Prateek Kotha's Linkedin Analytics

A problem solver, quick thinker and fast learner. Providing speedy solutions at the time of crisis is my core strength. I am a people person and work well within team, superiors and juniors. Being dynamic person myself, challenges of the ever-evolving media and communication industry facilitate my work and ideas. I come with variety of experience across media fraternities such as PR, Events, Copy writing, activations, outdoor. I started out in an agency and the challenging experience of working with a start-up has equipped me to handle client side much more efficiently. I have also build a strong contact base and market understanding across major parts of the country through personal and professional endeavors viz Mumbai, Pune, Delhi, Chandigarh, Bangalore, Chennai, Ahmedabad, and Indore. Specialties: • Effective People management, relationship building and management • Communication planning and optimization – 360 degree media management, strategy, planning, execution and evaluation of various activities across media verticals • Brand/vendor Alliances and business development , brand tie ups, institutional sales • Crisis management • Marketing • Branding • Events and activations – strategy as well as execution • Outdoor planning and management • Retail : strong understanding and exposure of store management, inventory, retail operations, visual merchandising, sales • Ideation – creative bend of mind, strong with providing out of the box solutions, occasional amateur/professional copy writer • Coordination between HO and stores, VM, B&M and marketing, • Agency Management & Alliances • Mall media management (SOH & Signages), relationship building and execution