Prashanth S Shankara 🥗's Linkedin Analytics

Facts tell. Stories sell - That's my approach to marketing. - Ex-Aerospace Engineer with 13 years in Marketing. - 11 yrs leading Product/Content/Customer Marketing for an engineering software from $75M to $320M (and a $1B acquisition) - 1 yr leading a developer marketing team that grew our community from 40k to 125k in six months. Led product launch/releases that broke revenue goals. Some highlights: ✅ Led a $75M ARR product (with 11% market share) to $320M ARR and a $1B acquisition (~50% market share). Plus the only marketer that stayed with the product the entire time. ✅ Strategy & marketing for expansion into 6 new industries ✅ Led product launch & release marketing at Siemens DISW & Appian ✅ Championed social-media product campaigns that tied product to newsworthy events (~$2M in recognized revenue through these programs) ✅ Led a Customer Marketing program and a 20X increase in customer stories ✅ Led a Developer Marketing team with a B2C approach that increased no. of developers from 40k to 125k in 6 months (hit 200k in 1 year). ✅ Led research on COVID spread in airplanes that boosted brand recognition and led to $1M+ in revenue. I get my focus on data and analytics from my engineering side and the marketing creativity from my artistic side. My B2B marketing lives by three rules: - Consensus kills. Creativity thrills. - Facts tell. Stories sell. - Be entertaining. Be exciting. Be educational. Bonus rule: - Marketing is not rocket science (It helps to have done actual rocket science) Where I can help: Brand strategy - Product marketing - Growth marketing - Content Marketing - Customer marketing - Social Media - Product Release