Digital Prasoon

Social Media Manager

Intelligraph Consulting Limited

Conduct research on current social media trends and audience preferences.
Design and implement a social media strategy aligned with the company's overall business goals.
Set specific, measurable objectives and report on the return on investment (ROI) of social media campaigns.
Develop a social media content calendar that includes a variety of engaging content formats like text posts, images, videos, and even live streams.
Stay up-to-date on emerging social media platforms and features to leverage them for content distribution.
Collaborate with designers, videographers, or copywriters to create high-quality content.
Monitor and respond to comments and messages from followers in a timely and professional manner.
Proactively engage with the audience by asking questions, running polls, and hosting contests.
Build and moderate online communities around the brand, fostering positive interactions and brand loyalty.

Utilize social media analytics tools to track key performance indicators (KPIs) such as likes, shares, clicks, and website traffic.
Analyze engagement data to identify trends and optimize content strategies for better results.
Generate reports that communicate the impact of social media efforts to stakeholders and senior management.
Strong understanding of search engine optimization (SEO) principles to optimize content for organic reach.
Ability to stay ahead of the curve on the ever-evolving social media landscape and adapt strategies accordingly.
Proficiency in social media management tools like Hootsuite or Sprout Social is a plus.
Working with social media influencers to reach new audiences and promote brand awareness.
Integrating paid social media advertising into campaigns for targeted reach and lead generation.
Monitoring brand sentiment online and addressing any negative feedback promptly.

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Social Media Executive @ Intelligraph Consulting Limited | Social Media Marketing | Social Media Management

At Intelligraph Consulting, our team's strategic approach to social media has enhanced online presence and engagement through meticulously researched campaigns and diverse content creation. With a focus on measurable objectives, we have seen a tangible return on investment from our social media initiatives. 

My expertise lies in aligning social media strategies with business goals and leveraging emerging platforms for maximum content distribution. Collaborating with creatives, we ensure high-quality, engaging content that resonates with our audience, fostering meaningful interactions and driving brand loyalty.

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