Testsigma

- Part of the growth marketing team
- Responsible for conversion rate optimization across webpages and landing pages
- Works with content, SEO, visual design and website development teams to launch/edit webpages
- Set up an inbound ABM process from scratch and implemented a website deanonymization process for the organization. Liaised with LDRs and SDRs to identify accounts visiting high-intent pages.
- Set up Google Analytics 4 for the team and facilitated its successful usage for analytics.
- Implemented VWO tool for experimentation and conducted A/B, split test experiments on different webpages to optimize conversions.

Marketing Analyst

Freshworks

1. SEO Growth - Content Strategy & Creation:
- Proficient in SEO content creation to create content pillars and funnels, rank pages on Google SERP
- Drove 16K+ visits for a high traffic non-brand page that ranks #1 on SERP 
- Published 40+ SEO pages that rank on first 2 pages on Google; ALPS score: 8+
- Skilled in SEO strategy, building content authority, meta-updates, interlinking pages and more. 

2. Organic Lead Generation & Conversion Optimization:
- Increased monthly leads & CVR through heatmaps, scrollmaps, session recordings, target user intent & feedback, & A/B testing, website paths to optimize content & CTAs
- Organic growth: Increased lead conversion by 23% in 4 months
- Brand search: Increased lead conversion by 31% in 5 months; optimized brand keyword pages
- High purchase intent SEO pages: Increased leads by 11% in 5 months
- Low purchase intent SEO pages: Led project to increase warm leads by creating relevant gated assets
- Analytics & reporting: Reported & acted on monthly & weekly CVR insights from multiple tools

3. Paid Lead Generation:
- Increased search ad quality scores from ‘Poor’ to ‘Excellent’ in 1 month; created and optimized ad copies and landing pages for 331 ad groups
- Increased CTR for responsive ads; strategized category-based ad plan and communication
- Improved paid CVR from search by 38%; created & optimized customized ad landing pages

4. Social Media Marketing: 
- Drove LinkedIn page growth in 1 quarter; achieved 170% more followers, 177% more impressions, 166% more post clicks, 16% more engagement rate than previous quarter
- Owned the social media stream, created content & managed social agency & 3 designers for posts

5. Product Marketing:
- Analyzed Freshteam’s strengths & USPs Vs competition; built organic & paid comparison pages
- Enabled sales team with competitor insights; built feature-wise comparison sheets and battlecards 
- Revamped product feature pages with customer insights to increase product signups by 60%

Segment Marketing Specialist

Neeyamo

Recognized as Employee of the Year for 2019 with Bright Beginner Award. Played a pivotal role in marketing Neeyamo’s payroll and HR solutions across SEO growth, brand marketing & other content

1. SEO Growth - Content Strategy & Creation:
- Published content that rank in #1 and #2 pages on Google. Recorded 9x growth in SEO
- Created quarterly content calendars, refreshed keywords and content for website regularly
- Published expert & thought-leadership blogs & product-based pages, at least one per week
- Monitored & acted on weekly, monthly performance of published content via Google Analytics

2. Brand & Marketing Communications:
- Managed editorial communications for Neeyamo; reviewed & edited marketing content for peers
- Sole publisher of press releases for the company; promoted PRs on distribution channels
- Authored Neeyamo's first Annual Report ‘19-20; Liaised with top management, finance, presales and global expansion teams

3. Other Content Projects:
- Content creation for FB, Insta, LI & Twitter; received CEO appreciation for a published LI article
- Published gated content: ebooks, whitepapers, ebrochures, case studies; 90+ leads in Q1 ‘21.
- Managed end-to-end content for Rise Above ‘20 virtual event campaigns; Enabled team bring 2000+ registrations.

Assistant Manager - Strategic Marketing

Thiagarajar School of Management, Madurai

Specialized in Marketing and Operations, Held the position of Content Writer at the college's official Digital Marketing club - Impressions. Designed and organized events at the college's annual technocultural symposium - YUKTI.

MBA Student

Britannia Industries Limited

Acquired extensive knowledge about modern trade and the FMCG distribution network. Undergone hands-on training in brand promotion and awareness campaigns and analysis of consumer behavior. Involved in relevant market research.

Sales and Marketing Intern

Tata Consultancy Services

Part of the application development team working for TCS BaNCS - a core banking software suite developed by Tata Consultancy Services for use by retail banks. Worked for clients like Central Securities Clearing System (Nigeria), Singapore Exchange (Singapore) and Kuwait Clearing Company (Kuwait).

Assistant System Engineer

Shanmugha Arts, Science, Technology and Research Academy

Was involved in the development of an autonomous Crop Scouting Robot for the identification of diseased plants.

Bachelor of Technology - Mechanical engineering

Marketer | Learner | Testsigma

Optimistic marketer with demonstrated experience in web content writing, conversion rate optimization, SEO, software product marketing, social media marketing, landing page optimization, competitor research and paid ad copywriting | Knows English, Tamil, and Kannada

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