ABA Management Consultants

Leading and managing the overall operations, growth, and profitability of the organization. Developing and implementing strategic initiatives to drive business growth and enhance organizational performance. Adept at analyzing market trends, identifying new opportunities, and leading cross-functional teams to achieve strategic objectives. Skilled in strategic planning, business development, performance analysis, and stakeholder management. Committed to delivering innovative solutions that optimize revenue, expand market share, and create sustainable competitive advantage.

Responsibilities:

Develop and implement strategic plans, in alignment with the company's vision and goals, to drive business growth, improve market position, and increase profitability.
Lead and manage cross-functional teams, providing guidance, mentorship, and support to ensure operational excellence and high-performance across departments.
Monitor industry trends, market conditions, and competitive landscape to identify opportunities, threats, and potential areas for growth or diversification.
Build and maintain strong relationships with key stakeholders, including clients, partners, suppliers, and industry influencers, to drive business development and foster mutually beneficial partnerships.
Develop and manage the annual budget, monitor financial performance, and implement cost optimization strategies to ensure efficient resource allocation and maximize profitability.
Lead the sales and marketing functions, developing strategies to expand the customer base, enhance brand presence, and achieve sales targets.
Stay abreast of industry trends, emerging technologies, and best practices, applying relevant knowledge and insights to drive business innovation and competitiveness.
Represent the company in industry events, conferences, and networking opportunities, enhancing brand reputation and identifying potential business opportunities.

Director Marketing Growth & Strategy

Montpier Digital

Design and Execute the overall Digital Blueprint for the brands to make them grow their presence online. 
Provide Business Growth consulting to the brands on implementing Digital Marketing solutions for their brand. 
Developed digital marketing strategy and tactical plan that led to 10X sales revenue growth.
Increased ROAS by 70% over the years for businesses.
Monitored and analyzed performance of Pay per Click (PPC) campaigns with 93% optimisation
score.
Led teams with content and campaign planning, selecting and advising on appropriate marketing
formats including website content, social media and video, increasing ROI by 80% over the years
for various brands.
Jury and founder member of India's top Mobile app technology event - Times App Search in
association with top media company The Times of India.
Mentor existing team for clients to ensure the optimum delivery of the services to achieve and contribute significantly to sales objectives. 
Create, manage and execute paid campaigns for brands on Facebook, Instagram and Google.
Monitor paid campaigns for the brands.
Build and manage SEO strategy for the brands to help them increase visitors on their site.
Build processes and create templates for better functioning and improving the efficiency of the team.
Prospecting and Pitching to the new clients to help the sales team to bring revenue to the system.
Consulting brands on their events, workshops, meet ups, conference , talk show etc..
Creating content marketing blueprint for clients to show how they can grow their brand using the best content marketing strategy.
Built, design and created promotion strategy for a Mobile App for a reputed brand in Education.
Optimize the brand using the content marketing, SEO, Social and Email marketing.
Create and organize educational content and sales driven content for brands.
Markets handled: US, UAE, India

Co-Founder & CMO

Signature Technology

I was heading the marketing department in Signature technology for their e-commerce
brand Storesus. Storeus is an e-commerce marketplace in UAE that opened in the year July
2020. From March 2022, I boosted the revenue growth of StoreUs and accelerated the growth
chart with 4X ROI month on month with the ROAS of 88% which is expected higher for an
e-commerce brand. I am responsible for a team of 8 people in marketing and 6 people in the
customer service team. I monitored and witnessed steep growth in the organic and paid channels
at all levels with the Omni channel marketing Strategy.
Milestones & Achievements at Storeus:
• Established a corporate sales department and on boarded companies like DEWA, GEMS, and
Dubai women establishment on board as alliances & partners.
• Established Employee Benefits Program for corporates to increase brand awareness and
boost corporate sales. On boarded 16 companies in 2 months.
• Increased Social media engagement by 127% with the right strategy.
• Developed robust influencer marketing Strategy and process and on boarded15 influencers
with a follower base of 100k+ like Yasmin Youssuri and all for increasing brand awareness
and sales.
• Strategise and execute an Email marketing strategy and boost the open rate from 2.5% to
14.7% in 3 months. It helped in building trust for the brand and increase retention and reduce
CAC.
• Created ROI-driven Campaign Strategy for upcoming events and occasions like Black Friday,
Fitness challenge and all.
• Media Partnerships and participated in events like Dubai Road Trip as sponsors., DEWA
Souq, etc..
• Onboarded payment channels like Postpay, Tamara and Tabby.
• SEO growth from 2% to 27% in 3 months with 1800 backlinks generated and keywords
ranking upgraded.
• Media planning and buying
• Collaborated with commercial team and Tech team to helped understand the market trends,
producting, pricing and tech analysis and integerations.

