Pratheepa kannan's Linkedin Analytics

An ambitious journey started with a B.E degree to an ex-banker and a content writer and was elevated to Director of Strategic Partnerships with added expertise in market research and analysis. A marketer with an eye to dig markets to ensure the organization is in the right place constantly. Expertise in finding the right direction for all the Marketing campaigns. Experience in building my department from scratch by building systems and constantly guiding & and training the team. Hands-on experience with tools like Sales Navigator, Zoominfo, Zoho CRM, Saleshandy & and integration tools managing Data mining, lead generation and pipeline management. Guided the marketing campaigns by running them, drawing analytics by tracking OKR & and KPIs, and constantly revising strategy to gain the desired results. Now into the journey of molding myself into an expert in strategic relationships by deriving tactical advantage to bring the right partner, making the product scalable to the global market.