Carte Blanche Brand and Marketing

Creating and managing brands and movements for B2C and Non-profits.

Creative and conscientious problem solver with over 20 years of experience working through various brands and marketing efforts. Passionate about sustainability, Resourcing, climate change, circular economies, clean energy, and purposeful social impact. Visionary with the ability to diplomatically work with a group to achieve success, leading teams, consultants, and vendors in building community and awareness.

Key skills include:

• Facilitate client workshops to uncover the core needs and best approaches for planning and implementing brand development.

• Strategize to develop impactful brand materials to create awareness, unique market differentiator, and visibility, from foundational look and feel positioning to web presence, social media, data visualization, and marketing efforts.

• Assess market gaps, analyze, conceptualize, and plan user-centric creative visual solutions for brand alignment from conception to planning, creative design, and marketing implementation efforts.

• Manage cross-functional teams, consultants, and vendors to achieve and produce set goals within budgetary and time constraints.

• Establish side-by-side brand umbrella efforts for complimentary audiences, as in donors versus receivers.

• Aligning results with goals and visions through testing, measuring, reporting, and refining projects.

• Create thought-provoking presentations, simplify complex concepts, and raise over $350k in 6 months.

Brand Strategist, Designer director

Utah Accueil

• Launched a 501 (c) 3 non-profit organization to perpetuate French culture in Utah with over 500 members.

• Create and lead a team of executives and administrators with over 25 volunteers.

• Raise memberships with over 100 sign-ups in 2 weeks.

• Attract sponsorships by 100% for continued growth.

Founder & President

Asset Communications, Inc.

Responsible for assessing client needs, analyzing, conceptualizing, planning and creating visual solutions.  

Direct and lead designers, writers and vendors through end-to-end process including press checks, and product launches. 

Provide full-service creative including comps, creating layout and final art.  

Support go-to-market strategies by development of sales collateral and presentations that meet the highest graphic standards. 

Ability to consistently deliver within deadlines, production and budget.

Projects include brochures, newsletters, product sheets, fact 
sheets, white papers, prospectuses, marketing campaigns, 

Clients include:
Crescent Grove Advisors: http://crescentgroveadvisors.com
Ameriprise Financial: http://www.ameriprise.com
Pimco: http://www.pimco.com
M & I|Harris Bank |BMO: https://www.harrisbank.com
Mountain View Capital: http://mvch.com
Braddock Investments: http://www.braddockfinancial.com
Alta Capital Management: http://www.altacapital.com
Nuveen: http://www.nuveen.com

Creative Director

Desgrippes Gobe

Essential designer tasked with managing all facets of brand imaging projects for Fortune 500 companies.   Projects included complete range of branding elements including: corporate identity, packaging, in-store graphics, promotional items and new product development. 

Worked through the full cycle of product development and brand design from concept to implementation.

Clients include Victoria's Secret Beauty, Unilever, Guess, Rockport, Reebok, IBM, Sears, Dannon, and LVMH.

Senior Designer

Design Assistant, Headline News

LANDOR ASSOCIATES EUROPE LTD

Design Assistant

An innovative design leader with a proven track record of brand building with a full range of clients  -  from start-ups to Fortune 500 companies.  Deep knowledge of visual design, creative strategy and development.  Projects and design work support marketing, branding and go-to-market strategies.

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