” • “AI gives us 10x leverage.” Smart lies. Deadly ones. What most early-stage founders actually need is: → Evidence that humbles, not flatters. → A way to reflect faster — before they spend 18 months in the wrong direction. We’re designing Outlaw to be that mirror. Book a quick chat and be part of the Outlaw community: https://lnkd.in/g5fucT5w #startups #productvalidation #buildinpublic
Building a product has never been easier. Tools like Stitch let you ship clean UI in hours, not weeks. This MVP would’ve taken 10x the time two years ago. We foresee that the challenge won’t be building anymore. The challenge will be getting paid for what you’ve built. You can ship fast. You can build beautiful. But if you’re not solving a real problem — it won’t matter. At Outlaw we’re not just validating ideas. We’re helping you find out if your product deserves to exist before you waste 6 months building the wrong thing. Because the real flex in 2025 won’t be speed. It’ll be focus.
Redefining Success (for real) It’s not the valuation. It’s not being backed by a fancy accelerator. It’s not the perfect pitch deck with all the “right” numbers. Real success? - Building something that people need, even if it’s clunky. - Solving a problem so well that customers say: “Ugh, it’s not pretty—but I literally can’t live without it.” Think Notion. Think Salesforce. They weren’t loved because they were beautiful. They were needed. At Outlaw, we remind ourselves daily: Solve a problem. Get paid to solve that problem. Repeat. Everything else is noise. p.s: I think we got our first customer today : )
I’ve learnt more from building (and failing) than I ever did from: → any degree → any course → any air-conditioned office I’ve found that startups are the most humbling thing there is. Because when you’re building from zero — It doesn’t matter where you studied. It doesn’t matter what you did before. It’s an even playing field. All in the mind. But access? That’s still uneven. Access to opportunity. Access to customers. Access to the right people who help you course-correct before you waste 12 months building the wrong thing. That’s what we’re building with Outlaw — A way to level the second half of the equation. We believe raw talent and obsessive focus should be enough. Now we’re designing the infrastructure to make sure it actually is.
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