Head of Marketing

MasterClass

At MasterClass, we trained more than 15000+ individuals, Marketing managers, Sales Professionals, CXO's COO's on Digital Marketing. 
We have organically build up an email list from 0 of 13000 professionals in 59 days.
Planned and conceptualised and designed content for the webinars. 
Develop and designed Digital marketing webinar modules
Worked on developing and nurturing partnerships with Stake Holders and within team.
Planned, Executed and Managed MasterClass Workshops on digital marketing across India - Online & Offline for professionals, Business people and students.

Head Marketing & Alliances

Hype Communications - Marketing & Advertising

At Hype, the business I started - did everything what an entrepreneur does. Marketing, branding, business development, operations. It was a good learning experience and I am rich with new knowledge because of it.

Chief Executive Officer

Bennett, Coleman and Co. Ltd. (Times Group)

KEY RESPONSIBILTY: 

- Internal & External PR activities, Communication & Events.
- Handled the publicity budget for events & promotional activities pertaining to Delhi & North Branches.
- Tie ups & alliances.
- Theme Based Events for brands.

* Instrumentally organizing & promoting brand awareness of the newspaper to ensure a further market penetration and new revenue channels
* Initiating brand promotions for The Times of India, Delhi Times, Navbharat Times, Economic Times and other supplements at regional and National Level by creating innovative market driven and customised media platforms for advertisers.
* Planning, Designing and promotion of in-house Brand related exhibitions and workshops
* Proven track record in conceptualizing and meticulous planning of Brand related events through coordinating with vendors/ agencies for the execution of promotions/events
* Brand related alliances & tie-ups
* Holds credit of successfully planning and executing the below mentioned events:

- Economic Times Knowledge forums in association with the top corporate on topics like effective management, IT, Leadership skills etc..
- Prestigious event: Successfully Supervise the Cannes International Advertising Festival for the year 2006, 2007, 2008. Envoy TOI as the India Representative of Cannes. Responsible for overall coordination from India; handling the entries of the event & Delegates. Worked closely with the top Advertising Agencies & Corporate clients.
- Coordinated an event on Global Warming called Earth Care Awards; a corporate event 
- Workshops on Innovation & creativity for Brand & Editorial as an internal Communication exercise.
- Times Education Boutique ( education based seminar cum exhibition)
* IN TOI, was appointed in VP office, directly Reporting to Vice President –North Region. One contact point for all the GM’s & Head of the departments & brands to plan & handle the PR & Communication and events for the brands in Response.

Assistant Manager - Media Marketing

Ideastreamz Consultants Pvt. Ltd.

•	Planning PR strategy- Plan Media Outreach, define media targets, develop key media pitches, drafting and disbursal of press releases, organizing press conference s Liaised with events and local media to promote the brand effectively. 
•	Engage media in relationship building meetings, research relevant editorial feature opportunities, interact with PR agencies on various deliverables.
•	Maintaining the corporate relations with the clients and interacting with their top management. Internal and External Communications
•	Event planning & conceptualizing, coordination with the venders, dealing with the requirements of the client, setting execution goals, managing timelines, selecting sites, developing budgets, artist & guest management. 
•	Strategizing Media & Advertising Plans, handling appropriate media selection for advertising new product launch    campaigns.
•	Holds credit of successfully planning and executing the below mentioned
	Organized a press conference & Event for the launch of ‘Audi Cars’ in India at Delhi & Ludhiana.
	Organized an Event cum Press conference for Pie Education at Delhi.
	Developed marketing strategy & brand promotion of Tarun Vadehra; a renowned name in furniture industry.
	Organized an event for Info media India; a name known for its publications especially the widely used ‘Yellow Pages’.

Manager - PR & Events

Contact me for Media Marketing Advisory and Consultancy. I am a growth marketer specialises in driving ROI driven marketing strategy for small and medium enterprises that helps brands and business to deliver results to sales pipeline and revenue generation. I can help you grow traffic and leads, get into action mode from day 1 without the need for training, and save you time that you invest in strategic matters. I am an expert in the development of short, medium, and long-term plans to achieve strategic objectives. 

With over 19 years of experience in Marketing, Media, Brand Strategy, Digital Marketing Strategies, Client Relationship Management, Paid Marketing, Campaign Strategy, Sales & Business Development, and Product Management. I help in the development of regional inbound demand generation business plans, goals and execution models for paid, earned, and owned marketing.  I have the ability to conceive profitable and efficient solutions utilizing technology for my clients while working effectively with all levels of management and the people therein.

Skills:
Media Marketing & Advertising solutions
Digital Marketing & Integrated Marketing Strategies
Business Growth Solutions
Marketing Communications & Brand Management
Create Digital Marketing Growth Roadmaps & Blueprints 
Content Marketing - Strategizing & Execution
Data-driven performance-based marketing
Building Process & Setups for efficient functioning
Expertise in handling Google campaign & Facebook Marketing
Client Relationship Management

Please write to me at prerna@montpier.com for any collab.

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