Prasanna Renganath's Linkedin Analytics

About 60% of modern consumers prefer watching videos on social media than on television. 7 out of 10 consumers watch a video before buying a new product or a service. Also, social videos get 1200% more engagement than any other format. Nice huh? So why not create catchy videos and go grab people's attention? Well, It's not really that simple. Here's why First of all, creating a video is a painful task that is not only expensive and time-consuming, but also requires a lot of equipment, workforce and software. Second, With millions of videos getting uploaded on digital platforms every day, it's getting harder than ever to get your video seen. There's just too much noise But, Videos bring significant ROI and cannot be ignored. So, If you have faced any of the issues we have talked about, then here's the solution Video creators/ influencers. Yes, they only have a loyal & highly engaging fan base but also can blend your message into their videos smoothly. The result? Brands leave a huge positive impression on the fans. Trust me, In 2019, there was a huge water crisis in my hometown. So I made about how to save water using rainwater harvesting. The very next day, I got plenty of calls asking me where they get supplies to build that system, and I sent them to a hardware store ( Jump in Sales!) That’s when I realised the power of video content, and now I make videos on Youtube, Facebook and Instagram (Madras to Miami) about 5 things that I feel can improve everyone’s quality of Life - Brands/Businesses, Travel & Leisure, Lifestyle & Culture, Governance, and true unsung heroes of our society. If you feel you got brings joy to people’s life or that could make their life easier, then I will give my 100% to get your message to a community that is curious, supportive, open-minded, friendly, adventurous, and passionate about building a better world. I create videos in 3 formats: Long Form Videos - Above 5 mins Easy Going - 3-5 mins Short form videos - 30-60 secs. I would be more than happy if you could just check out one of my videos for a very brief amount of time. The links can be found in the featured section. Please feel free to contact me on anything when it comes to content, and I wish you good luck in your quest