Slack

Demand Generation Lead, APAC

Global Orchestra Foundation

(Founding member, unpaid position)
http://www.globalorchestra.com/

A Global movement of musicians performing together, for the good of the planet.

Our idea is to bring together musicians from around the world to create a global orchestra. Music is our instrument of change. Even non-musicians can participate via the use of new technology. The Global Orchestra will form and perform during important events such as Earth Hour. Our hope is when we all come together to play and listen, the world will become a more harmonious place.

The Global Orchestra will:

Engage musicians locally and across the world, in coordinated pop-up events.

Support community participation music projects involving both non-musicians and musicians.

Connect professional orchestras and ensembles via their outreach to the broader music community.

Accommodate a broad spectrum of experience, enabling all participants to shine.

Create an online social engagement and learning experience.

Director of digital marketing

ServiceNow

Responsible for defining and enhancing ServiceNow’s digital strategy across Asia Pacific and Japan (APJ) and providing advice to the senior marketing team on all things digital in the region. 

Collaborating closely with stakeholders from all areas of the business including marketing, sales, product, customer success and support to ensure that qualified leads are delivered to the sales team in the most efficient way possible. 

Development and execution of digital marketing plans for the APJ region. Assessing, implementing and optimising APJ digital paid marketing channels including SEM, programmatic buying, paid social, paid email, online syndication and a variety of media buys.

Ownership of translation projects required for localised websites, user experience and site performance in the region.

Tight integration with regions and regional sales to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts.

Digital Marketing Manager, Demand Generation Programs (APJ)

Httpster Digital Services

Helping clients optimise their digital touchpoints in order to drive business results.
Freelance, flexible and competitive package rates.

Feel free to contact me if you require my expertise.

Online Marketing Consultant

SocietyOne

Reporting to the CMO and working collaboaratively with a SWAT team of specialists (SEO / Email / Designer / Web Developer) to drive results for the business

Overhauled the marketing strategy from a paper focused approach (DM!) to the cloud

Growth hacking centric position focusing on strategic implemntation of SAAS, IAAS, ad tech partners, trading desks, analytics, ad server, and tag managment systems to ensure marketing technology systems are connected to data warehouse in real time. Data centric approach to advertising.

Responsible for the performance of the following channels: paid search,  performance display, affiliate marketing, brand, video, mobile, paid social, native advertising, paid eDMs and strategic partnerships

Writing copy / supers for paid social, native advertising and creative 

Working closely with creative agency partners with concept ideation, creative production and QA

Performance Manager

Quantcast

Leader on the Client Services team

Build and lead a team of client strategists, who are responsible for precise end to end campaign management and serve as primary day-to-day contacts for clients.

Managing short list of premium advertiser accounts 

Working closely with Quantcast sales, product, engineering and optimization teams

Manager, Client Services

Switch Digital

Group level position reporting directly to the CEO

Working closely with the CEO and management team to prospect and pitch for new businesses

Responsible for the P&L of one of the agencies owned by Switch Group

Sourcing global best in class media technology solutions and developing financially viable products for Switch Group entities

In charge of running the agency's trading desk from a buying and selling perspective. Robust exposure to SSPs, DSPs, DMPs.

Ensuring effective working relationships between clients and technology suppliers

Development and execution of strategy and operating plans

Accountable for meeting targets and gaining efficiency improvements

Digital Account Director

Online Account Manager

ZenithOptimedia Australia

Digital Account Executive

Press Gazette

Events and Marketing Coordinator

Highly experienced digital marketing leader currently driving impactful campaigns and outcomes at Slack.

Expertise in brand-to-demand marketing, seamlessly integrating messaging with performance objectives. Proven stakeholder and agency management skills, collaborating with global teams to achieve and exceed business OKRs.

Taking Slack's renowned customer centricity to the next level by putting the customer at the heart of all digital strategy.

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