Content Bistro

Offers compelling, creative, and conversion-focused copywriting services so your business can turn passive browsers into passionate buyers.
Leveraging the power of AI to decode buyer behavior and using human-crafted messaging to attract perfect-fit leads.
Training and mentoring in-house teams and freelancers on the power of using the right words and the best techniques to generate sustainable revenue and create intentional profitability.

Co-Owner | Certified Conversion Copywriter | AI-focused Behavioral Analyst

The Mom Writes

The Mom Writes is a one-stop resource that simplifies life for work-at-home mothers. 

From green and frugal living to money management and smart living to parenting toddlers with gentleness and patience to managing home and having fun through it all, you'll find it all here. 

If you are a business that wants to reach out to the mom audience, The Mom Writes will be happy to work with you on a promotional strategy. 

On the other hand, if your business needs someone to create compelling copy and content that works for you and your business,  talk to me about web and ad copywriting and business blogging solutions. 

With 7 years of experience in writing for the web and the print industry, I can meet all your content needs and help you create the right impact with your target audience.

Editor and Owner

Mindspan Brand Communications

Creating result-oriented, engaging copy for small and mid-sized businesses. 
Writing informational content for brochures, websites and other brand communication products. 
Crafting headlines for impact and interaction

Consultant Copywriter

DELL INTERNATIONAL SERVICES

Responsible for creating crisp, effective and well thought out copy for clients in diverse industries- retail, medicine, education, tourism among others.
Create interesting and innovative content for monthly in-house mailers to be sent to clients on topics relating to branding, marketing, advertising. 
Generate and build appealing, educative text for brochures and e-mailers.    
Brainstorm and ideate with the creative team to design advertising campaigns that appeal to the target audience effectively and within the client's budget. 
Interact with clients to understand core values and target audience before strategizing and creating copy content.; Dedicated to meeting expectation & customer requirements of both internal & external customers, get first hand customer information & use it for improvements in products & services.

Undertake periodic service reviews on overall performance. Initiation, implementation of performance improvement plans for the team.
Strong focus on internal SLAs. Keeping a track of Real Time Adherence for technicians to avoid Service Level Alerts for the process.

Responsible for auditing and coaching agents from a customer satisfaction & process compliance standpoint. Coaching and Counseling of new hires and existing team members so as to help them analyze their own performance and bring them up the performance curve

Also conducting need based vitality trainings for new hires & tenured agents to help them come up the learning curve. 

Taking part in the various in-house activities such as leave management and maintaining MIS of the employees so as to    analyze employee performance.

Customer Experience Coach

Hero Mindmine

Training retail candidates and corporate clients on various modules, spanning Voice & Accent, Communication, Soft Skills to equip them for the BPO and Service industry.

Conducting corporate trainings for clients, such as Vardhman, HFCL Connect and Jupiter Aqua Lines, on Corporate Communication and Etiquette.

Conducting theme-based workshops for participants with specific needs, such as Interview Skills, Confidence Building, Time management, Team Building.

Building relationships with Small and Medium Enterprises in the city and surrounding areas for the purpose of conducting customized corporate trainings.

Conducting the TNA for corporate clients to ensure effective and result-oriented trainings.

Mentoring new joinees on Voice and Accent and ensuring that they, too, deliver excellent results.

Customizing, enriching and creating content for existing modules on Accent, Communication, Soft Skills and Customer Service.

Reporting to the Center Head on a daily basis about daily progress reports and also, identifying potential areas of development to ensure optimum business growth

Maintaining MIS, such as Scheduling, Feedback Analysis, Leave Management, Conduct Reports and others, of training department.

Counseling of retail participants at entry, exit and mid-course so as to help them identify courses suited to their needs, their areas of concern and also, work out a comprehensive carry over plan for stabilization of performance.

Voice & Accent Trainer

American Express

Responsible for customer service and customer focused sales for corporate credit card holders. 

Maintaining relationships, building rapport with prominent small business cardholders. 

Responsible for coaching young learners to come up the learning curve as part of the P.E.P (Performance Enrichment Program) & S.M.E (Subject Matter Expert) program with the training department. 
                      
                      Job Profile at American Express as a Subject Matter Expert:

Handling team of new joinees during process training and on - the- job training

Reporting to the Training SDL on a daily basis about day-to-day achievements and areas of further improvement so as to enhance business performance.

Reporting to the Operations SDL on a daily basis when I was the acting TL for my team.
  
                      Trained two separate batches for the Customer focused Sales to successful completion with emphasis on selling tools and customer focus. Trained two separate batches for customer service for the small business charge card process to successful completion, each within the stipulated time frame of the OJT (On the job training). Reporting directly to the SDL (training) on a daily basis on the Sales targets achieved by the pilot team and their comfort level with the various selling tools. 
Trained on decision quality for the process which entailed monitoring calls, coaching & feedback.  

Part of the Quality Department under the P.E.P program. Responsible for data analysis of various statistics, commentary, identifying trends and areas of opportunity for customer service in the centre

Customer Service Executive

Does your business need more revenue? Better conversions? Greater visibility? 

You're in the right place! 

As a certified conversion copywriter and sales strategist with over 15 years of experience, I wear all the hats your business needs to start generating results and revenue from its content. 

I'm the co-founder of Content Bistro and have worked with over 500 clients worldwide, crafting emails, sales page copy, and sales-boosting conversion strategies that blend psychology, behavior science, and persuasion.  

You may find my work on Forbes, The Huffington Post, Addicted 2 Success, Work Awesome, Female Entrepreneurs' Association, Smart Passive Income, and other leading sites and podcasts. 

If you're looking for a creative copywriter who will give your business the ROI it needs from the words you use in your emails or on your sales page, let's connect. 

If you're looking for a corporate trainer who can not only simplify complex copywriting frameworks but also help your team leverage AI to understand buyer psychology, let's connect. 

If you're looking for a sales and marketing expert who can spot the gaps in your messaging with audits and analysis, you know it ... let's connect!

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