InMobi

Product Marketing- InMobi Exchange

Scienaptic AI

Sr. Product Marketing Manager

Happay - Expense Management Solution for Businesses

- Handled Pre-Sales and LeadGen Efforts for Happay T&E Stack
- Part of Repositioning and Messaging team post acquisition 
- Crafted GTM for Happay's Card Stack

Product Marketing Manager

InstaSafe

1. Program Management
1.1 Liaising with CEO, CISO, and business heads to formulate business plans to drive revenue objectives
1.2 Single Point of Contact for Server Partnership with HPE Apollo and HPE Proliant 
1.3 Spearheading potential technology partnerships with HPE and Aruba
1.4 Coordinating on joint marketing events and campaigns with Ingram Micro
1.5 Collaborating with leading technology dailies for the conduct of quarterly Security Symposiums

2. GTM
2.1 Ideating and implementing GTM strategies for new product releases (InstaSafe ZTAA and InstaSafe Athenticator), in terms of targeting strategy for existing and new  customers
2.2 Defining Market and Sales Opportuity, in collaboration with the Sales Team
2.3 Planning launch timelines, launch scenarios, potential partnerships and promotions
2.4 Liaising with senior teams across multiple channels and transform data-led knowledge into specific strategic plans.

3. Digital Marketing
3.1 Using growth hacking techniques for sales pipeline development
3.2 Setup New lead Scoring System and new Email Drip Campaigns to generate more relevant leads
3.3 Developing, executing & managing the social media strategy 
3.4 Creating marketing collaterals for sales enablement, based on competitor research and sales prerequisites

4. Analyst and Public Relations 
4.1 Coordinating with Public Relations leading to coverage in leading publications like Economic Times, Financial Express, Entrepreneur, The Week, and India Today
4.2 Assessing market fit for potential collaborations with market research agencies on cybersecurity initiatives
4.3 Leading Research Briefs in collaboration with the Tech Team, pitching to leading Market Research agencies like Forrester, Gartner, IDC, Kuppinger Cole,  etc

5. Brand Management
5.1. Interpreting management direction into an actionable marketing plan
5.2. Repositioning Brand Message to accommodate change in industry landscape
5.3. Rebuilding Brand identity as a Simplified Access Solution

Manager- Strategy, Marketing, and Programs

Samantaray Housing and Realcon

Co-founder of a family owned real estate endeavour, focusing on construction of small scale residential complexes
Managed all development works performed on 2 projects, from speculative development to handover on completion
Managed new build operations, end to end, from Procurement, Capacity Planning, to CRM.
Devised and guided purchase operation on all Sourcing and Procurement of goods and services
Streamlined operations, by reducing bottom line through levers of de-bottlenecking, rationalization of purchases and bulk purchases

Director, Operations and Marketing

Bosch Engineering and Business Solutions

- Drew up digital marketing strategy for Bosch Eyecare Division
- Suggested ways of increasing awareness about blindness, diabetic retinopathy, and Bosch Eyecare offerings among end consumers
- Suggested ways of increasing online and offline awareness about the advantages of Bosch Eyecare offerings among the customers, i.e. diabetologists, ophthalmologists, and multi specialty hospitals 
- Carried out market segmentation via primary and secondary research for Bosch Eyecare
-  Identified potential segments and potential collaborators for marketing the Bosch Eyecare product and suggested ways of partnering with them 
- Carried out study of Market Penetration Strategy for Bosch Eyecare in ASEAN Countries

Management Intern

Experienced Product Marketing & GTM enthusiast with a demonstrated history of working in high growth B2B marketing ecosystems. Skilled in Product Marketing, Analyst Relations, Alliances, Sales Enablement, Digital Growth, and GTM. Love all things content and design, irrespective of domain. Passionate about Storytelling, and breaking complex features into simple narratives.

Taplio

Prateek Samantaray's Linkedin Analytics

Prateek Samantaray

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Prateek Samantaray's Linkedin Analytics

Prateek Samantaray

Want to drive more opportunities from LinkedIn?

Prateek Samantaray's Linkedin Analytics