Prash Chandramohan's Linkedin Analytics

I am currently working at Informatica Corp. as Director of Product Marketing for MDM - a strategic focus area with over 200M revenue. In this role, I perform following job duties - • Create marketing collateral on master data management technologies and business solutions targeting both business and technology leadership • Deliver external-facing case studies, return-on-investment (ROI) and solution papers based on customer interviews, • Deliver internal content such as sales scripts, competitive briefings, and market trends and monitoring reports • Work with analyst relations, press relations, and customer advocacy to participate in creation of specific messages for analyst and media briefings, product evaluations, and public case studies • Conduct customer and partner interviews to generate case studies as well as capture requirements • Work closely with Corporate Marketing Managers who are responsible for marketing plan, lead generation campaigns and go-to-market events and programs to ensure that all of the marketing collateral at campaigns, programs and events is consistent in overall branding, message and details • Collaborate with Marketing Communications, Product Management and Product Engineering teams to translate the technical vision into marketing communications such as technical white papers • Work with Product Management to build compelling product demos • Track and monitor MDM competitive landscape and ensuring the company collateral and website accurately reflects the latest, differentiated product positioning • Create MDM sales collateral and train sales teams on messaging and positioning • Write blogs, tweets, and engage in all aspects of social marketing to promote MDM thought leadership and brand.