Zapier

Head of Pricing & Packaging

Chief

Member

Veritux

Veritux connects the world’s top independent professionals. We take our name from the Latin words veritas (truth) and dux (guide), as our members seek to be true guides to their clients. By connecting with one another, Veritux members build relationships, share lessons learned, and discover opportunities to collaborate, allowing us to serve our clients better

The Stevie® Awards

Judge

TripActions

Encore

Leading Commercial Strategic Finance and Pricing at Encore to help our Sales organization deliver world class service and events for our customers

Vice President Commercial Finance & Revenue Management

Hyatt Hotels Corporation

Led Revenue Management team to provide analytical support to the Revenue Management organization across the three global regions
Redesigned existing excel based reporting into strategic insight driven dashboards for the hotels, regional teams and corporate leadership
Partnered with internal stakeholders (Sales, Marketing, Digital, Loyalty, Brands, Finance organizations) on cross functional initiatives to improve hotel performance
Thought partner for the Regional RM leadership teams to assist in developing strategies and implementing on-property tools, programs and initiatives roll-out

Director, Revenue Management Strategy & Analytics

Starwood Hotels & Resorts Worldwide, Inc.

Leading the Global Revenue Strategy team at Starwood working with Divisional and on-property Revenue Management leaders. 

Driving pricing, segmentation and optimization initiatives using analytics and big data for top line revenue growth.

Associate Director, Global Revenue Management Strategy & Analytics

American Airlines

•	Developed five year fleet plan for newly merged American Airlines by integrating and optimizing existing fleet of legacy American and US Airways
 •	Investigated long term international fleet profile and established fleet flexibility through restructuring delivery streams and accelerating retirements leading to $4B reduction in capital expenditure

MBA Leadership Rotation Program - Fleet Planning

•	Conceptualizing Asia distribution strategy for new American, identifying opportunities to strengthen American’s position in region and reducing distribution costs leveraging established third parties
•	Negotiated, drafted and executed contracts with third parties generating $350k annual revenues
•	Developed Revenue-Share model for American data access which led to establishing 4 new revenue generating partnerships
•	Analysed OTA landscape and American’s market share in APAC and Latin markets; recommended key strategic players for potential partnerships to strengthen American’s presence in the regions

MBA Leadership Rotation Program- Distribution Strategy

•	Negotiated contracts involving American Data with potential partners and provide contract support to other groups within American
•	Designed agency segmentation strategy for effectively managing ticketing authority of agencies; 
•	Creating ancillary revenue stream by monetizing American data by developing collaborative partnerships with travel aggregators 
•	Analysed market share of travel management companies (TMC) across distribution systems;

•	Performed in-depth analysis of group business and sales teams across divisions; identified drivers of performance and suggest metrics to improve seller performance
•	Recommended new price positioning strategy for corporate transient business for  2012 RFP season based on historic market performance 
•	Investigated business mix for 15 high traffic urban properties; synthesized findings to convince senior leadership to re-negotiate relationships with online travel partners

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