Yellow.ai

- Manage the brand's presence and reputation on social media platforms, ensuring accurate positioning as a trusted and leading brand in Customer Service Automation
- Partner with Product Marketing teams to craft social media plans for impactful product launches, ensuring product highlights and value propositions resonate widely and effectively with our target audience across socials.
- Support events team with booth engagement strategies, brand assets, and amplify participation through social media channels
- Assist the business development team in effectively utilizing LinkedIn and Sales Navigator tools to promote the brand and build a robust pipeline through social selling
- Collaborate with the PeopleOps and content teams to develop and enhance the employer brand through social media initiatives.
- Drive global growth by increasing followers and engagement with the target audience across international markets.
- Utilize social listening tools to align communication plans with the preferences and interests of the target audience, optimizing engagement and resonance.

Social Media Manager

- End-to-end social media content strategy for growing & engaging followers across global markets (US & APAC)
- Collaborated with PMMs for 3 tier-A product launches, positioning Yellow.ai as a leader & driving sign-ups through organic social
- Prompt writing based on creative briefs from 10+ global brands to curate generative AI-powered lead-gen campaigns.
- Cross-functional collaboration with Events (booth engagement support), SEO (blogs & videos), & Employer branding (content)
- Achieved 100K+ LinkedIn followers, with consistent 2% follower-growth & 8% engagement rate

Assistant Manager - Social Media Marketing

Karle Infra Pvt. Ltd

- Streamlining social media platforms (LinkedIn | Instagram | YouTube) through platform-specific social media strategies, effectively improving organic brand presence. 
- Ideating & Executing content creation (Static, Audio & Video) across social platforms to establish brand presence and increase engagement (Instagram, LinkedIn, Facebook, YouTube)
- Conducting market research, Analyzing social media insights, and provide recommendations
- Conveying the essence of the brand through various written pieces (Blogs, PR, Short-form)
- Participating in Karle Culture Club to shape new ideas and events moving forward

Senior Executive Marketing

RUR GREENLIFE PRIVATE LIMITED

Handled KRAs across multiple aspects of the Organization

1. Business Development (RGGC Bio-composters, Eco-Education Services (GAAP/EEE), workshops)

2. Internal Process Management (Identify areas to improve efficiency within the organisation, using strategic frameworks for analysis of processes)

3. Digital Communications ( Prepare presentation decks for various aspects, strategize online presence through videos, podcasts, blogs, etc.)

Business Strategist

• Spearheading business development by analyzing international markets, generate leads, and develop strategies to build a client base in South India (5+ consulting visits)
• Conducted SWOT analysis, developed competitor’s profile for product improvement, and formulated audit strategy to optimize Tetra Pak carton collection
• Designed 20+ presentations for Eco-education course materials and ideated digital marketing strategy to improve company’s online presence
• Wrote 2 blogs (Marine Pollution, Carbon Footprint), article on waste
management, 2 chapters for sustainability booklet, and drafting a podcast plan (R U Listening?)

Growth Strategy Intern

University Visvesvaraya College of Engineering

•	Invited 150 companies and achieved a placement percentage of 70+% for a batch of 450
•	Organized an annual inter-college techno-managerial fest (Inspiron 18.0) participated by 12+ colleges; raised sponsorship worth 900 EUR (INR 75,000) and conducted unique online quiz and marathon - attracting footfall of 1000+, Nov 2018
•	Managed the end to end aspects of recruitment process on the day of the drive

Placement Coordinator

Brand Storyteller | NITI Aayog LiFE Top 75 | Aspiring Social Entrepreneur ♻️

Hello! I'm a quirky young marketer, who'd greet you with a pun - write from the start 😁

Here's a little about me 

✍️ Experienced in creative content strategy, branding, writing, and storytelling

♻️Strong sustainability enthusiast, striving to leverage businesses as Agents for Change

📚Constantly evolving- Biology Major > Engineering > International Strategy > Branding & Social Media > ???

💪Opportunist, be it in seizing projects or making puns 

Let's connect!

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